Nebraska Cornhuskers football Audience in United States

Nebraska Cornhuskers football logo

Nebraska Cornhuskers football has an estimated audience of 5,885,755 people in United States. 42.4% are female, 57.6% are male, average age 35.4. Top regions: Nebraska, Iowa, Texas. Top brand affinities: Boise State Broncos football, Nebraska Basketball, Arizona State Sun Devils football, Indiana Hoosiers football, UCF Knights football.

The average Nebraska Cornhuskers football fan in United States is 35.4 years old, more male, and lives primarily in Nebraska. The audience is concentrated in Nebraska, Iowa, Texas. Top brand affinities include Boise State Broncos football, Nebraska Basketball, Arizona State Sun Devils football, with strongest over-indexing on Boise State Broncos football (125.38× the country average). Demographically, the Nebraska Cornhuskers football audience skews more male with an average age of 35.4, and over-indexes on personality traits such as Price Sensitivity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: American football

Demographics of Nebraska Cornhuskers football fans

Demographic split for Nebraska Cornhuskers football audience in United States
MetricValue
Female42.4%
Male57.6%
Average age35.4
Estimated audience size5,885,755

Audience persona

The typical Nebraska Cornhuskers football fan in United States is more male, around 35.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Boise State Broncos football.

Top regions in United States

Top regions ranked by reach for Nebraska Cornhuskers football in United States
RegionReachAffinity
Nebraska739,15125.04×
Iowa188,3433.88×
Texas147,1160.29×
Colorado113,6611.23×
California98,2680.15×
Kansas90,5571.95×
Florida85,7350.22×
Missouri82,7000.87×
Illinois64,4060.33×
Arizona60,5900.5×
Ohio59,3770.33×
South Dakota52,8473.88×
Georgia51,0940.28×
Minnesota44,8660.53×
Michigan44,3500.29×
North Carolina42,6690.24×
Tennessee38,7830.33×
Pennsylvania38,7690.2×
Oklahoma38,4720.59×
Indiana38,4240.36×
New York37,7290.11×
Virginia34,0360.24×
Alabama30,1820.37×
Wisconsin28,8490.33×
South Carolina25,9150.29×
Washington23,3460.2×
New Jersey22,8400.15×
Nevada18,4560.32×
Louisiana17,9300.24×
Kentucky17,8820.24×
Maryland17,3540.17×
Arkansas17,3490.36×
Oregon16,4890.24×
Mississippi15,9070.33×
Wyoming15,8551.82×
Utah15,4730.29×
Massachusetts15,0310.13×
Idaho12,0880.41×
Montana10,4250.64×
Connecticut9,0610.15×
New Mexico8,7620.3×
North Dakota7,6820.64×
Hawaii5,5420.22×
West Virginia5,3860.2×
Washington, District of Columbia3,4810.2×
Maine3,2590.15×
Alaska3,1960.25×
New Hampshire2,8160.12×
Delaware2,5780.16×
Rhode Island2,1510.11×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nebraska Cornhuskers football audience
BrandAffinityCategory
Boise State Broncos football125.38×Sports
Nebraska Basketball107.39×Sports
Arizona State Sun Devils football82.59×Sports
Indiana Hoosiers football24.5×Sports
UCF Knights football99.7×Sports
Nebraska Cornhuskers80.51×Sports
Oregon Ducks football36.45×Sports
Nicholas Hoult28.56×Movies & TV
Nebraska Cornhuskers baseball112.83×Sports
Miami Hurricanes football28.55×Sports
Stanford Cardinal football50.87×Sports
Iowa State Cyclones football31.22×Sports
Nebraska Cornhuskers women's volleyball75.08×Sports
Utah State Aggies football54.37×Sports
Ohio State Buckeyes football16.6×Sports
Northern Illinois Huskies football54.41×Sports
Tennessee Volunteers football13.24×Sports
Illinois Fighting Illini football23.68×Sports
Marshall Thundering Herd football40.61×Sports
Oklahoma State Cowboys football46.95×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nebraska Cornhuskers football audience
TraitClusterScore
Price SensitivityPREMIUM1.24
TravellingTHRILL1.2
PatriotismCONSERVATISM1.15
Sports ActivityPOWER1.07
Social Media UsageJOY1.06
Early Adopter MentalityPOWER1.05

Worldwide distribution

Worldwide audience distribution share by country for Nebraska Cornhuskers football
CountryShare
United States89.4%
Japan2.0%
Germany0.9%

See Nebraska Cornhuskers football audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does Nebraska Cornhuskers football have in United States?

Nebraska Cornhuskers football has an estimated audience of 5,885,755 people in United States, concentrated in Nebraska and Iowa.

What is the gender split and age of Nebraska Cornhuskers football fans?

42.4% of Nebraska Cornhuskers football fans are female, 57.6% are male, with an average age of 35.4 years.

Which brands do Nebraska Cornhuskers football fans like most?

Nebraska Cornhuskers football fans show strongest brand affinity for Boise State Broncos football (125.38×), Nebraska Basketball (107.39×), and Arizona State Sun Devils football (82.59×) over the country average.

Where do Nebraska Cornhuskers football fans live in United States?

Nebraska Cornhuskers football fans in United States are most concentrated in Nebraska (reach 739,151), Iowa (reach 188,343), and Texas (reach 147,116). These three regions account for the largest share of the active audience.

What other brands do Nebraska Cornhuskers football fans also like?

Beyond Nebraska Cornhuskers football itself, the audience over-indexes on Nebraska Basketball (107.39×), Arizona State Sun Devils football (82.59×), Indiana Hoosiers football (24.5×), and UCF Knights football (99.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nebraska Cornhuskers football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.