Rascasse Audience Intelligence

Marshall Thundering Herd football Audience in United States

A data profile of the people who buy, follow and care about Marshall Thundering Herd football in United States — modelled from more than twelve digital signal sources. Marshall Thundering Herd football has an estimated audience of 1,000,301 people in United States.

#386among American football in United States#359among Team in United States#2180in Sports

The average Marshall Thundering Herd football fan in United States is 37.7 years old, more female, and lives primarily in West Virginia.

The audience is concentrated in West Virginia, Ohio, Florida.

Top brand affinities include Nebraska Cornhuskers football, Capital One, Florida State Seminoles football, with strongest over-indexing on Nebraska Cornhuskers football (40.61× the country average).

Demographically, the Marshall Thundering Herd football audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Marshall Thundering Herd football fan in United States is more female, around 37.7 years old, with strong Patriotism tendencies and a notable affinity for Nebraska Cornhuskers football.

Category: Sports · Type: Team · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Marshall Thundering Herd football profile in United States.

Audience size
1M
in United States
Gender
57.4%♀
42.6% male
Age
37.7
average years
Country rank
#23659
Team in United States
Fig. 01

Search interest · 12-month trend

-28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Marshall Thundering Herd football fans

57.4% are female, 42.6% are male, average age 37.7.

Fig. 02

Gender split

57.4%
Female
42.6%
Male
Demographic split for Marshall Thundering Herd football audience in United States
MetricValue
Female57.4%
Male42.6%
Average age37.7
Estimated audience size1,000,301
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Marshall Thundering Herd football audience in United States
Age bracketShare%
16-1927%
20-2917%
30-3918%
40-4920%
50+19%
Fig. 04

Worldwide distribution

85.3%

of the worldwide Marshall Thundering Herd football audience comes from United States.

Worldwide audience distribution share by country for Marshall Thundering Herd football
CountryShare
United States85.3%
Australia5.3%
Canada3.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Marshall Thundering Herd football audience in United States is strongest.

Fig. 05

Top regions by affinity

Marshall Thundering Herd football fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~100K29.49×
02Ohio~50K1.64×
03Kentucky~20K1.54×
04Mississippi~9K1.09×
05South Carolina~10K0.92×
06Georgia~30K0.90×
07Louisiana~10K0.87×
08Virginia~20K0.86×
09North Carolina~20K0.83×
10Alabama~10K0.81×
11Tennessee~10K0.74×
12Pennsylvania~20K0.64×
13Delaware~2K0.62×
14Washington, District of Columbia~2K0.61×
15Nebraska~3K0.58×
16Alaska~1K0.47×
17Maryland~8K0.46×
18Florida~30K0.45×
19Indiana~8K0.45×
20Iowa~4K0.45×
21Vermont<1K0.45×
22Arkansas~4K0.44×
23North Dakota<1K0.44×
24Michigan~10K0.43×
25South Dakota<1K0.43×
26Hawaii~2K0.42×
27Nevada~4K0.41×
28Montana~1K0.39×
29Rhode Island~1K0.37×
30Kansas~3K0.36×
31Oklahoma~4K0.35×
32New Hampshire~1K0.34×
33Maine~1K0.34×
34Idaho~2K0.33×
35Arizona~6K0.31×
36Missouri~5K0.30×
37New Mexico~2K0.30×
38Illinois~9K0.28×
39Colorado~4K0.28×
40Connecticut~3K0.28×
41Texas~20K0.27×
42New Jersey~7K0.27×
43Wisconsin~4K0.26×
44Massachusetts~5K0.25×
45Utah~2K0.24×
46New York~10K0.22×
47Minnesota~3K0.22×
48Oregon~3K0.22×
49Washington~4K0.19×
50California~10K0.14×
Fig. 06

Affinity by region

Affinity by region — Marshall Thundering Herd football, United States
0.14×1.00×29.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Marshall Thundering Herd football audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Marshall Thundering Herd football audience
#·InterestCategoryAffinity×
01Arkansas Razorbacks footballSports55.25×
02Iowa Hawkeyes footballSports45.88×
03Nebraska Cornhuskers footballSports40.61×
04Freddie FreemanSports38.48×
05Oregon Ducks footballSports31.57×
06Florida Gators footballSports28.64×
07DeMar DeRozanSports28.10×
08Auburn Tigers footballSports26.00×
09Florida State Seminoles footballSports25.40×
10Penn State Nittany Lions footballSports24.55×
11Wisconsin Badgers footballSports24.42×
12USC Trojans footballSports21.42×
13Oklahoma Sooners footballSports19.90×
14Notre Dame Fighting Irish footballSports19.64×
15Miami Hurricanes footballSports18.38×
16Clemson Tigers footballSports16.67×
17StubHubTravel & Leisure12.67×
18LSU Tigers footballSports11.63×
19Capital OneBusiness & Career11.17×
20Zoom!Business & Career8.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Marshall Thundering Herd football audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Marshall Thundering Herd football audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.86×
Career OrientationPOWER1.48×
Convenience OrientationPREMIUM1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Marshall Thundering Herd football audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.72×
Luxury OrientationPREMIUM0.76×
SustainabilityBALANCE0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Marshall Thundering Herd football have in United States?

Marshall Thundering Herd football has an estimated audience of 1,000,301 people in United States, concentrated in West Virginia and Ohio.

02

What is the gender split and age of Marshall Thundering Herd football fans?

57.4% of Marshall Thundering Herd football fans are female, 42.6% are male, with an average age of 37.7 years.

03

Which brands do Marshall Thundering Herd football fans like most?

Marshall Thundering Herd football fans show strongest brand affinity for Nebraska Cornhuskers football (40.61×), Capital One (11.17×), and Florida State Seminoles football (25.4×) over the country average.

04

Where do Marshall Thundering Herd football fans live in United States?

Marshall Thundering Herd football fans in United States are most concentrated in West Virginia (reach ~100K), Ohio (reach ~50K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Marshall Thundering Herd football fans also like?

Beyond Marshall Thundering Herd football itself, the audience over-indexes on Capital One (11.17×), Florida State Seminoles football (25.4×), Arkansas Razorbacks football (55.25×), and Auburn Tigers football (26×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Marshall Thundering Herd football audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Marshall Thundering Herd football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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