Marshall Thundering Herd football Audience in United States
Marshall Thundering Herd football has an estimated audience of 1,004,704 people in United States. 57.4% are female, 42.6% are male, average age 37.7. Top regions: West Virginia, Ohio, Florida. Top brand affinities: Historic site, Keiki, Heavy metal bass, Yoga Journal, Nebraska Cornhuskers football.
The average Marshall Thundering Herd football fan in United States is 37.7 years old, more female, and lives primarily in West Virginia. The audience is concentrated in West Virginia, Ohio, Florida. Top brand affinities include Historic site, Keiki, Heavy metal bass, with strongest over-indexing on Historic site (8.49× the country average). Demographically, the Marshall Thundering Herd football audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: American football
Demographics of Marshall Thundering Herd football fans
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 37.7 |
| Estimated audience size | 1,004,704 |
Audience persona
The typical Marshall Thundering Herd football fan in United States is more female, around 37.7 years old, with strong Risk Appetite tendencies and a notable affinity for Historic site.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| West Virginia | 124,878 | 26.69× |
| Ohio | 60,503 | 1.95× |
| Florida | 33,887 | 0.5× |
| Texas | 28,507 | 0.33× |
| North Carolina | 28,466 | 0.94× |
| Virginia | 23,484 | 0.96× |
| Pennsylvania | 23,436 | 0.69× |
| Georgia | 22,904 | 0.74× |
| Kentucky | 18,055 | 1.43× |
| California | 16,191 | 0.15× |
| Tennessee | 15,780 | 0.78× |
| South Carolina | 14,979 | 0.99× |
| Michigan | 13,354 | 0.51× |
| New York | 12,870 | 0.23× |
| Louisiana | 12,756 | 0.98× |
| Alabama | 12,377 | 0.88× |
| Illinois | 10,761 | 0.32× |
| Mississippi | 9,707 | 1.17× |
| Indiana | 9,178 | 0.5× |
| Maryland | 8,651 | 0.5× |
| New Jersey | 7,728 | 0.3× |
| Arizona | 6,566 | 0.32× |
| Massachusetts | 5,034 | 0.25× |
| Colorado | 4,827 | 0.3× |
| Missouri | 4,761 | 0.29× |
| Nevada | 4,233 | 0.44× |
| Oklahoma | 4,145 | 0.37× |
| Iowa | 4,018 | 0.49× |
| Wisconsin | 4,006 | 0.27× |
| Arkansas | 3,692 | 0.45× |
| Washington | 3,597 | 0.18× |
| Nebraska | 3,296 | 0.65× |
| Minnesota | 2,846 | 0.2× |
| Kansas | 2,766 | 0.35× |
| Connecticut | 2,570 | 0.26× |
| Oregon | 1,972 | 0.17× |
| Washington, District of Columbia | 1,964 | 0.65× |
| Delaware | 1,808 | 0.65× |
| Utah | 1,782 | 0.2× |
| Hawaii | 1,631 | 0.38× |
| Idaho | 1,235 | 0.25× |
| New Mexico | 1,017 | 0.2× |
| New Hampshire | 882 | 0.22× |
| Maine | 824 | 0.23× |
| Rhode Island | 822 | 0.26× |
| Montana | 678 | 0.24× |
| South Dakota | 672 | 0.29× |
| North Dakota | 416 | 0.2× |
| Vermont | 413 | 0.23× |
| Wyoming | 406 | 0.27× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Historic site | 8.49× | Arts & Culture |
| Keiki | 23.18× | Home & Garden |
| Heavy metal bass | 23.34× | Music & Radio |
| Yoga Journal | 19.99× | Sports |
| Nebraska Cornhuskers football | 3.36× | Sports |
| Vocal harmony | 3.88× | Music & Radio |
| Unique Gifts | 1.93× | Shopping |
| Jesse Plemons | 2.6× | Movies & TV |
| Governor of Michigan | 5.52× | Politics & Society |
| Grinch | 2.94× | Movies & TV |
| Goop | 3.77× | Internet & Social Media |
| The Catherine Tate Show | 39.79× | Movies & TV |
| Mathcore | 5.03× | Music & Radio |
| Birthday Gifts | 1.98× | Kids & Family |
| Kerang | 4.22× | Travel & Leisure |
| Warminster Township, Bucks County, Pennsylvania | 20× | Travel & Leisure |
| Captain America (1990 film) | 2.66× | Movies & TV |
| Grammarly | 2.57× | Business & Career |
| Fairy godmother | 3.99× | Literature |
| Noodle (Gorillaz) | 1.91× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.62 |
| Luxury Orientation | PREMIUM | 1.5 |
| Family Orientation | CONSERVATISM | 1.18 |
| Social Media Usage | JOY | 1.12 |
| Career Orientation | POWER | 1.12 |
| Price Sensitivity | PREMIUM | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 81.7% |
| Australia | 5.0% |
| Italy | 4.0% |
See Marshall Thundering Herd football audiences in other countries
- Marshall Thundering Herd football — Germany
- Marshall Thundering Herd football — United Kingdom
- Marshall Thundering Herd football — France
- Marshall Thundering Herd football — Italy
- Marshall Thundering Herd football — Spain
- Marshall Thundering Herd football — Brazil
- Marshall Thundering Herd football — Japan
- Marshall Thundering Herd football — South Korea
- Marshall Thundering Herd football — India
More American football audiences in United States
- NFL (119,706,874)
- Super Bowl (36,247,515)
- Chicago Bears (28,903,812)
- Buffalo Bills (28,386,856)
- New England Patriots (27,622,856)
Frequently asked questions
How many fans does Marshall Thundering Herd football have in United States?
Marshall Thundering Herd football has an estimated audience of 1,004,704 people in United States, concentrated in West Virginia and Ohio.
What is the gender split and age of Marshall Thundering Herd football fans?
57.4% of Marshall Thundering Herd football fans are female, 42.6% are male, with an average age of 37.7 years.
Which brands do Marshall Thundering Herd football fans like most?
Marshall Thundering Herd football fans show strongest brand affinity for Historic site (8.49×), Keiki (23.18×), and Heavy metal bass (23.34×) over the country average.
Where do Marshall Thundering Herd football fans live in United States?
Marshall Thundering Herd football fans in United States are most concentrated in West Virginia (reach 124,878), Ohio (reach 60,503), and Florida (reach 33,887). These three regions account for the largest share of the active audience.
What other brands do Marshall Thundering Herd football fans also like?
Beyond Marshall Thundering Herd football itself, the audience over-indexes on Keiki (23.18×), Heavy metal bass (23.34×), Yoga Journal (19.99×), and Nebraska Cornhuskers football (3.36×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Marshall Thundering Herd football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.