Diabetes mellitus awareness Audience in United States
Diabetes mellitus awareness has an estimated audience of 21,816,144 people in United States. 65.1% are female, 34.9% are male, average age 48.8. Top brand affinities: Shopping and fashion, Sports and outdoors, Arts and music, Business and industry, Family and relationships.
Top brand affinities include Shopping and fashion, Sports and outdoors, Arts and music, with strongest over-indexing on Shopping and fashion (1.59× the country average). Demographically, the Diabetes mellitus awareness audience skews more female with an average age of 48.8, and over-indexes on personality traits such as Risk Appetite, Family Orientation.
Category: Health · Type: Topic
Demographics of Diabetes mellitus awareness fans
| Metric | Value |
|---|---|
| Female | 65.1% |
| Male | 34.9% |
| Average age | 48.8 |
| Estimated audience size | 21,816,144 |
Audience persona
The typical Diabetes mellitus awareness fan in United States is more female, around 48.8 years old, with strong Risk Appetite tendencies and a notable affinity for Shopping and fashion.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shopping and fashion | 1.59× | Shopping |
| Sports and outdoors | 1.59× | Sports |
| Arts and music | 1.59× | Arts & Culture |
| Business and industry | 1.59× | Business & Career |
| Family and relationships | 1.59× | Kids & Family |
| Home and garden | 1.6× | Home & Garden |
| Hobbies and activities | 1.59× | Sports |
| Culture | 1.5× | Literature |
| Sustainability | 1.59× | Politics & Society |
| Peace | 1.59× | Politics & Society |
| Buddhism | 1.59× | Health |
| Gender equality | 1.59× | Politics & Society |
| Perfume (Japanese band) | 1.6× | Music & Radio |
| Indian Premier League | 1.59× | Sports |
| Flipkart | 1.59× | Shopping |
| Sanrio | 1.59× | Business & Career |
| Spirited Away | 1.59× | Movies & TV |
| Kebaya | 1.59× | Fashion & Accessoires |
| My Neighbor Totoro | 1.58× | Movies & TV |
| Hatsune Miku | 1.52× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.3 |
| Family Orientation | CONSERVATISM | 1.25 |
| Need for Security | CONSERVATISM | 1.25 |
| Travelling | THRILL | 1.2 |
| Price Sensitivity | PREMIUM | 1.17 |
| Career Orientation | POWER | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.7% |
| Brazil | 4.7% |
| India | 3.8% |
See Diabetes mellitus awareness audiences in other countries
- Diabetes mellitus awareness — Germany
- Diabetes mellitus awareness — United Kingdom
- Diabetes mellitus awareness — France
- Diabetes mellitus awareness — Italy
- Diabetes mellitus awareness — Spain
- Diabetes mellitus awareness — Brazil
- Diabetes mellitus awareness — Japan
- Diabetes mellitus awareness — South Korea
- Diabetes mellitus awareness — India
More Health audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Diabetes mellitus awareness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.