Diabetes mellitus awareness Audience in United States

Diabetes mellitus awareness logo

Diabetes mellitus awareness has an estimated audience of 21,816,144 people in United States. 65.1% are female, 34.9% are male, average age 48.8. Top brand affinities: IPL Cricket, Magazine Luiza, Origins - Ready to Wear, Hair Boutique, English Language Center.

Top brand affinities include IPL Cricket, Magazine Luiza, Origins - Ready to Wear, with strongest over-indexing on IPL Cricket (2.38× the country average). Demographically, the Diabetes mellitus awareness audience skews more female with an average age of 48.8, and over-indexes on personality traits such as Family Orientation, Need for Security.

Category: Health · Type: Topic

Demographics of Diabetes mellitus awareness fans

Demographic split for Diabetes mellitus awareness audience in United States
MetricValue
Female65.1%
Male34.9%
Average age48.8
Estimated audience size21,816,144

Audience persona

The typical Diabetes mellitus awareness fan in United States is more female, around 48.8 years old, with strong Family Orientation tendencies and a notable affinity for IPL Cricket.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Diabetes mellitus awareness audience
BrandAffinityCategory
IPL Cricket2.38×Sports
Magazine Luiza2.02×Shopping
Origins - Ready to Wear1.95×Shopping
Hair Boutique1.86×
English Language Center1.79×Business & Career
Talabat.com1.78×Food & Beverages
KFC Twenty20 Big Bash1.77×Sports
Mamalarky1.77×Music & Radio
Pom Poko1.77×Movies & TV
Sløtface1.77×Music & Radio
Beyond the Boundary1.74×Literature
god eater1.73×Games
Mawra Hocane1.73×Movies & TV
Kiki's Delivery Service1.71×Movies & TV
Anushka Sharma1.71×Movies & TV
KURDO1.71×Music & Radio
Fero471.71×Music & Radio
House of Fun - Slot Machines1.7×Games
Akshay Kumar1.7×Movies & TV
Nausicaä of the Valley of the Wind (film)1.7×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Diabetes mellitus awareness audience
TraitClusterScore
Family OrientationCONSERVATISM1.3
Need for SecurityCONSERVATISM1.05
SustainabilityBALANCE1.04
LGBTQ+ IdentityOPEN1.01
Price SensitivityPREMIUM1.01
TravellingTHRILL0.87

Worldwide distribution

Worldwide audience distribution share by country for Diabetes mellitus awareness
CountryShare
United States24.7%
Brazil4.7%
India3.8%

See Diabetes mellitus awareness audiences in other countries

More Health audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Diabetes mellitus awareness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.