A data profile of the people who buy, follow and care about Diabetes mellitus awareness in United States — modelled from more than twelve digital signal sources. Diabetes mellitus awareness has an estimated audience of 21,816,144 people in United States.
Diabetes mellitus awareness has an estimated audience of 21,816,144 people in United States. 65.1% are female, 34.9% are male, average age 48.8. Top brand affinities: Shopping and fashion, Sports and outdoors, Arts and music, Business and industry, Family and relationships.
Top brand affinities include Shopping and fashion, Sports and outdoors, Arts and music, with strongest over-indexing on Shopping and fashion (1.59× the country average).
Demographically, the Diabetes mellitus awareness audience skews more female with an average age of 48.8, and over-indexes on personality traits such as Creativity, Tradition.
The typical Diabetes mellitus awareness fan in United States is more female, around 48.8 years old, with strong Creativity tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Diabetes mellitus awareness profile in United States.
65.1% are female, 34.9% are male, average age 48.8.
| Metric | Value |
|---|---|
| Female | 65.1% |
| Male | 34.9% |
| Average age | 48.8 |
| Estimated audience size | 21,816,144 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 7% | |
| 30-39 | 13% | |
| 40-49 | 28% | |
| 50+ | 46% |
The strongest cross-interests of the Diabetes mellitus awareness audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kiki's Delivery Service | Movies & TV | 1.71× | ||
| 02 | Home and garden | Home & Garden | 1.60× | ||
| 03 | Shopping and fashion | Shopping | 1.59× | ||
| 04 | Sports and outdoors | Sports | 1.59× | ||
| 05 | Arts and music | Arts & Culture | 1.59× | ||
| 06 | Business and industry | Business & Career | 1.59× | ||
| 07 | Family and relationships | Kids & Family | 1.59× | ||
| 08 | Hobbies and activities | Sports | 1.59× | ||
| 09 | Sustainability | Politics & Society | 1.59× | ||
| 10 | Peace | Politics & Society | 1.59× | ||
| 11 | Buddhism | Health | 1.59× | ||
| 12 | Gender equality | Politics & Society | 1.59× | ||
| 13 | Indian Premier League | Sports | 1.59× | ||
| 14 | Flipkart | Shopping | 1.59× | ||
| 15 | Sanrio | Business & Career | 1.59× | ||
| 16 | Spirited Away | Movies & TV | 1.59× | ||
| 17 | Kebaya | Fashion & Accessoires | 1.59× | ||
| 18 | My Neighbor Totoro | Movies & TV | 1.58× | ||
| 19 | Hatsune Miku | Literature | 1.52× | ||
| 20 | Culture | Literature | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.88× | |
| Tradition | CONSERVATISM | 0.85× | |
| Family Orientation | CONSERVATISM | 0.81× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.04× | |
| Social Media Usage | JOY | 0.05× | |
| Luxury Orientation | PREMIUM | 0.09× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Diabetes mellitus awareness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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