Rascasse Audience Intelligence

Spirited Away Audience in United States

A data profile of the people who buy, follow and care about Spirited Away in United States — modelled from more than twelve digital signal sources. Spirited Away has an estimated audience of 3,192,086 people in United States.

#3among Anime in United States#430among Movie / TV Show / Series in United States#1236in Movies & TV

The average Spirited Away fan in United States is 26.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include My Neighbor Totoro, Ponyo, Kiki's Delivery Service, with strongest over-indexing on My Neighbor Totoro (80.15× the country average).

Demographically, the Spirited Away audience skews balanced with an average age of 26.0, and over-indexes on personality traits such as Pet Ownership, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Spirited Away fan in United States is balanced, around 26.0 years old, with strong Pet Ownership tendencies and a notable affinity for My Neighbor Totoro.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Anime

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Spirited Away profile in United States.

Audience size
3.2M
in United States
Gender
47.2%♀
52.8% male
Age
26.0
average years
Country rank
#9760
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Spirited Away viewers

47.2% are female, 52.8% are male, average age 26.0.

Fig. 02

Gender split

47.2%
Female
52.8%
Male
Demographic split for Spirited Away audience in United States
MetricValue
Female47.2%
Male52.8%
Average age26.0
Estimated audience size3,192,086
Fig. 03

Age distribution

Ø 26.0
average years
Age distribution of the Spirited Away audience in United States
Age bracketShare%
16-1961%
20-2920%
30-3910%
40-496%
50+3%
Fig. 04

Worldwide distribution

24.9%

of the worldwide Spirited Away audience comes from United States.

Worldwide audience distribution share by country for Spirited Away
CountryShare
United States24.9%
Japan20.1%
Italy4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Spirited Away audience in United States is strongest.

Fig. 05

Top regions by affinity

Spirited Away fans by region: top regions in United States
#RegionReachAffinity×
01Utah~40K1.56×
02Oregon~50K1.49×
03Hawaii~20K1.46×
04Washington~90K1.41×
05California~500K1.40×
06Alaska~9K1.40×
07Idaho~20K1.23×
08Colorado~60K1.21×
09Nevada~30K1.15×
10New Mexico~20K1.14×
11Arizona~70K1.13×
12Massachusetts~70K1.12×
13Vermont~6K1.11×
14Texas~300K1.06×
15Minnesota~50K1.05×
16Washington, District of Columbia~9K1.03×
17Illinois~100K1.01×
18Oklahoma~30K1.01×
19Montana~8K1.01×
20New York~200K1.00×
21Virginia~70K1.00×
22Michigan~80K0.99×
23Connecticut~30K0.95×
24Missouri~50K0.94×
25Kansas~20K0.94×
26New Hampshire~10K0.94×
27Maine~10K0.94×
28Georgia~90K0.92×
29North Carolina~80K0.92×
30Indiana~50K0.92×
31Wisconsin~40K0.92×
32Kentucky~30K0.92×
33Rhode Island~9K0.92×
34Pennsylvania~90K0.91×
35Maryland~50K0.90×
36Arkansas~20K0.90×
37Nebraska~10K0.90×
38Ohio~80K0.89×
39Tennessee~50K0.89×
40Florida~200K0.88×
41New Jersey~70K0.87×
42Iowa~20K0.84×
43South Dakota~6K0.84×
44North Dakota~5K0.80×
45West Virginia~10K0.77×
46Delaware~6K0.77×
47South Carolina~30K0.76×
48Louisiana~30K0.75×
49Alabama~30K0.72×
50Mississippi~20K0.61×
Fig. 06

Affinity by region

Affinity by region — Spirited Away, United States
0.61×1.00×1.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Spirited Away audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Spirited Away audience
#·InterestCategoryAffinity×
01Castle in the SkyMovies & TV101.90×
02Ghibli MuseumArts & Culture95.85×
03My Neighbor TotoroMovies & TV80.15×
04Kiki's Delivery ServiceMovies & TV79.25×
05ArriettyMovies & TV69.66×
06PonyoMovies & TV69.39×
07Porco RossoMovies & TV67.64×
08Pom PokoMovies & TV67.03×
09Princess MononokeMovies & TV66.12×
10Nausicaä of the Valley of the Wind (film)Movie / TV Show / Series62.82×
11Gurren LagannMovies & TV56.96×
12Monogatari (series)Literature56.41×
13NoragamiLiterature55.95×
14Howl's Moving Castle (film)Movies & TV54.01×
15Akame ga Kill!Literature49.72×
16Junji ItoLiterature39.31×
17Studio GhibliLiterature29.56×
18Caitriona BalfeFashion & Accessoires23.56×
19Akira (film)Movies & TV20.25×
20Coraline (film)Movies & TV13.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Spirited Away audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Spirited Away audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.26×
Early Adopter MentalityPOWER1.16×
Luxury OrientationPREMIUM1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Spirited Away audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.59×
Quality AwarenessPREMIUM0.64×
Need for SecurityCONSERVATISM0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Spirited Away have in United States?

Spirited Away has an estimated audience of 3,192,086 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Spirited Away viewers?

47.2% of Spirited Away fans are female, 52.8% are male, with an average age of 26.0 years.

03

Which brands do Spirited Away fans like most?

Spirited Away fans show strongest brand affinity for My Neighbor Totoro (80.15×), Ponyo (69.39×), and Kiki's Delivery Service (79.25×) over the country average.

04

Where do Spirited Away fans live in United States?

Spirited Away fans in United States are most concentrated in California (reach ~500K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Spirited Away fans also like?

Beyond Spirited Away itself, the audience over-indexes on Ponyo (69.39×), Kiki's Delivery Service (79.25×), Princess Mononoke (66.12×), and Howl's Moving Castle (film) (54.01×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Spirited Away. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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