Spirited Away Audience in United States

Spirited Away logo

Spirited Away has an estimated audience of 3,024,083 people in United States. 47.2% are female, 52.8% are male, average age 26.0. Top regions: California, Texas, Florida. Top brand affinities: My Neighbor Totoro, Ponyo, Princess Mononoke, Howl's Moving Castle (film), Castle in the Sky.

The average Spirited Away fan in United States is 26.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include My Neighbor Totoro, Ponyo, Princess Mononoke, with strongest over-indexing on My Neighbor Totoro (80.15× the country average). Demographically, the Spirited Away audience skews balanced with an average age of 26.0, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Anime

Demographics of Spirited Away fans

Demographic split for Spirited Away audience in United States
MetricValue
Female47.2%
Male52.8%
Average age26.0
Estimated audience size3,024,083

Audience persona

The typical Spirited Away fan in United States is balanced, around 26.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for My Neighbor Totoro.

Top regions in United States

Top regions ranked by reach for Spirited Away in United States
RegionReachAffinity
California505,7451.52×
Texas295,1211.14×
Florida192,0530.94×
New York178,9601.06×
Illinois106,0381.05×
Pennsylvania95,6920.94×
Washington89,0341.47×
Georgia87,8770.94×
North Carolina87,0720.96×
Ohio83,6850.9×
Michigan79,2801×
Virginia76,2921.04×
Arizona72,0851.17×
Massachusetts69,9551.17×
New Jersey69,7770.91×
Colorado59,2621.24×
Tennessee54,3740.9×
Indiana51,6890.94×
Oregon51,5001.49×
Maryland47,2420.91×
Missouri46,1810.95×
Minnesota44,5851.03×
Utah42,3771.56×
Wisconsin42,2250.93×
Nevada34,8301.19×
Kentucky34,3790.91×
South Carolina34,1840.75×
Oklahoma33,6891×
Alabama30,4140.72×
Connecticut29,4390.97×
Louisiana28,6420.73×
Kansas22,2900.94×
Arkansas21,3050.86×
Iowa20,9880.84×
Hawaii18,9421.46×
Idaho18,0091.19×
New Mexico17,2341.14×
Mississippi14,1740.57×
Nebraska13,1130.86×
West Virginia10,3220.73×
New Hampshire10,1280.85×
Washington, District of Columbia9,8811.09×
Maine9,5860.88×
Rhode Island8,7140.91×
Alaska8,4241.3×
Montana8,0890.96×
Delaware6,1060.73×
Vermont5,5031.04×
South Dakota5,3540.77×
North Dakota4,2740.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Spirited Away audience
BrandAffinityCategory
My Neighbor Totoro80.15×Movies & TV
Ponyo69.39×Movies & TV
Princess Mononoke66.12×Movies & TV
Howl's Moving Castle (film)54.01×Movies & TV
Castle in the Sky101.9×Movies & TV
Gurren Lagann56.96×Movies & TV
Studio Ghibli29.56×Literature
Akame ga Kill!49.72×Literature
Porco Rosso67.64×Movies & TV
Nausicaä of the Valley of the Wind (film)62.82×
Arrietty69.66×Movies & TV
Junji Ito39.31×Literature
Akira (film)20.25×Movies & TV
Noragami55.95×Literature
Pom Poko67.03×Movies & TV
Coraline (film)13.7×Movies & TV
Phineas and Ferb16.58×Movies & TV
Monogatari (series)56.41×Literature
Ghibli Museum95.85×Arts & Culture
Caitriona Balfe23.56×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Spirited Away audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.84
SustainabilityBALANCE1.97
Early Adopter MentalityPOWER1.84
Pet OwnershipJOY1.68
Community OrientationOPEN1.48
ExtroversionTHRILL1.42

Worldwide distribution

Worldwide audience distribution share by country for Spirited Away
CountryShare
United States26.3%
Japan22.4%
Italy3.3%

See Spirited Away audiences in other countries

More Anime audiences in United States

Frequently asked questions

How many fans does Spirited Away have in United States?

Spirited Away has an estimated audience of 3,024,083 people in United States, concentrated in California and Texas.

What is the gender split and age of Spirited Away fans?

47.2% of Spirited Away fans are female, 52.8% are male, with an average age of 26.0 years.

Which brands do Spirited Away fans like most?

Spirited Away fans show strongest brand affinity for My Neighbor Totoro (80.15×), Ponyo (69.39×), and Princess Mononoke (66.12×) over the country average.

Where do Spirited Away fans live in United States?

Spirited Away fans in United States are most concentrated in California (reach 505,745), Texas (reach 295,121), and Florida (reach 192,053). These three regions account for the largest share of the active audience.

What other brands do Spirited Away fans also like?

Beyond Spirited Away itself, the audience over-indexes on Ponyo (69.39×), Princess Mononoke (66.12×), Howl's Moving Castle (film) (54.01×), and Castle in the Sky (101.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Spirited Away. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.