Rascasse Audience Intelligence

Monogatari (series) Audience in United States

A data profile of the people who buy, follow and care about Monogatari (series) in United States — modelled from more than twelve digital signal sources. Monogatari (series) has an estimated audience of 344,046 people in United States.

#541among Book / Manga / Comic in United States#1144in Literature

The average Monogatari (series) fan in United States is 26.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Kiki's Delivery Service, Spirited Away, Fandango, with strongest over-indexing on Kiki's Delivery Service (165.61× the country average).

Demographically, the Monogatari (series) audience skews more male with an average age of 26.4, and over-indexes on personality traits such as Spirituality, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Monogatari (series) fan in United States is more male, around 26.4 years old, with strong Spirituality tendencies and a notable affinity for Kiki's Delivery Service.

Category: Literature · Type: Book / Manga / Comic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Monogatari (series) profile in United States.

Audience size
344K
in United States
Gender
40.0%♀
60.0% male
Age
26.4
average years
Country rank
#45023
Book / Manga / Comic in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Monogatari (series) fans

40.0% are female, 60.0% are male, average age 26.4.

Fig. 02

Gender split

40.0%
Female
60.0%
Male
Demographic split for Monogatari (series) audience in United States
MetricValue
Female40.0%
Male60.0%
Average age26.4
Estimated audience size344,046
Fig. 03

Age distribution

Ø 26.4
average years
Age distribution of the Monogatari (series) audience in United States
Age bracketShare%
16-1957%
20-2925%
30-3910%
40-494%
50+4%
Fig. 04

Worldwide distribution

26.3%

of the worldwide Monogatari (series) audience comes from United States.

Worldwide audience distribution share by country for Monogatari (series)
CountryShare
United States26.3%
Japan17.6%
Brazil9.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Monogatari (series) audience in United States is strongest.

Fig. 05

Top regions by affinity

Monogatari (series) fans by region: top regions in United States
#RegionReachAffinity×
01California~50K1.47×
02Washington~10K1.47×
03Hawaii~2K1.30×
04Texas~40K1.29×
05Oregon~5K1.25×
06Nevada~4K1.23×
07Alaska<1K1.21×
08Maryland~7K1.17×
09Georgia~10K1.16×
10Oklahoma~4K1.16×
11Florida~30K1.14×
12Arizona~8K1.13×
13Virginia~9K1.10×
14Utah~3K1.10×
15New York~20K1.07×
16Kansas~3K1.05×
17North Carolina~10K1.04×
18Minnesota~5K1.04×
19Kentucky~4K1.02×
20Arkansas~3K1.01×
21Indiana~6K1.00×
22Louisiana~4K0.99×
23Illinois~10K0.98×
24New Jersey~8K0.98×
25Missouri~5K0.98×
26Massachusetts~6K0.97×
27Connecticut~3K0.97×
28Idaho~2K0.96×
29Delaware<1K0.94×
30Michigan~8K0.93×
31South Carolina~5K0.93×
32Iowa~3K0.92×
33New Mexico~2K0.92×
34Rhode Island<1K0.92×
35North Dakota<1K0.92×
36Pennsylvania~10K0.91×
37Colorado~5K0.91×
38Alabama~4K0.91×
39Mississippi~2K0.91×
40Tennessee~6K0.90×
41Nebraska~2K0.90×
42Wisconsin~4K0.89×
43West Virginia~1K0.89×
44Maine~1K0.89×
45Ohio~9K0.87×
46Vermont<1K0.85×
47South Dakota<1K0.83×
48New Hampshire~1K0.81×
49Montana<1K0.81×
50Washington, District of Columbia<1K0.80×
Fig. 06

Affinity by region

Affinity by region — Monogatari (series), United States
0.80×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Monogatari (series) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Monogatari (series) audience
#·InterestCategoryAffinity×
01Kiki's Delivery ServiceMovies & TV165.61×
02KonamiGames60.70×
03Spirited AwayMovies & TV56.41×
04Highschool of the DeadLiterature53.22×
05DigimonKids & Family49.83×
06Humanoid robotTechnology & Electronics44.74×
07YuYu HakushoLiterature36.81×
08FandangoTravel & Leisure29.71×
09One-Punch ManLiterature29.00×
10My Hero AcademiaLiterature25.12×
11Studio GhibliLiterature23.49×
12International educationBusiness & Career20.00×
13Shōnen mangaLiterature18.57×
14FunimationMovies & TV15.26×
15TokyoTravel & Leisure12.03×
16Anime and manga fandomLiterature11.66×
17The Legend of ZeldaGames11.57×
18Urban DictionaryInternet & Social Media11.13×
19PokémonGames7.19×
20SupermanMovies & TV5.09×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Monogatari (series) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Monogatari (series) audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.76×
Community OrientationOPEN1.56×
ExtroversionTHRILL1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Monogatari (series) audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.55×
Quality AwarenessPREMIUM0.58×
SustainabilityBALANCE0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Monogatari (series) have in United States?

Monogatari (series) has an estimated audience of 344,046 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Monogatari (series) fans?

40.0% of Monogatari (series) fans are female, 60.0% are male, with an average age of 26.4 years.

03

Which brands do Monogatari (series) fans like most?

Monogatari (series) fans show strongest brand affinity for Kiki's Delivery Service (165.61×), Spirited Away (56.41×), and Fandango (29.71×) over the country average.

04

Where do Monogatari (series) fans live in United States?

Monogatari (series) fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Monogatari (series) fans also like?

Beyond Monogatari (series) itself, the audience over-indexes on Spirited Away (56.41×), Fandango (29.71×), Konami (60.7×), and My Hero Academia (25.12×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Monogatari (series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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