Digimon Audience in United States

Digimon logo

Digimon has an estimated audience of 1,625,690 people in United States. 40.8% are female, 59.2% are male, average age 25.9. Top regions: California, Texas, Florida. Top brand affinities: Hetalia, Gurren Lagann, Akame ga Kill!, Seinen manga, Tenchi Muyo!.

The average Digimon fan in United States is 25.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hetalia, Gurren Lagann, Akame ga Kill!, with strongest over-indexing on Hetalia (90.82× the country average). Demographically, the Digimon audience skews more male with an average age of 25.9, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Brand

Demographics of Digimon fans

Demographic split for Digimon audience in United States
MetricValue
Female40.8%
Male59.2%
Average age25.9
Estimated audience size1,625,690

Audience persona

The typical Digimon fan in United States is more male, around 25.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Hetalia.

Top regions in United States

Top regions ranked by reach for Digimon in United States
RegionReachAffinity
California228,6061.28×
Texas171,2601.23×
Florida107,3180.98×
New York92,1911.01×
Michigan83,6531.97×
Illinois56,7591.05×
Pennsylvania51,7460.95×
Georgia49,7480.99×
Ohio48,1300.96×
North Carolina47,5420.97×
Washington42,5851.31×
Virginia39,7281×
Indiana37,6451.27×
New Jersey36,2540.88×
Arizona33,2431×
Tennessee31,3640.96×
Massachusetts29,3870.92×
Maryland27,1390.97×
Missouri25,7110.98×
Kentucky24,5641.21×
South Carolina23,3550.95×
Wisconsin23,1850.95×
Oregon23,0551.24×
Colorado22,6190.88×
Minnesota22,0960.95×
Oklahoma19,9681.11×
Alabama19,2960.85×
Louisiana18,9610.9×
Utah17,5461.21×
Nevada17,1501.09×
Arkansas15,6241.17×
Connecticut13,9630.86×
Iowa13,1710.98×
Kansas12,4000.97×
Mississippi12,2280.91×
Idaho10,3891.27×
New Mexico8,5051.04×
Hawaii7,6581.1×
West Virginia7,2060.95×
Nebraska6,9180.85×
New Hampshire5,8250.91×
Maine5,2590.9×
Rhode Island4,1850.81×
Alaska3,6111.04×
Montana3,5840.79×
Washington, District of Columbia3,4570.71×
Delaware3,3470.75×
South Dakota3,0020.8×
North Dakota2,9230.88×
Vermont1,8920.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Digimon audience
BrandAffinityCategory
Hetalia90.82×Movies & TV
Gurren Lagann46.84×Movies & TV
Akame ga Kill!40.45×Literature
Seinen manga22.61×Literature
Tenchi Muyo!90.72×Literature
Godzilla5.68×Movies & TV
Digimon Tamers70.54×Movies & TV
Fate/Zero32.6×Movies & TV
Noragami48.87×Literature
Crunchyroll8.47×Games
Akira (film)16.66×Movies & TV
Spirited Away17.11×Movies & TV
Shōjo manga12.65×Literature
Monogatari (series)49.83×Literature
Kingdom Rush71.65×Games
dragon city42.94×Games
Funimation9.83×Movies & TV
Raised by Wolves35.34×Movies & TV
Inu x Boku SS90.01×Literature
High School DxD21.86×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Digimon audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.7
Early Adopter MentalityPOWER1.68
ExtroversionTHRILL1.29
Pet OwnershipJOY1.11
Social Media UsageJOY1.05
Urban LifestyleOPEN1

Worldwide distribution

Worldwide audience distribution share by country for Digimon
CountryShare
United States28.7%
Brazil8.7%
Italy6.8%

See Digimon audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Digimon have in United States?

Digimon has an estimated audience of 1,625,690 people in United States, concentrated in California and Texas.

What is the gender split and age of Digimon fans?

40.8% of Digimon fans are female, 59.2% are male, with an average age of 25.9 years.

Which brands do Digimon fans like most?

Digimon fans show strongest brand affinity for Hetalia (90.82×), Gurren Lagann (46.84×), and Akame ga Kill! (40.45×) over the country average.

Where do Digimon fans live in United States?

Digimon fans in United States are most concentrated in California (reach 228,606), Texas (reach 171,260), and Florida (reach 107,318). These three regions account for the largest share of the active audience.

What other brands do Digimon fans also like?

Beyond Digimon itself, the audience over-indexes on Gurren Lagann (46.84×), Akame ga Kill! (40.45×), Seinen manga (22.61×), and Tenchi Muyo! (90.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Digimon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.