Rascasse Audience Intelligence

Digimon Target Market in United States

A data profile of the people who buy, follow and care about Digimon in United States — modelled from more than twelve digital signal sources. Digimon has an estimated audience of 1,602,660 people in United States.

#1748among Brand in United States#350in Kids & Family

The average Digimon fan in United States is 25.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Hetalia, Gurren Lagann, Akame ga Kill!, with strongest over-indexing on Hetalia (90.82× the country average).

Demographically, the Digimon audience skews more male with an average age of 25.9, and over-indexes on personality traits such as Pet Ownership, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Digimon fan in United States is more male, around 25.9 years old, with strong Pet Ownership tendencies and a notable affinity for Hetalia.

Category: Kids & Family · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Digimon profile in United States.

Audience size
1.6M
in United States
Gender
40.8%♀
59.2% male
Age
25.9
average years
Country rank
#16887
Brand in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Digimon

40.8% are female, 59.2% are male, average age 25.9.

Fig. 02

Gender split

40.8%
Female
59.2%
Male
Demographic split for Digimon audience in United States
MetricValue
Female40.8%
Male59.2%
Average age25.9
Estimated audience size1,602,660
Fig. 03

Age distribution

Ø 25.9
average years
Age distribution of the Digimon audience in United States
Age bracketShare%
16-1959%
20-2923%
30-3910%
40-495%
50+3%
Fig. 04

Worldwide distribution

28.3%

of the worldwide Digimon audience comes from United States.

Worldwide audience distribution share by country for Digimon
CountryShare
United States28.3%
Brazil8.9%
Italy6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Digimon audience in United States is strongest.

Fig. 05

Top regions by affinity

Digimon customers by region in United States
#RegionReachAffinity×
01Michigan~70K1.63×
02California~200K1.21×
03Washington~40K1.21×
04Indiana~40K1.20×
05Oregon~20K1.20×
06Idaho~10K1.20×
07Texas~200K1.19×
08Oklahoma~20K1.18×
09Ohio~60K1.17×
10Kentucky~20K1.17×
11Utah~20K1.17×
12Arkansas~20K1.13×
13Nevada~20K1.12×
14Hawaii~8K1.12×
15Alaska~4K1.12×
16New Mexico~9K1.07×
17West Virginia~8K1.02×
18Arizona~30K1.01×
19Illinois~50K1.00×
20Florida~100K0.99×
21Kansas~10K0.99×
22Georgia~50K0.98×
23Virginia~40K0.98×
24Missouri~30K0.98×
25North Carolina~50K0.97×
26Iowa~10K0.97×
27New York~90K0.96×
28Maryland~30K0.96×
29Louisiana~20K0.96×
30North Dakota~3K0.96×
31Tennessee~30K0.95×
32Minnesota~20K0.95×
33Rhode Island~5K0.95×
34Mississippi~10K0.94×
35New Hampshire~6K0.94×
36Wisconsin~20K0.92×
37Maine~5K0.92×
38South Carolina~20K0.91×
39Pennsylvania~50K0.90×
40Massachusetts~30K0.89×
41Nebraska~7K0.89×
42Alabama~20K0.88×
43South Dakota~3K0.88×
44New Jersey~40K0.87×
45Colorado~20K0.87×
46Connecticut~10K0.87×
47Delaware~4K0.85×
48Montana~4K0.84×
49Vermont~2K0.78×
50Washington, District of Columbia~4K0.74×
Fig. 06

Affinity by region

Affinity by region — Digimon, United States
0.74×1.00×1.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Digimon audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Digimon audience
#·InterestCategoryAffinity×
01HetaliaMovies & TV90.82×
02Tenchi Muyo!Literature90.72×
03Inu x Boku SSLiterature90.01×
04Kingdom RushGames71.65×
05Digimon TamersMovies & TV70.54×
06Monogatari (series)Literature49.83×
07NoragamiLiterature48.87×
08Gurren LagannMovies & TV46.84×
09dragon cityGames42.94×
10Akame ga Kill!Literature40.45×
11Fate/ZeroMovies & TV32.60×
12AnimeLabInternet & Social Media30.31×
13Kiki's Delivery ServiceMovies & TV27.52×
14Seinen mangaLiterature22.61×
15Spirited AwayMovies & TV17.11×
16Akira (film)Movies & TV16.66×
17Shōjo mangaLiterature12.65×
18FunimationMovies & TV9.83×
19CrunchyrollGames8.47×
20GodzillaMovies & TV5.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Digimon audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Digimon audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.06×
Early Adopter MentalityPOWER1.05×
IndividualismJOY1.02×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Digimon audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.56×
Quality AwarenessPREMIUM0.57×
CreativityOPEN0.64×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Digimon's target market in United States?

Digimon's target market in United States covers an estimated 1,602,660 people, concentrated in California and Texas.

02

What is the gender split and age of Digimon customers?

40.8% of the Digimon audience are female, 59.2% are male, with an average age of 25.9 years.

03

Which brands do Digimon fans like most?

Digimon fans show strongest brand affinity for Hetalia (90.82×), Gurren Lagann (46.84×), and Akame ga Kill! (40.45×) over the country average.

04

Where do Digimon fans live in United States?

Digimon fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Digimon fans also like?

Beyond Digimon itself, the audience over-indexes on Gurren Lagann (46.84×), Akame ga Kill! (40.45×), Seinen manga (22.61×), and Tenchi Muyo! (90.72×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Digimon audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Digimon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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