Rascasse Audience Intelligence

Digimon Target Market in Germany

A data profile of the people who buy, follow and care about Digimon in Germany — modelled from more than twelve digital signal sources. Digimon has an estimated audience of 310,466 people in Germany.

#2159among Brand in Germany#336in Kids & Family

The average Digimon fan in Germany is 28.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Harry Potter, Crunchyroll, Pokémon (video game series), with strongest over-indexing on Harry Potter (4.93× the country average).

Demographically, the Digimon audience skews balanced with an average age of 28.6, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Digimon fan in Germany is balanced, around 28.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Harry Potter.

Category: Kids & Family · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Digimon profile in Germany.

Audience size
310K
in Germany
Gender
49.7%♀
50.3% male
Age
28.6
average years
Country rank
#16898
Brand in Germany
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Digimon

49.7% are female, 50.3% are male, average age 28.6.

Fig. 02

Gender split

49.7%
Female
50.3%
Male
Demographic split for Digimon audience in Germany
MetricValue
Female49.7%
Male50.3%
Average age28.6
Estimated audience size310,466
Fig. 03

Age distribution

Ø 28.6
average years
Age distribution of the Digimon audience in Germany
Age bracketShare%
16-1951%
20-2921%
30-3912%
40-4910%
50+5%
Fig. 04

Worldwide distribution

5.5%

of the worldwide Digimon audience comes from Germany.

Worldwide audience distribution share by country for Digimon
CountryShare
United States28.3%
Brazil8.9%
Italy6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Digimon audience in Germany is strongest.

Fig. 05

Top regions by affinity

Digimon customers by region in Germany
#RegionReachAffinity×
01Hamburg~8K1.10×
02Nordrhein-Westfalen~80K1.09×
03Sachsen~20K1.07×
04Bremen~3K1.07×
05Niedersachsen~30K1.05×
06Berlin~10K1.05×
07Sachsen-Anhalt~9K1.04×
08Hessen~20K1.03×
09Schleswig-Holstein~10K1.01×
10Mecklenburg-Vorpommern~6K0.99×
11Saarland~4K0.98×
12Brandenburg~9K0.95×
13Rheinland-Pfalz~10K0.93×
14Thüringen~8K0.93×
15Baden-Württemberg~40K0.88×
16Bayern~40K0.85×
Fig. 06

Affinity by region

Affinity by region — Digimon, Germany
0.85×1.00×1.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Digimon audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Digimon audience
#·InterestCategoryAffinity×
01ApocalyptoMovies & TV17.18×
02Spirited AwayMovies & TV14.00×
03CrunchyrollGames13.18×
04Yu-Gi-Oh!Literature12.94×
05Morena BaccarinMovies & TV11.00×
06The Wizarding World of Harry Potter (Universal Orlando Resort)Travel & Leisure9.44×
07Monster HunterGames9.23×
08Final FantasyGames9.10×
09Hunter × HunterLiterature8.97×
10Pokémon (video game series)Games7.79×
11The WitcherGames7.56×
12Action figureKids & Family7.35×
13OtakuLiterature7.18×
14Animated cartoonMovies & TV5.62×
15PokémonGames5.54×
16One PieceMovies & TV5.05×
17Harry PotterMovies & TV4.93×
18Comic bookLiterature4.82×
19CartoonMovies & TV4.65×
20Arts and musicArts & Culture1.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Digimon audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Digimon audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.24×
Urban LifestyleOPEN1.09×
Early Adopter MentalityPOWER1.03×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Digimon audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.33×
Community OrientationOPEN0.42×
CreativityOPEN0.44×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Digimon's target market in Germany?

Digimon's target market in Germany covers an estimated 310,466 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Digimon customers?

49.7% of the Digimon audience are female, 50.3% are male, with an average age of 28.6 years.

03

Which brands do Digimon fans like most?

Digimon fans show strongest brand affinity for Harry Potter (4.93×), Crunchyroll (13.18×), and Pokémon (video game series) (7.79×) over the country average.

04

Where do Digimon fans live in Germany?

Digimon fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~40K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Digimon fans also like?

Beyond Digimon itself, the audience over-indexes on Crunchyroll (13.18×), Pokémon (video game series) (7.79×), Morena Baccarin (11×), and Pokémon (5.54×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in Germany

See Digimon audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Digimon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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