Digimon Audience in Germany
Digimon has an estimated audience of 317,360 people in Germany. 49.7% are female, 50.3% are male, average age 28.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Harry Potter, Crunchyroll, Pokémon (video game series), Euphoria, Otaku.
The average Digimon fan in Germany is 28.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Harry Potter, Crunchyroll, Pokémon (video game series), with strongest over-indexing on Harry Potter (4.93× the country average). Demographically, the Digimon audience skews balanced with an average age of 28.6, and over-indexes on personality traits such as Indulgence, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Brand
Demographics of Digimon fans
| Metric | Value |
|---|---|
| Female | 49.7% |
| Male | 50.3% |
| Average age | 28.6 |
| Estimated audience size | 317,360 |
Audience persona
The typical Digimon fan in Germany is balanced, around 28.6 years old, with strong Indulgence tendencies and a notable affinity for Harry Potter.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 76,517 | 1.1× |
| Bayern | 44,561 | 0.87× |
| Baden-Württemberg | 39,359 | 0.91× |
| Niedersachsen | 33,273 | 1.08× |
| Hessen | 25,188 | 1.04× |
| Sachsen | 16,552 | 1.06× |
| Berlin | 15,239 | 1.07× |
| Rheinland-Pfalz | 15,045 | 0.95× |
| Schleswig-Holstein | 11,305 | 0.99× |
| Brandenburg | 9,221 | 0.94× |
| Sachsen-Anhalt | 8,330 | 1.01× |
| Hamburg | 7,992 | 1.11× |
| Thüringen | 7,382 | 0.91× |
| Mecklenburg-Vorpommern | 5,650 | 0.93× |
| Saarland | 3,628 | 0.93× |
| Bremen | 2,927 | 1.08× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Harry Potter | 4.93× | Movies & TV |
| Crunchyroll | 13.18× | Games |
| Pokémon (video game series) | 7.79× | Games |
| Euphoria | 3.18× | Movies & TV |
| Otaku | 7.18× | Literature |
| Pokémon | 5.54× | Games |
| Morena Baccarin | 11× | Movies & TV |
| Yu-Gi-Oh! | 12.94× | Literature |
| Action figure | 7.35× | Kids & Family |
| Final Fantasy | 9.1× | Games |
| The Wizarding World of Harry Potter (Universal Orlando Resort) | 9.44× | Travel & Leisure |
| One Piece | 5.05× | Movies & TV |
| Cartoon | 4.65× | Movies & TV |
| Arts and music | 1.74× | Arts & Culture |
| Spirited Away | 14× | Movies & TV |
| Hunter × Hunter | 8.97× | Literature |
| Apocalypto | 17.18× | Movies & TV |
| Comic book | 4.82× | Literature |
| Monster Hunter | 9.23× | Games |
| The Witcher | 7.56× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.44 |
| Social Media Usage | JOY | 1.26 |
| Price Sensitivity | PREMIUM | 1.19 |
| LGBTQ+ Identity | OPEN | 1.16 |
| Patriotism | CONSERVATISM | 1.15 |
| Urban Lifestyle | OPEN | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.7% |
| Brazil | 8.7% |
| Italy | 6.8% |
See Digimon audiences in other countries
More Kids & Family audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Digimon have in Germany?
Digimon has an estimated audience of 317,360 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Digimon fans?
49.7% of Digimon fans are female, 50.3% are male, with an average age of 28.6 years.
Which brands do Digimon fans like most?
Digimon fans show strongest brand affinity for Harry Potter (4.93×), Crunchyroll (13.18×), and Pokémon (video game series) (7.79×) over the country average.
Where do Digimon fans live in Germany?
Digimon fans in Germany are most concentrated in Nordrhein-Westfalen (reach 76,517), Bayern (reach 44,561), and Baden-Württemberg (reach 39,359). These three regions account for the largest share of the active audience.
What other brands do Digimon fans also like?
Beyond Digimon itself, the audience over-indexes on Crunchyroll (13.18×), Pokémon (video game series) (7.79×), Euphoria (3.18×), and Otaku (7.18×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Digimon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.