The Wizarding World of Harry Potter (Universal Orlando Resort) Audience in Germany
The Wizarding World of Harry Potter (Universal Orlando Resort) has an estimated audience of 1,473,137 people in Germany. 68.1% are female, 31.9% are male, average age 32.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Dog breed, Rossmann, Combat sport, Figure painting (hobby), Saving.
The average The Wizarding World of Harry Potter (Universal Orlando Resort) fan in Germany is 32.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Dog breed, Rossmann, Combat sport, with strongest over-indexing on Dog breed (2.55× the country average). Demographically, the The Wizarding World of Harry Potter (Universal Orlando Resort) audience skews more female with an average age of 32.1, and over-indexes on personality traits such as Sustainability, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Theme park
Demographics of The Wizarding World of Harry Potter (Universal Orlando Resort) fans
| Metric | Value |
|---|---|
| Female | 68.1% |
| Male | 31.9% |
| Average age | 32.1 |
| Estimated audience size | 1,473,137 |
Audience persona
The typical The Wizarding World of Harry Potter (Universal Orlando Resort) fan in Germany is more female, around 32.1 years old, with strong Sustainability tendencies and a notable affinity for Dog breed.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 358,066 | 1.11× |
| Bayern | 288,511 | 1.22× |
| Baden-Württemberg | 221,847 | 1.1× |
| Niedersachsen | 141,793 | 0.99× |
| Hessen | 131,865 | 1.17× |
| Rheinland-Pfalz | 107,235 | 1.45× |
| Berlin | 69,177 | 1.05× |
| Sachsen | 59,711 | 0.83× |
| Schleswig-Holstein | 49,447 | 0.93× |
| Brandenburg | 41,058 | 0.9× |
| Hamburg | 34,958 | 1.05× |
| Sachsen-Anhalt | 31,725 | 0.83× |
| Thüringen | 29,474 | 0.79× |
| Saarland | 17,247 | 0.95× |
| Mecklenburg-Vorpommern | 16,681 | 0.59× |
| Bremen | 13,064 | 1.04× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 2.55× | Pets & Animals |
| Rossmann | 1.72× | Shopping |
| Combat sport | 2.58× | Sports |
| Figure painting (hobby) | 7.23× | Arts & Culture |
| Saving | 2.43× | Business & Career |
| Home Office | 1.56× | Business & Career |
| Personalised Gifts | 1.89× | Home & Garden |
| Grinch | 2.28× | Movies & TV |
| Bank account | 2.33× | Business & Career |
| Klis | 20× | Travel & Leisure |
| Hauptschule | 5.04× | Kids & Family |
| Liberace | 3.97× | Music & Radio |
| Headhunters (film) | 3.08× | Movies & TV |
| Mülheim | 2.22× | Travel & Leisure |
| Ireen Sheer | 1.79× | Music & Radio |
| San Gil | 2.52× | Travel & Leisure |
| Winemaking | 2.72× | Food & Beverages |
| Cachorro | 2.03× | Pets & Animals |
| Paul Dano | 2.63× | Movies & TV |
| Information sensitivity | 2.86× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.66 |
| Creativity | OPEN | 1.53 |
| DIY Mentality | THRILL | 1.26 |
| LGBTQ+ Identity | OPEN | 1.21 |
| Mindfulness | BALANCE | 1.19 |
| Indulgence | JOY | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.4% |
| Germany | 7.4% |
| United Kingdom | 7.3% |
See The Wizarding World of Harry Potter (Universal Orlando Resort) audiences in other countries
- The Wizarding World of Harry Potter (Universal Orlando Resort) — United States
- The Wizarding World of Harry Potter (Universal Orlando Resort) — United Kingdom
- The Wizarding World of Harry Potter (Universal Orlando Resort) — France
- The Wizarding World of Harry Potter (Universal Orlando Resort) — Italy
- The Wizarding World of Harry Potter (Universal Orlando Resort) — Spain
- The Wizarding World of Harry Potter (Universal Orlando Resort) — Brazil
- The Wizarding World of Harry Potter (Universal Orlando Resort) — Japan
- The Wizarding World of Harry Potter (Universal Orlando Resort) — South Korea
- The Wizarding World of Harry Potter (Universal Orlando Resort) — India
More Theme park audiences in Germany
- Disneyland (4,166,597)
- Walt Disney World (3,831,555)
- Serengeti Park (3,510,016)
- Rulantica (3,282,946)
- Hackescher Markt (3,030,000)
Frequently asked questions
How many fans does The Wizarding World of Harry Potter (Universal Orlando Resort) have in Germany?
The Wizarding World of Harry Potter (Universal Orlando Resort) has an estimated audience of 1,473,137 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of The Wizarding World of Harry Potter (Universal Orlando Resort) fans?
68.1% of The Wizarding World of Harry Potter (Universal Orlando Resort) fans are female, 31.9% are male, with an average age of 32.1 years.
Which brands do The Wizarding World of Harry Potter (Universal Orlando Resort) fans like most?
The Wizarding World of Harry Potter (Universal Orlando Resort) fans show strongest brand affinity for Dog breed (2.55×), Rossmann (1.72×), and Combat sport (2.58×) over the country average.
Where do The Wizarding World of Harry Potter (Universal Orlando Resort) fans live in Germany?
The Wizarding World of Harry Potter (Universal Orlando Resort) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 358,066), Bayern (reach 288,511), and Baden-Württemberg (reach 221,847). These three regions account for the largest share of the active audience.
What other brands do The Wizarding World of Harry Potter (Universal Orlando Resort) fans also like?
Beyond The Wizarding World of Harry Potter (Universal Orlando Resort) itself, the audience over-indexes on Rossmann (1.72×), Combat sport (2.58×), Figure painting (hobby) (7.23×), and Saving (2.43×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for The Wizarding World of Harry Potter (Universal Orlando Resort). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.