Disney Channel Audience in Germany
Disney Channel has an estimated audience of 1,129,136 people in Germany. 72.0% are female, 28.0% are male, average age 33.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Millie Bobby Brown, YouTube Music, Taylor Swift, Angelina Jolie, Harry Styles.
The average Disney Channel fan in Germany is 33.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Millie Bobby Brown, YouTube Music, Taylor Swift, with strongest over-indexing on Millie Bobby Brown (25.45× the country average). Demographically, the Disney Channel audience skews more female with an average age of 33.5, and over-indexes on personality traits such as Creativity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel
Demographics of Disney Channel fans
| Metric | Value |
|---|---|
| Female | 72.0% |
| Male | 28.0% |
| Average age | 33.5 |
| Estimated audience size | 1,129,136 |
Audience persona
The typical Disney Channel fan in Germany is more female, around 33.5 years old, with strong Creativity tendencies and a notable affinity for Millie Bobby Brown.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 195,523 | 0.79× |
| Bayern | 163,312 | 0.9× |
| Baden-Württemberg | 141,455 | 0.92× |
| Niedersachsen | 105,526 | 0.96× |
| Sachsen | 83,062 | 1.5× |
| Hessen | 66,270 | 0.77× |
| Rheinland-Pfalz | 51,361 | 0.91× |
| Brandenburg | 46,113 | 1.32× |
| Schleswig-Holstein | 41,100 | 1.01× |
| Thüringen | 40,620 | 1.41× |
| Sachsen-Anhalt | 34,569 | 1.18× |
| Berlin | 34,349 | 0.68× |
| Mecklenburg-Vorpommern | 32,908 | 1.53× |
| Hamburg | 17,762 | 0.7× |
| Saarland | 11,390 | 0.82× |
| Bremen | 5,816 | 0.6× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Millie Bobby Brown | 25.45× | Movies & TV |
| YouTube Music | 19.17× | Internet & Social Media |
| Taylor Swift | 11.93× | Music & Radio |
| Angelina Jolie | 16.37× | Movies & TV |
| Harry Styles | 18.67× | Music & Radio |
| Natalie Portman | 18.63× | Movies & TV |
| Euphoria | 5.63× | Movies & TV |
| Alexander Zverev | 9.16× | Sports |
| Ariana Grande | 10.42× | Music & Radio |
| The Wizarding World of Harry Potter (Universal Orlando Resort) | 15.64× | Travel & Leisure |
| Disneyland | 9.02× | Travel & Leisure |
| Walt Disney World | 8.85× | Travel & Leisure |
| Billie Eilish | 10.25× | Music & Radio |
| Zootopia | 14.62× | Movies & TV |
| Selena Gomez | 11.29× | Movies & TV |
| Emma Watson | 10.23× | Movies & TV |
| Barbie | 4.45× | Movies & TV |
| Ratatouille (film) | 13.03× | Movies & TV |
| Sadie Sink | 9.66× | Movies & TV |
| Gaten Matarazzo | 13.66× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.24 |
| Luxury Orientation | PREMIUM | 1.22 |
| Family Orientation | CONSERVATISM | 1.18 |
| Price Sensitivity | PREMIUM | 1.18 |
| DIY Mentality | THRILL | 1.15 |
| LGBTQ+ Identity | OPEN | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 45.4% |
| Germany | 7.4% |
| Italy | 6.1% |
See Disney Channel audiences in other countries
More Movies & TV audiences in Germany
- ZDF (11,817,984)
- Sport1 (Netherlands) (11,468,333)
- Netflix (9,224,186)
- RTL Television (8,157,870)
- QVC (7,551,798)
Frequently asked questions
How many fans does Disney Channel have in Germany?
Disney Channel has an estimated audience of 1,129,136 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Disney Channel fans?
72.0% of Disney Channel fans are female, 28.0% are male, with an average age of 33.5 years.
Which brands do Disney Channel fans like most?
Disney Channel fans show strongest brand affinity for Millie Bobby Brown (25.45×), YouTube Music (19.17×), and Taylor Swift (11.93×) over the country average.
Where do Disney Channel fans live in Germany?
Disney Channel fans in Germany are most concentrated in Nordrhein-Westfalen (reach 195,523), Bayern (reach 163,312), and Baden-Württemberg (reach 141,455). These three regions account for the largest share of the active audience.
What other brands do Disney Channel fans also like?
Beyond Disney Channel itself, the audience over-indexes on YouTube Music (19.17×), Taylor Swift (11.93×), Angelina Jolie (16.37×), and Harry Styles (18.67×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Disney Channel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.