Rascasse Audience Intelligence

Disney Channel Audience in Germany

A data profile of the people who buy, follow and care about Disney Channel in Germany — modelled from more than twelve digital signal sources. Disney Channel has an estimated audience of 1,129,026 people in Germany.

#46among TV Channel in Germany#667in Movies & TV

The average Disney Channel fan in Germany is 33.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Millie Bobby Brown, YouTube Music, Taylor Swift, with strongest over-indexing on Millie Bobby Brown (25.45× the country average).

Demographically, the Disney Channel audience skews more female with an average age of 33.5, and over-indexes on personality traits such as Social Media Usage, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Disney Channel fan in Germany is more female, around 33.5 years old, with strong Social Media Usage tendencies and a notable affinity for Millie Bobby Brown.

Category: Movies & TV · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Disney Channel profile in Germany.

Audience size
1.1M
in Germany
Gender
72.0%♀
28.0% male
Age
33.5
average years
Country rank
#5848
TV Channel in Germany
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Disney Channel

72.0% are female, 28.0% are male, average age 33.5.

Fig. 02

Gender split

72.0%
Female
28.0%
Male
Demographic split for Disney Channel audience in Germany
MetricValue
Female72.0%
Male28.0%
Average age33.5
Estimated audience size1,129,026
Fig. 03

Age distribution

Ø 33.5
average years
Age distribution of the Disney Channel audience in Germany
Age bracketShare%
16-1931%
20-2925%
30-3922%
40-4914%
50+9%
Fig. 04

Worldwide distribution

7.4%

of the worldwide Disney Channel audience comes from Germany.

Worldwide audience distribution share by country for Disney Channel
CountryShare
United States45.3%
Germany7.4%
Italy6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Disney Channel audience in Germany is strongest.

Fig. 05

Top regions by affinity

Disney Channel fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~30K1.52×
02Sachsen~80K1.49×
03Thüringen~40K1.49×
04Brandenburg~50K1.30×
05Sachsen-Anhalt~40K1.27×
06Schleswig-Holstein~40K0.99×
07Niedersachsen~100K0.93×
08Saarland~10K0.92×
09Bayern~200K0.90×
10Rheinland-Pfalz~50K0.90×
11Baden-Württemberg~100K0.88×
12Nordrhein-Westfalen~200K0.76×
13Hessen~60K0.75×
14Hamburg~20K0.67×
15Bremen~6K0.65×
16Berlin~30K0.63×
Fig. 06

Affinity by region

Affinity by region — Disney Channel, Germany
0.63×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Disney Channel audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Disney Channel audience
#·InterestCategoryAffinity×
01Millie Bobby BrownMovies & TV25.45×
02V MagazineFashion & Accessoires23.67×
03YouTube MusicInternet & Social Media19.17×
04Harry StylesMusic & Radio18.67×
05Natalie PortmanMovies & TV18.63×
06Angelina JolieMovies & TV16.37×
07The Wizarding World of Harry Potter (Universal Orlando Resort)Travel & Leisure15.64×
08ZootopiaMovies & TV14.62×
09Ratatouille (film)Movies & TV13.03×
10Taylor SwiftMusic & Radio11.93×
11Selena GomezMovies & TV11.29×
12Ariana GrandeMusic & Radio10.42×
13Billie EilishMusic & Radio10.25×
14Emma WatsonMovies & TV10.23×
15Sadie SinkMovies & TV9.66×
16Alexander ZverevSports9.16×
17DisneylandTravel & Leisure9.02×
18Walt Disney WorldTravel & Leisure8.85×
19Müller (company)Food & Beverages6.21×
20BarbieMovies & TV4.45×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Disney Channel audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Disney Channel audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.58×
Community OrientationOPEN1.49×
ExtroversionTHRILL1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Disney Channel audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.76×
Career OrientationPOWER0.80×
Early Adopter MentalityPOWER0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Disney Channel have in Germany?

Disney Channel has an estimated audience of 1,129,026 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Disney Channel fans?

72.0% of Disney Channel fans are female, 28.0% are male, with an average age of 33.5 years.

03

Which brands do Disney Channel fans like most?

Disney Channel fans show strongest brand affinity for Millie Bobby Brown (25.45×), YouTube Music (19.17×), and Taylor Swift (11.93×) over the country average.

04

Where do Disney Channel fans live in Germany?

Disney Channel fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Disney Channel fans also like?

Beyond Disney Channel itself, the audience over-indexes on YouTube Music (19.17×), Taylor Swift (11.93×), Harry Styles (18.67×), and Angelina Jolie (16.37×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in Germany

See Disney Channel audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Disney Channel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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