Disney Channel Audience in United States

Disney Channel logo

Disney Channel has an estimated audience of 6,896,918 people in United States. 70.4% are female, 29.6% are male, average age 33.1. Top regions: California, Texas, Florida. Top brand affinities: Harry Potter, Yahoo!奇摩名人娛樂, Hobby Lobby, Diaper bag, Home decorating ideas.

The average Disney Channel fan in United States is 33.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Harry Potter, Yahoo!奇摩名人娛樂, Hobby Lobby, with strongest over-indexing on Harry Potter (1.66× the country average). Demographically, the Disney Channel audience skews more female with an average age of 33.1, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel

Demographics of Disney Channel fans

Demographic split for Disney Channel audience in United States
MetricValue
Female70.4%
Male29.6%
Average age33.1
Estimated audience size6,896,918

Audience persona

The typical Disney Channel fan in United States is more female, around 33.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Harry Potter.

Top regions in United States

Top regions ranked by reach for Disney Channel in United States
RegionReachAffinity
California832,2351.1×
Texas734,4781.24×
Florida612,7871.31×
New York511,8971.33×
Georgia295,8181.39×
Illinois264,9471.15×
Ohio233,0511.1×
North Carolina230,9421.11×
Pennsylvania230,8990.99×
New Jersey193,4261.1×
Michigan179,9391×
Virginia178,6731.06×
Tennessee167,7641.21×
Louisiana161,0591.81×
Maryland151,9841.28×
Massachusetts146,7131.08×
South Carolina126,6111.22×
Alabama125,5291.3×
Indiana122,8120.97×
Arizona114,7480.81×
Washington110,2330.8×
Wisconsin107,5901.04×
Missouri105,6650.95×
Kentucky90,6561.05×
Colorado90,1910.83×
Mississippi82,6651.45×
Oklahoma80,5001.05×
Minnesota80,4050.81×
Connecticut76,5861.11×
Nevada74,5361.12×
Oregon57,9770.73×
Utah57,3050.93×
Arkansas52,3640.92×
Kansas48,7830.9×
Iowa46,7800.82×
West Virginia34,5961.08×
New Mexico33,0070.95×
Rhode Island32,2951.47×
Idaho25,2080.73×
Hawaii24,2370.82×
Nebraska23,2220.67×
New Hampshire21,7590.8×
Delaware20,3381.07×
Washington, District of Columbia20,2100.97×
Maine19,9600.81×
South Dakota11,0060.69×
Montana10,6340.56×
North Dakota9,3270.66×
Alaska8,4680.57×
Vermont7,1050.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Disney Channel audience
BrandAffinityCategory
Harry Potter1.66×Movies & TV
Yahoo!奇摩名人娛樂1.92×Internet & Social Media
Hobby Lobby1.56×Home & Garden
Diaper bag2.43×Kids & Family
Home decorating ideas2.34×Home & Garden
Self care1.63×Health
Home Design2.07×Home & Garden
Healthy habits1.89×Health
Infant clothing2.05×Kids & Family
Bath and Bodyworks2.13×Shopping
Makeup Tutorials2.12×Beauty & Wellness
Health And Beauty2.06×Beauty & Wellness
Home Interior Design2.08×Home & Garden
Trophy hunting1.84×Sports
Dog walking1.6×Pets & Animals
Boho-chic2.02×Fashion & Accessoires
Childbirth1.52×Kids & Family
Bad Bunny1.85×Music & Radio
Infant bodysuit2.42×Kids & Family
Architecture & Design2.02×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Disney Channel audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.6
ExtroversionTHRILL1.34
Early Adopter MentalityPOWER1.22
Pet OwnershipJOY1.15
MindfulnessBALANCE1.14
Social Media UsageJOY1.14

Worldwide distribution

Worldwide audience distribution share by country for Disney Channel
CountryShare
United States45.4%
Germany7.4%
Italy6.1%

See Disney Channel audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Disney Channel have in United States?

Disney Channel has an estimated audience of 6,896,918 people in United States, concentrated in California and Texas.

What is the gender split and age of Disney Channel fans?

70.4% of Disney Channel fans are female, 29.6% are male, with an average age of 33.1 years.

Which brands do Disney Channel fans like most?

Disney Channel fans show strongest brand affinity for Harry Potter (1.66×), Yahoo!奇摩名人娛樂 (1.92×), and Hobby Lobby (1.56×) over the country average.

Where do Disney Channel fans live in United States?

Disney Channel fans in United States are most concentrated in California (reach 832,235), Texas (reach 734,478), and Florida (reach 612,787). These three regions account for the largest share of the active audience.

What other brands do Disney Channel fans also like?

Beyond Disney Channel itself, the audience over-indexes on Yahoo!奇摩名人娛樂 (1.92×), Hobby Lobby (1.56×), Diaper bag (2.43×), and Home decorating ideas (2.34×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Disney Channel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.