Rascasse Audience Intelligence

Disney Channel Audience in United States

A data profile of the people who buy, follow and care about Disney Channel in United States — modelled from more than twelve digital signal sources. Disney Channel has an estimated audience of 6,893,332 people in United States.

#54among TV Channel in United States#448in Movies & TV

The average Disney Channel fan in United States is 33.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Harry Potter, Hobby Lobby, Madea's Class Reunion, with strongest over-indexing on Harry Potter (1.66× the country average).

Demographically, the Disney Channel audience skews more female with an average age of 33.1, and over-indexes on personality traits such as Mindfulness, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Disney Channel fan in United States is more female, around 33.1 years old, with strong Mindfulness tendencies and a notable affinity for Harry Potter.

Category: Movies & TV · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Disney Channel profile in United States.

Audience size
6.9M
in United States
Gender
70.4%♀
29.6% male
Age
33.1
average years
Country rank
#5089
TV Channel in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Disney Channel

70.4% are female, 29.6% are male, average age 33.1.

Fig. 02

Gender split

70.4%
Female
29.6%
Male
Demographic split for Disney Channel audience in United States
MetricValue
Female70.4%
Male29.6%
Average age33.1
Estimated audience size6,893,332
Fig. 03

Age distribution

Ø 33.1
average years
Age distribution of the Disney Channel audience in United States
Age bracketShare%
16-1934%
20-2924%
30-3919%
40-4914%
50+9%
Fig. 04

Worldwide distribution

45.3%

of the worldwide Disney Channel audience comes from United States.

Worldwide audience distribution share by country for Disney Channel
CountryShare
United States45.3%
Germany7.4%
Italy6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Disney Channel audience in United States is strongest.

Fig. 05

Top regions by affinity

Disney Channel fans by region: top regions in United States
#RegionReachAffinity×
01Rhode Island~40K1.76×
02Louisiana~200K1.69×
03Alabama~100K1.54×
04Mississippi~90K1.50×
05Georgia~300K1.42×
06Maryland~200K1.27×
07New York~500K1.25×
08Florida~600K1.22×
09Texas~700K1.18×
10Tennessee~200K1.18×
11South Carolina~100K1.16×
12New Jersey~200K1.14×
13Delaware~20K1.13×
14California~800K1.08×
15Virginia~200K1.08×
16Ohio~200K1.07×
17North Carolina~200K1.07×
18Connecticut~70K1.07×
19Nevada~70K1.07×
20Illinois~200K1.05×
21West Virginia~30K1.04×
22Kentucky~90K1.02×
23Oklahoma~80K1.02×
24Utah~60K1.02×
25Pennsylvania~200K1.00×
26Massachusetts~100K0.98×
27New Mexico~30K0.98×
28Indiana~100K0.96×
29Wisconsin~100K0.96×
30Missouri~100K0.95×
31Michigan~200K0.94×
32Arkansas~50K0.94×
33Arizona~100K0.92×
34Washington, District of Columbia~20K0.92×
35Hawaii~30K0.91×
36Kansas~50K0.87×
37Minnesota~80K0.84×
38Iowa~50K0.84×
39New Hampshire~20K0.82×
40Maine~20K0.82×
41North Dakota~10K0.80×
42Idaho~30K0.78×
43Washington~100K0.76×
44Colorado~80K0.76×
45South Dakota~10K0.75×
46Oregon~60K0.74×
47Nebraska~30K0.73×
48Alaska~10K0.73×
49Vermont~9K0.71×
50Montana~10K0.66×
Fig. 06

Affinity by region

Affinity by region — Disney Channel, United States
0.66×1.00×1.76×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Disney Channel audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Disney Channel audience
#·InterestCategoryAffinity×
01Diaper bagKids & Family2.43×
02Infant bodysuitKids & Family2.42×
03Home decorating ideasHome & Garden2.34×
04Bath and BodyworksShopping2.13×
05Makeup TutorialsBeauty & Wellness2.12×
06Home Interior DesignHome & Garden2.08×
07Home DesignHome & Garden2.07×
08Health And BeautyBeauty & Wellness2.06×
09Infant clothingKids & Family2.05×
10Boho-chicFashion & Accessoires2.02×
11H.O.M.E.Home & Garden2.00×
12Madea's Class ReunionMovies & TV1.95×
13Healthy habitsHealth1.89×
14Bad BunnyMusic & Radio1.85×
15Trophy huntingSports1.84×
16Harry PotterMovies & TV1.66×
17Self careHealth1.63×
18Dog walkingPets & Animals1.60×
19Hobby LobbyHome & Garden1.56×
20ChildbirthKids & Family1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Disney Channel audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Disney Channel audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.13×
IndividualismJOY1.11×
Pet OwnershipJOY1.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Disney Channel audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.64×
Need for SecurityCONSERVATISM0.66×
DIY MentalityTHRILL0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Disney Channel have in United States?

Disney Channel has an estimated audience of 6,893,332 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Disney Channel fans?

70.4% of Disney Channel fans are female, 29.6% are male, with an average age of 33.1 years.

03

Which brands do Disney Channel fans like most?

Disney Channel fans show strongest brand affinity for Harry Potter (1.66×), Hobby Lobby (1.56×), and Madea's Class Reunion (1.95×) over the country average.

04

Where do Disney Channel fans live in United States?

Disney Channel fans in United States are most concentrated in California (reach ~800K), Texas (reach ~700K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Disney Channel fans also like?

Beyond Disney Channel itself, the audience over-indexes on Hobby Lobby (1.56×), Madea's Class Reunion (1.95×), Diaper bag (2.43×), and Home decorating ideas (2.34×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Disney Channel audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Disney Channel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →