Rascasse Audience Intelligence

Trophy hunting Audience in United States

A data profile of the people who buy, follow and care about Trophy hunting in United States — modelled from more than twelve digital signal sources. Trophy hunting has an estimated audience of 26,459,438 people in United States.

#768among Topic in United States#69in Sports

The average Trophy hunting fan in United States is 38.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Toyota Tacoma, Diesel engine, Vehicles, with strongest over-indexing on Toyota Tacoma (10.03× the country average).

Demographically, the Trophy hunting audience skews more male with an average age of 38.0, and over-indexes on personality traits such as Patriotism, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Trophy hunting fan in United States is more male, around 38.0 years old, with strong Patriotism tendencies and a notable affinity for Toyota Tacoma.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Trophy hunting profile in United States.

Audience size
26.5M
in United States
Gender
39.3%♀
60.7% male
Age
38.0
average years
Country rank
#1120
Topic in United States
Fig. 01

Search interest · 12-month trend

+5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Trophy hunting fans

39.3% are female, 60.7% are male, average age 38.0.

Fig. 02

Gender split

39.3%
Female
60.7%
Male
Demographic split for Trophy hunting audience in United States
MetricValue
Female39.3%
Male60.7%
Average age38.0
Estimated audience size26,459,438
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the Trophy hunting audience in United States
Age bracketShare%
16-1921%
20-2923%
30-3920%
40-4919%
50+18%
Fig. 04

Worldwide distribution

53.1%

of the worldwide Trophy hunting audience comes from United States.

Worldwide audience distribution share by country for Trophy hunting
CountryShare
United States53.1%
United Kingdom4.8%
Japan4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Trophy hunting audience in United States is strongest.

Fig. 05

Top regions by affinity

Trophy hunting fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~200K4.26×
02South Dakota~70K1.21×
03Colorado~500K1.17×
04Vermont~50K1.13×
05West Virginia~100K1.12×
06North Dakota~60K1.12×
07Montana~80K1.09×
08Indiana~500K1.05×
09Iowa~200K1.02×
10Delaware~70K1.02×
11California~3M1.01×
12Washington~500K1.01×
13New Hampshire~100K1.01×
14Rhode Island~90K1.01×
15Maine~90K1.00×
16Kansas~200K0.99×
17Idaho~100K0.99×
18Oregon~300K0.97×
19Hawaii~100K0.97×
20Wisconsin~400K0.96×
21Minnesota~400K0.95×
22Nebraska~100K0.95×
23New Mexico~100K0.95×
24Washington, District of Columbia~80K0.95×
25Utah~200K0.93×
26Mississippi~200K0.93×
27Arkansas~200K0.93×
28Oklahoma~300K0.91×
29Arizona~500K0.89×
30Missouri~400K0.89×
31Louisiana~300K0.89×
32Connecticut~200K0.89×
33Kentucky~300K0.88×
34Pennsylvania~800K0.87×
35Maryland~400K0.86×
36Nevada~200K0.86×
37Tennessee~500K0.85×
38Alabama~300K0.85×
39South Carolina~300K0.84×
40Massachusetts~400K0.83×
41Texas~2M0.82×
42Michigan~600K0.82×
43Illinois~700K0.81×
44Virginia~500K0.81×
45New York~1M0.80×
46Ohio~600K0.79×
47New Jersey~500K0.79×
48Georgia~600K0.78×
49North Carolina~600K0.78×
50Florida~1.5M0.74×
Fig. 06

Affinity by region

Affinity by region — Trophy hunting, United States
0.74×1.00×4.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Trophy hunting audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Trophy hunting audience
#·InterestCategoryAffinity×
01Jeep CherokeeCars & Mobility15.51×
02Volvo TrucksCars & Mobility10.72×
03Toyota TacomaCars & Mobility10.03×
04Fox & FriendsMovies & TV9.57×
05Toyota SupraCars & Mobility8.16×
06Diesel engineCars & Mobility6.89×
07AnglingSports5.40×
08Dungeons & DragonsGames5.26×
09Rick and MortyMovies & TV4.63×
10Diaper bagKids & Family4.49×
11ClarinetMusic & Radio4.05×
12Bass Pro ShopsSports3.93×
13Drudge ReportSports3.46×
14Wildlife photographyTechnology & Electronics3.08×
15OutdoorsTravel & Leisure2.86×
16Bass guitarMusic & Radio2.66×
17AutoZoneCars & Mobility2.12×
18VehiclesCars & Mobility1.92×
19CampingTravel & Leisure1.64×
20Donald TrumpPolitics & Society1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Trophy hunting audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Trophy hunting audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM8.79×
DIY MentalityTHRILL1.60×
Risk AppetiteTHRILL1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Trophy hunting audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.77×
MindfulnessBALANCE0.84×
CreativityOPEN0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Trophy hunting have in United States?

Trophy hunting has an estimated audience of 26,459,438 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Trophy hunting fans?

39.3% of Trophy hunting fans are female, 60.7% are male, with an average age of 38.0 years.

03

Which brands do Trophy hunting fans like most?

Trophy hunting fans show strongest brand affinity for Toyota Tacoma (10.03×), Diesel engine (6.89×), and Vehicles (1.92×) over the country average.

04

Where do Trophy hunting fans live in United States?

Trophy hunting fans in United States are most concentrated in California (reach ~3M), Texas (reach ~2M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Trophy hunting fans also like?

Beyond Trophy hunting itself, the audience over-indexes on Diesel engine (6.89×), Vehicles (1.92×), Diaper bag (4.49×), and Jeep Cherokee (15.51×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Trophy hunting audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Trophy hunting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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