Fox & Friends Audience in United States
A data profile of the people who buy, follow and care about Fox & Friends in United States — modelled from more than twelve digital signal sources. Fox & Friends has an estimated audience of 2,928,290 people in United States.
The average Fox & Friends fan in United States is 44.7 years old, balanced, and lives primarily in Florida.
The audience is concentrated in Florida, Texas, New York.
Top brand affinities include Fox News Live, Melania Trump, Eric Trump, with strongest over-indexing on Fox News Live (37.72× the country average).
Demographically, the Fox & Friends audience skews balanced with an average age of 44.7, and over-indexes on personality traits such as Patriotism, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Fox & Friends fan in United States is balanced, around 44.7 years old, with strong Patriotism tendencies and a notable affinity for Fox News Live.
At a glance
The key figures that characterise the Fox & Friends profile in United States.
Search interest · 12-month trend
Demographics of Fox & Friends viewers
48.4% are female, 51.6% are male, average age 44.7.
Gender split
| Metric | Value |
|---|---|
| Female | 48.4% |
| Male | 51.6% |
| Average age | 44.7 |
| Estimated audience size | 2,928,290 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 11% | |
| 30-39 | 15% | |
| 40-49 | 24% | |
| 50+ | 37% |
Worldwide distribution
of the worldwide Fox & Friends audience comes from United States.
| Country | Share |
|---|---|
| United States | 93.5% |
| Canada | 1.7% |
| Australia | 0.9% |
Geography
Where the Fox & Friends audience in United States is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South Carolina | ~70K | 1.57× | |
| 02 | West Virginia | ~20K | 1.49× | |
| 03 | Tennessee | ~80K | 1.41× | |
| 04 | Mississippi | ~30K | 1.41× | |
| 05 | Florida | ~300K | 1.29× | |
| 06 | Alabama | ~50K | 1.25× | |
| 07 | Idaho | ~20K | 1.25× | |
| 08 | Delaware | ~10K | 1.24× | |
| 09 | Oregon | ~40K | 1.22× | |
| 10 | Wisconsin | ~50K | 1.21× | |
| 11 | North Carolina | ~100K | 1.18× | |
| 12 | Georgia | ~100K | 1.17× | |
| 13 | Pennsylvania | ~100K | 1.16× | |
| 14 | Maine | ~10K | 1.16× | |
| 15 | Kansas | ~30K | 1.13× | |
| 16 | Ohio | ~100K | 1.11× | |
| 17 | Kentucky | ~40K | 1.11× | |
| 18 | New Hampshire | ~10K | 1.11× | |
| 19 | North Dakota | ~7K | 1.11× | |
| 20 | Washington, District of Columbia | ~10K | 1.09× | |
| 21 | Michigan | ~80K | 1.08× | |
| 22 | New Jersey | ~80K | 1.07× | |
| 23 | Virginia | ~80K | 1.07× | |
| 24 | Wyoming | ~5K | 1.07× | |
| 25 | Missouri | ~50K | 1.05× | |
| 26 | Arkansas | ~30K | 1.05× | |
| 27 | Connecticut | ~30K | 1.04× | |
| 28 | Indiana | ~60K | 1.03× | |
| 29 | New York | ~200K | 1.02× | |
| 30 | Nebraska | ~10K | 1.01× | |
| 31 | Rhode Island | ~9K | 1.01× | |
| 32 | Louisiana | ~40K | 1.00× | |
| 33 | Iowa | ~20K | 0.98× | |
| 34 | Montana | ~8K | 0.98× | |
| 35 | Minnesota | ~40K | 0.95× | |
| 36 | Oklahoma | ~30K | 0.95× | |
| 37 | South Dakota | ~6K | 0.95× | |
| 38 | Massachusetts | ~50K | 0.86× | |
| 39 | Maryland | ~40K | 0.84× | |
| 40 | Texas | ~200K | 0.78× | |
| 41 | Alaska | ~5K | 0.76× | |
| 42 | Arizona | ~40K | 0.74× | |
| 43 | Colorado | ~30K | 0.74× | |
| 44 | Illinois | ~70K | 0.71× | |
| 45 | New Mexico | ~10K | 0.68× | |
| 46 | Hawaii | ~8K | 0.63× | |
| 47 | Nevada | ~20K | 0.61× | |
| 48 | Utah | ~20K | 0.59× | |
| 49 | Washington | ~30K | 0.55× | |
| 50 | California | ~100K | 0.44× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Fox & Friends audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fox News Live | Movies & TV | 37.72× | ||
| 02 | Eric Trump | Politics & Society | 22.86× | ||
| 03 | RedState | Politics & Society | 22.41× | ||
| 04 | Everlane | Fashion & Accessoires | 14.43× | ||
| 05 | MLB.com | Sports | 11.67× | ||
| 06 | Love & Hip Hop: Atlanta | Movies & TV | 11.23× | ||
| 07 | Harmonica | Music & Radio | 10.71× | ||
| 08 | Princess Polly | Fashion & Accessoires | 10.68× | ||
| 09 | Turkey hunting | Sports | 10.00× | ||
| 10 | Trophy hunting | Sports | 9.57× | ||
| 11 | The Open Championship | Sports | 9.42× | ||
| 12 | Gothic fashion | Fashion & Accessoires | 8.92× | ||
| 13 | Melania Trump | Politics & Society | 8.78× | ||
| 14 | Bass fishing | Sports | 8.77× | ||
| 15 | Aritzia | Fashion & Accessoires | 8.36× | ||
| 16 | Cabela's | Sports | 7.01× | ||
| 17 | Golf equipment | Sports | 6.80× | ||
| 18 | Golf ball | Sports | 6.65× | ||
| 19 | Pomeranian (dog) | Pets & Animals | 5.97× | ||
| 20 | Donald Trump | Politics & Society | 2.76× |
Personality of the Fox & Friends audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.23× | |
| Mindfulness | BALANCE | 1.57× | |
| Sustainability | BALANCE | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.43× | |
| Extroversion | THRILL | 0.48× | |
| Social Media Usage | JOY | 0.49× |
Frequently asked questions
How many fans does Fox & Friends have in United States?
Fox & Friends has an estimated audience of 2,928,290 people in United States, concentrated in Florida and Texas.
What is the gender split and age of Fox & Friends viewers?
48.4% of Fox & Friends fans are female, 51.6% are male, with an average age of 44.7 years.
Which brands do Fox & Friends fans like most?
Fox & Friends fans show strongest brand affinity for Fox News Live (37.72×), Melania Trump (8.78×), and Eric Trump (22.86×) over the country average.
Where do Fox & Friends fans live in United States?
Fox & Friends fans in United States are most concentrated in Florida (reach ~300K), Texas (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.
What other brands do Fox & Friends fans also like?
Beyond Fox & Friends itself, the audience over-indexes on Melania Trump (8.78×), Eric Trump (22.86×), Turkey hunting (10×), and Trophy hunting (9.57×) compared to the United States average.
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How to read this data
Audience size is the estimated number of people in United States who actively search for Fox & Friends. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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