Fox & Friends Audience in United States

Fox & Friends logo

Fox & Friends has an estimated audience of 2,944,599 people in United States. 48.4% are female, 51.6% are male, average age 44.7. Top regions: Florida, Texas, New York. Top brand affinities: Fox News Live, Turkey hunting, Trophy hunting, MLB.com, RedState.

The average Fox & Friends fan in United States is 44.7 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, Texas, New York. Top brand affinities include Fox News Live, Turkey hunting, Trophy hunting, with strongest over-indexing on Fox News Live (37.72× the country average). Demographically, the Fox & Friends audience skews balanced with an average age of 44.7, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Fox & Friends fans

Demographic split for Fox & Friends audience in United States
MetricValue
Female48.4%
Male51.6%
Average age44.7
Estimated audience size2,944,599

Audience persona

The typical Fox & Friends fan in United States is balanced, around 44.7 years old, with strong Risk Appetite tendencies and a notable affinity for Fox News Live.

Top regions in United States

Top regions ranked by reach for Fox & Friends in United States
RegionReachAffinity
Florida261,5061.31×
Texas217,2510.86×
New York176,0291.07×
California141,5870.44×
Pennsylvania123,5091.25×
North Carolina115,1411.3×
Georgia114,6881.26×
Ohio110,8201.22×
Tennessee92,1871.56×
Michigan88,7361.15×
Virginia84,7771.18×
New Jersey83,2751.11×
Illinois74,2260.76×
South Carolina72,7301.64×
Indiana56,5031.05×
Wisconsin54,6281.23×
Alabama52,7301.28×
Massachusetts50,8800.88×
Missouri47,8181.01×
Arizona44,5220.74×
Kentucky42,6941.16×
Maryland42,4820.84×
Minnesota42,1581×
Oregon40,1191.19×
Louisiana39,0591.03×
Colorado35,6890.77×
Washington32,2470.55×
Mississippi31,5151.3×
Oklahoma31,4100.96×
Connecticut30,4411.03×
Iowa24,8381.02×
Arkansas24,3611×
Kansas22,3140.96×
West Virginia21,5681.57×
Nevada15,2730.54×
Idaho14,9251.01×
Nebraska13,8130.94×
Utah13,3960.51×
New Hampshire12,5741.08×
Maine11,2841.07×
Rhode Island8,9160.95×
Washington, District of Columbia8,4310.95×
Montana8,0830.99×
New Mexico7,9550.54×
Delaware7,7840.96×
North Dakota7,2971.21×
South Dakota6,0440.89×
Hawaii5,4150.43×
Wyoming4,6471.06×
Vermont3,9660.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fox & Friends audience
BrandAffinityCategory
Fox News Live37.72×Movies & TV
Turkey hunting10×Sports
Trophy hunting9.57×Sports
MLB.com11.67×Sports
RedState22.41×Politics & Society
Everlane14.43×Fashion & Accessoires
Bass fishing8.77×Sports
The Open Championship9.42×Sports
Harmonica10.71×Music & Radio
Golf equipment6.8×Sports
Cabela's7.01×Sports
Love & Hip Hop: Atlanta11.23×Movies & TV
Golf ball6.65×Sports
Aritzia8.36×Fashion & Accessoires
Princess Polly10.68×Fashion & Accessoires
Gothic fashion8.92×Fashion & Accessoires
Pomeranian (dog)5.97×Pets & Animals
RV Camping19.64×Cars & Mobility
Horse & Rider9.1×Pets & Animals
National Review14.93×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fox & Friends audience
TraitClusterScore
Risk AppetiteTHRILL2.48
PatriotismCONSERVATISM2.39
IndividualismJOY1.58
Quality AwarenessPREMIUM1.3
TraditionCONSERVATISM1.24
Need for SecurityCONSERVATISM1.24

Worldwide distribution

Worldwide audience distribution share by country for Fox & Friends
CountryShare
United States93.6%
Canada1.8%
Australia0.9%

See Fox & Friends audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Fox & Friends have in United States?

Fox & Friends has an estimated audience of 2,944,599 people in United States, concentrated in Florida and Texas.

What is the gender split and age of Fox & Friends fans?

48.4% of Fox & Friends fans are female, 51.6% are male, with an average age of 44.7 years.

Which brands do Fox & Friends fans like most?

Fox & Friends fans show strongest brand affinity for Fox News Live (37.72×), Turkey hunting (10×), and Trophy hunting (9.57×) over the country average.

Where do Fox & Friends fans live in United States?

Fox & Friends fans in United States are most concentrated in Florida (reach 261,506), Texas (reach 217,251), and New York (reach 176,029). These three regions account for the largest share of the active audience.

What other brands do Fox & Friends fans also like?

Beyond Fox & Friends itself, the audience over-indexes on Turkey hunting (10×), Trophy hunting (9.57×), MLB.com (11.67×), and RedState (22.41×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fox & Friends. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.