Bass fishing Audience in United States

Bass fishing logo

Bass fishing has an estimated audience of 21,381,847 people in United States. 34.0% are female, 66.0% are male, average age 35.9. Top regions: Texas, California, Florida. Top brand affinities: Urban Outfitters, UK garage, Product design, Wow! Wow! Wubbzy!, Pro-Ject.

The average Bass fishing fan in United States is 35.9 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Urban Outfitters, UK garage, Product design, with strongest over-indexing on Urban Outfitters (3.7× the country average). Demographically, the Bass fishing audience skews more male with an average age of 35.9, and over-indexes on personality traits such as Luxury Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of Bass fishing fans

Demographic split for Bass fishing audience in United States
MetricValue
Female34.0%
Male66.0%
Average age35.9
Estimated audience size21,381,847

Audience persona

The typical Bass fishing fan in United States is more male, around 35.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for Bass fishing in United States
RegionReachAffinity
Texas2,257,4311.23×
California1,944,6530.83×
Florida1,705,0421.18×
New York828,0750.69×
Georgia801,3011.22×
North Carolina742,6571.15×
Illinois718,9681.01×
Pennsylvania608,4080.85×
Ohio592,2790.9×
Michigan583,9881.04×
Tennessee556,5181.3×
Virginia504,4410.97×
Alabama498,8211.67×
South Carolina445,2201.38×
Indiana424,6461.09×
Louisiana422,1661.53×
Missouri410,9601.19×
Washington405,8700.95×
Minnesota370,1371.21×
New Jersey369,3890.68×
Kentucky358,4781.34×
Wisconsin340,7561.06×
Arizona337,0410.77×
Oklahoma336,4721.42×
Massachusetts322,0920.76×
Mississippi299,3541.7×
Arkansas298,2531.69×
Maryland285,0110.78×
Colorado262,7670.78×
Oregon220,4660.9×
Iowa208,6021.18×
Kansas181,9421.08×
Connecticut170,6500.8×
Utah155,4250.81×
West Virginia133,9591.35×
Nevada125,9130.61×
Idaho123,3991.15×
Nebraska118,7321.11×
New Mexico85,5380.8×
New Hampshire80,2000.95×
Maine75,2970.98×
Montana45,3510.76×
Rhode Island44,6280.66×
South Dakota44,4800.9×
Hawaii43,6590.48×
Delaware40,9060.69×
North Dakota37,5160.85×
Vermont35,8900.96×
Washington, District of Columbia33,6090.52×
Alaska22,0610.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bass fishing audience
BrandAffinityCategory
Urban Outfitters3.7×Shopping
UK garage9.6×Music & Radio
Product design3.37×Business & Career
Wow! Wow! Wubbzy!12.81×Movies & TV
Pro-Ject6×Music & Radio
Combat sport1.73×Sports
Stamp collecting4.75×Home & Garden
Embroidery Library15.4×Home & Garden
Nebraska Cornhuskers football3.54×Sports
JDSU2.7×Business & Career
Bank account2.13×Business & Career
Isometric exercise6.42×Sports
Emilio Estefan10.12×Music & Radio
Home staging3.54×Home & Garden
Bridget Jones: The Edge of Reason13.6×Movies & TV
Jaws3.48×Movies & TV
Joshua Jackson2.87×Movies & TV
9NEWS (KUSA)3×Movies & TV
Staycation2.01×Home & Garden
Jesse Plemons2.04×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bass fishing audience
TraitClusterScore
Luxury OrientationPREMIUM2.3
PatriotismCONSERVATISM2.07
Risk AppetiteTHRILL1.74
Sports ActivityPOWER1.46
DIY MentalityTHRILL1.38
SustainabilityBALANCE1.3

Worldwide distribution

Worldwide audience distribution share by country for Bass fishing
CountryShare
United States42.7%
Japan11.8%
Brazil3.9%

See Bass fishing audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Bass fishing have in United States?

Bass fishing has an estimated audience of 21,381,847 people in United States, concentrated in Texas and California.

What is the gender split and age of Bass fishing fans?

34.0% of Bass fishing fans are female, 66.0% are male, with an average age of 35.9 years.

Which brands do Bass fishing fans like most?

Bass fishing fans show strongest brand affinity for Urban Outfitters (3.7×), UK garage (9.6×), and Product design (3.37×) over the country average.

Where do Bass fishing fans live in United States?

Bass fishing fans in United States are most concentrated in Texas (reach 2,257,431), California (reach 1,944,653), and Florida (reach 1,705,042). These three regions account for the largest share of the active audience.

What other brands do Bass fishing fans also like?

Beyond Bass fishing itself, the audience over-indexes on UK garage (9.6×), Product design (3.37×), Wow! Wow! Wubbzy! (12.81×), and Pro-Ject (6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bass fishing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.