Rascasse Audience Intelligence

Bass fishing Audience in United States

A data profile of the people who buy, follow and care about Bass fishing in United States — modelled from more than twelve digital signal sources. Bass fishing has an estimated audience of 21,381,847 people in United States.

#1032among Topic in United States#105in Sports

The average Bass fishing fan in United States is 35.9 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Rick and Morty, Angling, Vehicles, with strongest over-indexing on Rick and Morty (8.04× the country average).

Demographically, the Bass fishing audience skews more male with an average age of 35.9, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bass fishing fan in United States is more male, around 35.9 years old, with strong Patriotism tendencies and a notable affinity for Rick and Morty.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bass fishing profile in United States.

Audience size
21.4M
in United States
Gender
34.0%♀
66.0% male
Age
35.9
average years
Country rank
#1506
Topic in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bass fishing fans

34.0% are female, 66.0% are male, average age 35.9.

Fig. 02

Gender split

34.0%
Female
66.0%
Male
Demographic split for Bass fishing audience in United States
MetricValue
Female34.0%
Male66.0%
Average age35.9
Estimated audience size21,381,847
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the Bass fishing audience in United States
Age bracketShare%
16-1930%
20-2920%
30-3918%
40-4917%
50+16%
Fig. 04

Worldwide distribution

42.7%

of the worldwide Bass fishing audience comes from United States.

Worldwide audience distribution share by country for Bass fishing
CountryShare
United States42.7%
Japan11.8%
Brazil3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bass fishing audience in United States is strongest.

Fig. 05

Top regions by affinity

Bass fishing fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~300K1.69×
02Mississippi~300K1.68×
03Alabama~500K1.59×
04Louisiana~400K1.53×
05Oklahoma~300K1.38×
06Kentucky~400K1.37×
07South Carolina~400K1.34×
08Missouri~400K1.27×
09Tennessee~500K1.25×
10Minnesota~400K1.25×
11West Virginia~100K1.23×
12Texas~2M1.22×
13Nebraska~100K1.22×
14Iowa~200K1.20×
15Idaho~100K1.19×
16Georgia~800K1.18×
17North Carolina~700K1.13×
18Kansas~200K1.13×
19Indiana~400K1.12×
20Wisconsin~400K1.12×
21Florida~1.5M1.05×
22Maine~80K1.05×
23South Dakota~50K1.03×
24New Hampshire~90K1.01×
25Michigan~600K1.00×
26Vermont~40K0.98×
27North Dakota~40K0.95×
28Illinois~700K0.94×
29Ohio~600K0.94×
30Virginia~500K0.93×
31Washington~400K0.90×
32Oregon~200K0.89×
33Utah~200K0.86×
34Montana~50K0.86×
35Pennsylvania~600K0.84×
36New Mexico~90K0.81×
37Connecticut~200K0.80×
38California~2M0.76×
39Arizona~300K0.75×
40Colorado~300K0.75×
41Delaware~40K0.75×
42Maryland~300K0.73×
43Massachusetts~300K0.72×
44Rhode Island~50K0.71×
45Alaska~30K0.71×
46New Jersey~400K0.67×
47New York~800K0.64×
48Nevada~100K0.62×
49Hawaii~60K0.61×
50Washington, District of Columbia~40K0.58×
Fig. 06

Affinity by region

Affinity by region — Bass fishing, United States
0.58×1.00×1.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bass fishing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bass fishing audience
#·InterestCategoryAffinity×
01Jeep CherokeeCars & Mobility13.60×
02Khabib NurmagomedovSports12.66×
03Toyota SupraCars & Mobility12.20×
04AnglingSports8.83×
05Toyota TacomaCars & Mobility8.75×
06Draught beerFood & Beverages8.65×
07Rick and MortyMovies & TV8.04×
08Dungeons & DragonsGames8.04×
09Anthony JoshuaSports7.81×
10Diesel engineCars & Mobility6.06×
11JudoSports5.41×
12Hair ExtensionsBeauty & Wellness4.52×
13Diaper bagKids & Family4.35×
14Extreme sportSports3.27×
15VehiclesCars & Mobility2.46×
16High-definition televisionTechnology & Electronics2.44×
17AutoZoneCars & Mobility2.13×
18ClothingFashion & Accessoires1.91×
19Consumer electronicsTechnology & Electronics1.87×
20Video gamesGames1.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bass fishing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bass fishing audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM5.52×
Risk AppetiteTHRILL2.16×
TraditionCONSERVATISM1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bass fishing audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.74×
CreativityOPEN0.77×
IndulgenceJOY0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bass fishing have in United States?

Bass fishing has an estimated audience of 21,381,847 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Bass fishing fans?

34.0% of Bass fishing fans are female, 66.0% are male, with an average age of 35.9 years.

03

Which brands do Bass fishing fans like most?

Bass fishing fans show strongest brand affinity for Rick and Morty (8.04×), Angling (8.83×), and Vehicles (2.46×) over the country average.

04

Where do Bass fishing fans live in United States?

Bass fishing fans in United States are most concentrated in Texas (reach ~2M), California (reach ~2M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Bass fishing fans also like?

Beyond Bass fishing itself, the audience over-indexes on Angling (8.83×), Vehicles (2.46×), Toyota Supra (12.2×), and Clothing (1.91×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Bass fishing audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bass fishing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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