Rascasse Audience Intelligence

Draught beer Audience in United States

A data profile of the people who buy, follow and care about Draught beer in United States — modelled from more than twelve digital signal sources. Draught beer has an estimated audience of 5,425,391 people in United States.

#19among Alcohol in United States#3585among Topic in United States#430in Food & Beverages

The average Draught beer fan in United States is 38.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Duck hunting, Turkey hunting, Backcountry skiing, with strongest over-indexing on Duck hunting (17.99× the country average).

Demographically, the Draught beer audience skews balanced with an average age of 38.4, and over-indexes on personality traits such as Sports Activity, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Draught beer fan in United States is balanced, around 38.4 years old, with strong Sports Activity tendencies and a notable affinity for Duck hunting.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Draught beer profile in United States.

Audience size
5.4M
in United States
Gender
48.8%♀
51.2% male
Age
38.4
average years
Country rank
#6215
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Draught beer fans

48.8% are female, 51.2% are male, average age 38.4.

Fig. 02

Gender split

48.8%
Female
51.2%
Male
Demographic split for Draught beer audience in United States
MetricValue
Female48.8%
Male51.2%
Average age38.4
Estimated audience size5,425,391
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the Draught beer audience in United States
Age bracketShare%
16-1918%
20-2924%
30-3922%
40-4920%
50+17%
Fig. 04

Worldwide distribution

12.4%

of the worldwide Draught beer audience comes from United States.

Worldwide audience distribution share by country for Draught beer
CountryShare
Japan24.8%
United States12.4%
Brazil11.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Draught beer audience in United States is strongest.

Fig. 05

Top regions by affinity

Draught beer fans by region: top regions in United States
#RegionReachAffinity×
01New York~400K1.22×
02Washington, District of Columbia~20K1.19×
03Massachusetts~100K1.15×
04Alaska~10K1.12×
05Montana~20K1.10×
06Vermont~10K1.10×
07Nevada~60K1.08×
08North Dakota~10K1.06×
09Hawaii~20K1.05×
10Maine~20K1.05×
11Missouri~90K1.04×
12Illinois~200K1.03×
13Rhode Island~20K1.03×
14South Dakota~10K1.03×
15Louisiana~70K1.02×
16Florida~400K1.01×
17Oregon~60K1.01×
18Arizona~100K0.98×
19Colorado~80K0.98×
20South Carolina~80K0.98×
21New Hampshire~20K0.98×
22Delaware~10K0.98×
23North Carolina~200K0.97×
24Kentucky~70K0.97×
25Kansas~40K0.97×
26West Virginia~20K0.97×
27Texas~400K0.96×
28Washington~100K0.96×
29Idaho~30K0.96×
30Ohio~200K0.95×
31Tennessee~100K0.95×
32Maryland~90K0.95×
33Wisconsin~80K0.95×
34Nebraska~30K0.95×
35California~600K0.94×
36Virginia~100K0.94×
37New Mexico~30K0.94×
38Michigan~100K0.93×
39Oklahoma~60K0.93×
40Arkansas~40K0.93×
41Georgia~200K0.92×
42Connecticut~50K0.92×
43Mississippi~40K0.92×
44Pennsylvania~200K0.91×
45Indiana~90K0.91×
46Iowa~40K0.91×
47Alabama~70K0.90×
48New Jersey~100K0.89×
49Utah~40K0.88×
50Minnesota~70K0.86×
Fig. 06

Affinity by region

Affinity by region — Draught beer, United States
0.86×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Draught beer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Draught beer audience
#·InterestCategoryAffinity×
01SwimfinSports35.30×
02BodysurfingSports35.30×
03International Surfing AssociationSports32.28×
04Whitewater kayakingSports30.74×
05Big wave surfingSports23.57×
06wildlife conservationPolitics & Society19.91×
07Duck huntingSports17.99×
08WakesurfingSports16.45×
09Professional Rodeo Cowboys AssociationSports16.16×
10Kayak fishingSports14.25×
11Wildlife refugeTravel & Leisure13.97×
12Backcountry skiingSports13.71×
13WindsurfingSports13.25×
14SkateparkSports11.93×
15Freestyle skiingSports11.18×
16Turkey huntingSports10.71×
17Bass fishingSports8.65×
18Hunting dogPets & Animals7.79×
19Backpacking (travel)Travel & Leisure6.97×
20Quinceañera (telenovela)Movies & TV6.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Draught beer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Draught beer audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.64×
TravellingTHRILL1.58×
Price SensitivityPREMIUM1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Draught beer audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.75×
CreativityOPEN0.77×
TraditionCONSERVATISM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Draught beer have in United States?

Draught beer has an estimated audience of 5,425,391 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Draught beer fans?

48.8% of Draught beer fans are female, 51.2% are male, with an average age of 38.4 years.

03

Which brands do Draught beer fans like most?

Draught beer fans show strongest brand affinity for Duck hunting (17.99×), Turkey hunting (10.71×), and Backcountry skiing (13.71×) over the country average.

04

Where do Draught beer fans live in United States?

Draught beer fans in United States are most concentrated in California (reach ~600K), Texas (reach ~400K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Draught beer fans also like?

Beyond Draught beer itself, the audience over-indexes on Turkey hunting (10.71×), Backcountry skiing (13.71×), Kayak fishing (14.25×), and Wakesurfing (16.45×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Alcohol audiences in United States

See Draught beer audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Draught beer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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