Draught beer Audience in United States

Demographics of Draught beer fans

Audience persona

The typical Draught beer fan in United States is balanced, around 38.4 years old, with strong Community Orientation tendencies and a notable affinity for Duck hunting.

Top regions in United States

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Draught beer audiences in other countries

• Draught beer — Germany
• Draught beer — United Kingdom
• Draught beer — France
• Draught beer — Italy
• Draught beer — Spain
• Draught beer — Brazil
• Draught beer — Japan
• Draught beer — South Korea
• Draught beer — India

More Alcohol audiences in United States

• Beer (74,619,427)
• Whisky (27,567,431)
• Tequila (23,426,140)
• Vodka (19,600,474)
• Microbrewery (17,831,954)

Frequently asked questions

How many fans does Draught beer have in United States?

Draught beer has an estimated audience of 5,425,391 people in United States, concentrated in California and Texas.

What is the gender split and age of Draught beer fans?

48.8% of Draught beer fans are female, 51.2% are male, with an average age of 38.4 years.

Which brands do Draught beer fans like most?

Draught beer fans show strongest brand affinity for Duck hunting (17.99×), Turkey hunting (10.71×), and Backcountry skiing (13.71×) over the country average.

Where do Draught beer fans live in United States?

Draught beer fans in United States are most concentrated in California (reach 605,880), Texas (reach 495,768), and New York (reach 408,056). These three regions account for the largest share of the active audience.

What other brands do Draught beer fans also like?

Beyond Draught beer itself, the audience over-indexes on Turkey hunting (10.71×), Backcountry skiing (13.71×), Kayak fishing (14.25×), and Wakesurfing (16.45×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Draught beer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.