Wildlife refuge Audience in United States

Wildlife refuge logo

Wildlife refuge has an estimated audience of 2,387,983 people in United States. 61.6% are female, 38.4% are male, average age 44.3. Top regions: Texas, California, Florida. Top brand affinities: Urban Outfitters, Israel, Barclays Center, Tech News, Jeep Wagoneer.

The average Wildlife refuge fan in United States is 44.3 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Urban Outfitters, Israel, Barclays Center, with strongest over-indexing on Urban Outfitters (4.15× the country average). Demographically, the Wildlife refuge audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Patriotism, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Wildlife refuge fans

Demographic split for Wildlife refuge audience in United States
MetricValue
Female61.6%
Male38.4%
Average age44.3
Estimated audience size2,387,983

Audience persona

The typical Wildlife refuge fan in United States is more female, around 44.3 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for Wildlife refuge in United States
RegionReachAffinity
Texas183,3390.89×
California155,4190.59×
Florida117,4130.73×
Washington90,6591.89×
Oregon72,3592.64×
Oklahoma71,7262.7×
Colorado67,3541.79×
New York63,1810.47×
Georgia55,0260.75×
New Jersey49,0400.81×
Louisiana48,6701.58×
Pennsylvania45,6350.57×
Virginia41,8950.72×
Minnesota41,5901.22×
North Carolina39,8830.56×
South Carolina37,1151.03×
Michigan33,2320.53×
Alabama31,4410.94×
Massachusetts30,6180.65×
Illinois26,5280.33×
Maryland26,1600.64×
Tennessee26,0610.54×
Wisconsin25,9420.72×
Ohio24,4030.33×
Arizona23,5730.48×
Hawaii22,1102.15×
Nevada21,5340.93×
New Mexico21,3061.78×
Missouri20,8800.54×
Arkansas19,0000.97×
Alaska18,7283.67×
Indiana16,4270.38×
Utah16,0910.75×
Idaho14,8221.24×
Kansas14,5980.78×
Mississippi14,5070.74×
Iowa13,9670.71×
Kentucky13,1720.44×
Maine11,7811.38×
Montana10,4191.57×
Nebraska9,4640.79×
Rhode Island9,1361.2×
Connecticut8,3550.35×
New Hampshire6,6130.7×
West Virginia5,3090.48×
North Dakota4,9551.01×
Wyoming4,7941.35×
Delaware4,7510.72×
Vermont4,5411.08×
Washington, District of Columbia4,1290.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wildlife refuge audience
BrandAffinityCategory
Urban Outfitters4.15×Shopping
Israel2.82×Travel & Leisure
Barclays Center14.77×Sports
Tech News8.18×Technology & Electronics
Jeep Wagoneer4.87×Cars & Mobility
Voter registration4.06×Politics & Society
edureka27.81×Business & Career
Nebraska Cornhuskers football2.66×Sports
Bank account1.69×Business & Career
Jesse Plemons2.34×Movies & TV
Jaws3.6×Movies & TV
JamBase7.33×Music & Radio
Urban horticulture2.28×Home & Garden
3D printing1.6×Technology & Electronics
JDSU1.82×Business & Career
Nasal cavity4.47×Health
Steampunk2.65×Fashion & Accessoires
Home staging2.45×Home & Garden
Sailor2.19×Travel & Leisure
Certified diabetes educator5.97×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wildlife refuge audience
TraitClusterScore
PatriotismCONSERVATISM2.69
SustainabilityBALANCE2.21
Sports ActivityPOWER1.73
TravellingTHRILL1.65
Community OrientationOPEN1.6
Risk AppetiteTHRILL1.42

Worldwide distribution

Worldwide audience distribution share by country for Wildlife refuge
CountryShare
United States35.5%
Italy14.1%
United Kingdom13.9%

See Wildlife refuge audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Wildlife refuge have in United States?

Wildlife refuge has an estimated audience of 2,387,983 people in United States, concentrated in Texas and California.

What is the gender split and age of Wildlife refuge fans?

61.6% of Wildlife refuge fans are female, 38.4% are male, with an average age of 44.3 years.

Which brands do Wildlife refuge fans like most?

Wildlife refuge fans show strongest brand affinity for Urban Outfitters (4.15×), Israel (2.82×), and Barclays Center (14.77×) over the country average.

Where do Wildlife refuge fans live in United States?

Wildlife refuge fans in United States are most concentrated in Texas (reach 183,339), California (reach 155,419), and Florida (reach 117,413). These three regions account for the largest share of the active audience.

What other brands do Wildlife refuge fans also like?

Beyond Wildlife refuge itself, the audience over-indexes on Israel (2.82×), Barclays Center (14.77×), Tech News (8.18×), and Jeep Wagoneer (4.87×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wildlife refuge. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.