Rascasse Audience Intelligence

Wildlife refuge Audience in United States

A data profile of the people who buy, follow and care about Wildlife refuge in United States — modelled from more than twelve digital signal sources. Wildlife refuge has an estimated audience of 2,387,983 people in United States.

#5762among Topic in United States#981in Travel & Leisure

The average Wildlife refuge fan in United States is 44.3 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Draught beer, Steve Irwin, Kitesurfing, with strongest over-indexing on Draught beer (13.97× the country average).

Demographically, the Wildlife refuge audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Patriotism, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wildlife refuge fan in United States is more female, around 44.3 years old, with strong Patriotism tendencies and a notable affinity for Draught beer.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wildlife refuge profile in United States.

Audience size
2.4M
in United States
Gender
61.6%♀
38.4% male
Age
44.3
average years
Country rank
#12348
Topic in United States
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wildlife refuge fans

61.6% are female, 38.4% are male, average age 44.3.

Fig. 02

Gender split

61.6%
Female
38.4%
Male
Demographic split for Wildlife refuge audience in United States
MetricValue
Female61.6%
Male38.4%
Average age44.3
Estimated audience size2,387,983
Fig. 03

Age distribution

Ø 44.3
average years
Age distribution of the Wildlife refuge audience in United States
Age bracketShare%
16-1913%
20-2914%
30-3916%
40-4919%
50+37%
Fig. 04

Worldwide distribution

35.5%

of the worldwide Wildlife refuge audience comes from United States.

Worldwide audience distribution share by country for Wildlife refuge
CountryShare
United States35.5%
Italy14.1%
United Kingdom13.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wildlife refuge audience in United States is strongest.

Fig. 05

Top regions by affinity

Wildlife refuge fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~10K2.88×
02Oklahoma~60K2.43×
03Oregon~70K2.39×
04Colorado~70K1.86×
05Hawaii~20K1.74×
06Washington~80K1.69×
07New Mexico~20K1.53×
08Montana~9K1.37×
09Ohio~100K1.34×
10Louisiana~40K1.34×
11Maine~10K1.28×
12Minnesota~40K1.14×
13Idaho~10K1.12×
14Rhode Island~8K1.09×
15Vermont~5K1.08×
16North Dakota~5K1.02×
17Arkansas~20K0.95×
18South Dakota~5K0.93×
19Alabama~30K0.92×
20Kansas~20K0.92×
21South Carolina~30K0.91×
22Iowa~20K0.91×
23Mississippi~20K0.90×
24Nebraska~10K0.90×
25New Hampshire~8K0.88×
26Nevada~20K0.87×
27Delaware~6K0.87×
28New Jersey~50K0.81×
29Texas~200K0.80×
30West Virginia~9K0.79×
31Utah~20K0.77×
32Washington, District of Columbia~6K0.77×
33Wisconsin~30K0.75×
34Virginia~40K0.74×
35Georgia~50K0.72×
36Florida~100K0.70×
37Tennessee~30K0.67×
38Maryland~30K0.67×
39Massachusetts~30K0.65×
40Missouri~20K0.64×
41Kentucky~20K0.64×
42California~200K0.62×
43Pennsylvania~50K0.62×
44North Carolina~40K0.62×
45Arizona~30K0.62×
46Michigan~40K0.61×
47Connecticut~10K0.60×
48Indiana~20K0.55×
49New York~70K0.53×
50Illinois~40K0.46×
Fig. 06

Affinity by region

Affinity by region — Wildlife refuge, United States
0.46×1.00×2.88×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wildlife refuge audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wildlife refuge audience
#·InterestCategoryAffinity×
01KitesurfingSports15.19×
02Steve IrwinMovies & TV14.96×
03Draught beerFood & Beverages13.97×
04Big wave surfingSports13.04×
05Shane CompanyShopping12.21×
06Barbecue sauceFood & Beverages11.08×
07KayakingSports7.14×
08Jane GoodallPets & Animals7.00×
09Sustainable energyHome & Garden5.16×
10BirdwatchingPets & Animals4.74×
11Renewable energyBusiness & Career4.26×
12Alpine skiingSports4.12×
13Backpacking (travel)Travel & Leisure3.50×
14FedExBusiness & Career2.82×
15National parkTravel & Leisure2.53×
16Discount storesShopping2.20×
17Mortgage loansBusiness & Career1.86×
18AirbnbTravel & Leisure1.75×
19PinterestInternet & Social Media1.64×
20Hobby LobbyHome & Garden1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wildlife refuge audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wildlife refuge audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.16×
SustainabilityBALANCE2.20×
Community OrientationOPEN1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wildlife refuge audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.91×
Design AffinityPREMIUM0.97×
IndulgenceJOY0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wildlife refuge have in United States?

Wildlife refuge has an estimated audience of 2,387,983 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Wildlife refuge fans?

61.6% of Wildlife refuge fans are female, 38.4% are male, with an average age of 44.3 years.

03

Which brands do Wildlife refuge fans like most?

Wildlife refuge fans show strongest brand affinity for Draught beer (13.97×), Steve Irwin (14.96×), and Kitesurfing (15.19×) over the country average.

04

Where do Wildlife refuge fans live in United States?

Wildlife refuge fans in United States are most concentrated in Texas (reach ~200K), California (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Wildlife refuge fans also like?

Beyond Wildlife refuge itself, the audience over-indexes on Steve Irwin (14.96×), Kitesurfing (15.19×), Sustainable energy (5.16×), and Renewable energy (4.26×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Wildlife refuge audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Wildlife refuge. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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