National park Audience in United States

National park logo

National park has an estimated audience of 28,255,965 people in United States. 53.6% are female, 46.4% are male, average age 39.0. Top regions: California, Texas, Florida. Top brand affinities: Bank of America, Chase (bank), Tree, Yellowstone National Park, Sibling.

The average National park fan in United States is 39.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Bank of America, Chase (bank), Tree, with strongest over-indexing on Bank of America (1.54× the country average). Demographically, the National park audience skews balanced with an average age of 39.0, and over-indexes on personality traits such as Sustainability, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Touchpoint · Subtype: Travel type

Demographics of National park fans

Demographic split for National park audience in United States
MetricValue
Female53.6%
Male46.4%
Average age39.0
Estimated audience size28,255,965

Audience persona

The typical National park fan in United States is balanced, around 39.0 years old, with strong Sustainability tendencies and a notable affinity for Bank of America.

Top regions in United States

Top regions ranked by reach for National park in United States
RegionReachAffinity
California3,502,2421.13×
Texas2,485,6921.02×
Florida1,364,2560.71×
New York1,177,9600.75×
Illinois1,000,9911.06×
Ohio904,3671.04×
Pennsylvania865,0340.91×
Michigan778,0591.05×
Washington736,4581.3×
Virginia718,7141.04×
Colorado675,2171.52×
North Carolina658,5070.77×
Georgia641,7820.74×
Indiana599,3781.16×
Wisconsin581,4851.37×
Arizona574,5211×
Massachusetts564,6221.01×
New Jersey557,4440.78×
Minnesota527,7741.3×
Tennessee524,1340.92×
Utah509,3252.01×
Missouri502,1071.1×
Maryland450,1080.93×
Oregon368,1661.14×
Kentucky319,8120.9×
South Carolina309,2270.73×
Oklahoma270,2800.86×
Nevada263,6620.96×
Iowa242,1251.04×
Alabama237,6300.6×
Louisiana225,4390.62×
Kansas221,2210.99×
Connecticut217,6640.77×
Arkansas215,6660.93×
New Mexico176,7421.25×
Idaho154,4531.09×
Nebraska129,3600.91×
Hawaii111,7500.92×
Montana110,5471.41×
Maine109,7801.08×
Mississippi107,8940.46×
Washington, District of Columbia96,9941.14×
New Hampshire95,4090.86×
West Virginia90,5560.69×
South Dakota81,1551.24×
Wyoming67,6911.62×
North Dakota59,3261.02×
Rhode Island58,4270.65×
Delaware54,5800.7×
Alaska52,0980.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for National park audience
BrandAffinityCategory
Bank of America1.54×Business & Career
Chase (bank)1.72×Business & Career
Tree1.65×Home & Garden
Yellowstone National Park3.31×Travel & Leisure
Sibling1.54×Kids & Family
Alaska1.91×Travel & Leisure
Menards1.56×Home & Garden
Cancer awareness1.55×Health
Montana2.12×Travel & Leisure
Idaho2.23×Travel & Leisure
Ranch1.64×Travel & Leisure
Arizona1.65×Travel & Leisure
Forest1.82×Travel & Leisure
Survival skills1.51×Politics & Society
Perfection1.51×Business & Career
Tractor Supply Company1.91×Shopping
Exhibition game1.63×Games
Memory1.65×Health
United States Senate1.73×Politics & Society
YouTube Music1.59×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by National park audience
TraitClusterScore
SustainabilityBALANCE2.1
TravellingTHRILL1.64
Sports ActivityPOWER1.46
DIY MentalityTHRILL1.36
Luxury OrientationPREMIUM1.3
PatriotismCONSERVATISM1.29

Worldwide distribution

Worldwide audience distribution share by country for National park
CountryShare
United States42.5%
United Kingdom4.8%
Canada4.4%

See National park audiences in other countries

More Travel type audiences in United States

Frequently asked questions

How many fans does National park have in United States?

National park has an estimated audience of 28,255,965 people in United States, concentrated in California and Texas.

What is the gender split and age of National park fans?

53.6% of National park fans are female, 46.4% are male, with an average age of 39.0 years.

Which brands do National park fans like most?

National park fans show strongest brand affinity for Bank of America (1.54×), Chase (bank) (1.72×), and Tree (1.65×) over the country average.

Where do National park fans live in United States?

National park fans in United States are most concentrated in California (reach 3,502,242), Texas (reach 2,485,692), and Florida (reach 1,364,256). These three regions account for the largest share of the active audience.

What other brands do National park fans also like?

Beyond National park itself, the audience over-indexes on Chase (bank) (1.72×), Tree (1.65×), Yellowstone National Park (3.31×), and Sibling (1.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for National park. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.