Rascasse Audience Intelligence

National park Audience in United States

A data profile of the people who buy, follow and care about National park in United States — modelled from more than twelve digital signal sources. National park has an estimated audience of 28,255,965 people in United States.

#10among Travel type in United States#34among Touchpoint in United States#87in Travel & Leisure

The average National park fan in United States is 39.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Bank of America, Tree, Yellowstone National Park, with strongest over-indexing on Bank of America (1.54× the country average).

Demographically, the National park audience skews balanced with an average age of 39.0, and over-indexes on personality traits such as Travelling, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical National park fan in United States is balanced, around 39.0 years old, with strong Travelling tendencies and a notable affinity for Bank of America.

Category: Travel & Leisure · Type: Touchpoint · Subtype: Travel type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the National park profile in United States.

Audience size
28.3M
in United States
Gender
53.6%♀
46.4% male
Age
39.0
average years
Country rank
#1022
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of National park fans

53.6% are female, 46.4% are male, average age 39.0.

Fig. 02

Gender split

53.6%
Female
46.4%
Male
Demographic split for National park audience in United States
MetricValue
Female53.6%
Male46.4%
Average age39.0
Estimated audience size28,255,965
Fig. 03

Age distribution

Ø 39.0
average years
Age distribution of the National park audience in United States
Age bracketShare%
16-1922%
20-2919%
30-3918%
40-4919%
50+22%
Fig. 04

Worldwide distribution

42.5%

of the worldwide National park audience comes from United States.

Worldwide audience distribution share by country for National park
CountryShare
United States42.5%
United Kingdom4.8%
Canada4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the National park audience in United States is strongest.

Fig. 05

Top regions by affinity

National park fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~80K2.02×
02Utah~500K1.93×
03Montana~100K1.62×
04Colorado~600K1.44×
05South Dakota~90K1.40×
06New Mexico~200K1.34×
07Wisconsin~600K1.33×
08Minnesota~500K1.26×
09Washington~700K1.22×
10Idaho~200K1.14×
11Indiana~600K1.11×
12Oregon~400K1.10×
13Missouri~500K1.09×
14Maine~100K1.09×
15Iowa~200K1.07×
16Washington, District of Columbia~90K1.07×
17North Dakota~60K1.06×
18Kansas~200K1.05×
19California~3M1.02×
20Illinois~900K1.00×
21Michigan~700K1.00×
22Nebraska~100K1.00×
23Ohio~900K0.99×
24Alaska~60K0.99×
25Arizona~600K0.98×
26Virginia~700K0.97×
27Arkansas~200K0.97×
28Texas~2.5M0.94×
29Nevada~300K0.94×
30Pennsylvania~900K0.91×
31Massachusetts~500K0.91×
32Kentucky~300K0.90×
33Hawaii~100K0.90×
34Tennessee~500K0.89×
35Maryland~400K0.88×
36Oklahoma~300K0.88×
37New Hampshire~100K0.87×
38West Virginia~100K0.79×
39New Jersey~500K0.76×
40North Carolina~600K0.75×
41South Carolina~300K0.75×
42Georgia~600K0.72×
43Connecticut~200K0.72×
44Delaware~60K0.72×
45New York~1M0.67×
46Florida~1.5M0.66×
47Rhode Island~60K0.64×
48Alabama~300K0.63×
49Louisiana~200K0.60×
50Mississippi~100K0.52×
Fig. 06

Affinity by region

Affinity by region — National park, United States
0.52×1.00×2.02×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the National park audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for National park audience
#·InterestCategoryAffinity×
01Yellowstone National ParkTravel & Leisure3.31×
02IdahoTravel & Leisure2.23×
03MontanaTravel & Leisure2.12×
04AlaskaTravel & Leisure1.91×
05Tractor Supply CompanyShopping1.91×
06ForestTravel & Leisure1.82×
07United States SenatePolitics & Society1.73×
08Dick Van DykeMovies & TV1.69×
09TreeHome & Garden1.65×
10ArizonaTravel & Leisure1.65×
11MemoryHealth1.65×
12RanchTravel & Leisure1.64×
13Exhibition gameGames1.63×
14YouTube MusicInternet & Social Media1.59×
15MenardsHome & Garden1.56×
16Cancer awarenessHealth1.55×
17Bank of AmericaBusiness & Career1.54×
18SiblingKids & Family1.54×
19Survival skillsPolitics & Society1.51×
20PerfectionBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the National park audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by National park audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.38×
Community OrientationOPEN1.32×
Risk AppetiteTHRILL1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by National park audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.89×
MindfulnessBALANCE0.95×
Pet OwnershipJOY0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does National park have in United States?

National park has an estimated audience of 28,255,965 people in United States, concentrated in California and Texas.

02

What is the gender split and age of National park fans?

53.6% of National park fans are female, 46.4% are male, with an average age of 39.0 years.

03

Which brands do National park fans like most?

National park fans show strongest brand affinity for Bank of America (1.54×), Tree (1.65×), and Yellowstone National Park (3.31×) over the country average.

04

Where do National park fans live in United States?

National park fans in United States are most concentrated in California (reach ~3M), Texas (reach ~2.5M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do National park fans also like?

Beyond National park itself, the audience over-indexes on Tree (1.65×), Yellowstone National Park (3.31×), Dick Van Dyke (1.69×), and Sibling (1.54×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel type audiences in United States

See National park audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for National park. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →