Arizona Audience in United States

Arizona logo

Arizona has an estimated audience of 31,138,285 people in United States. 53.2% are female, 46.8% are male, average age 43.5. Top regions: Arizona, California, Texas. Top brand affinities: Israel, Wikia, Jeep Wagoneer, Panama, Home staging.

The average Arizona fan in United States is 43.5 years old, balanced, and lives primarily in Arizona. The audience is concentrated in Arizona, California, Texas. Top brand affinities include Israel, Wikia, Jeep Wagoneer, with strongest over-indexing on Israel (2.15× the country average). Demographically, the Arizona audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Extroversion, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of Arizona fans

Demographic split for Arizona audience in United States
MetricValue
Female53.2%
Male46.8%
Average age43.5
Estimated audience size31,138,285

Audience persona

The typical Arizona fan in United States is balanced, around 43.5 years old, with strong Extroversion tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Arizona in United States
RegionReachAffinity
Arizona4,451,3607×
California4,301,9351.26×
Texas2,586,2760.97×
Florida1,828,2150.87×
New York1,547,1700.89×
Illinois1,036,7181×
Georgia783,5550.82×
Washington773,5341.24×
Pennsylvania760,5330.73×
Ohio716,7740.75×
Michigan699,2930.86×
North Carolina681,9000.73×
New Jersey648,6010.82×
Virginia597,3890.79×
Colorado534,1331.09×
Massachusetts513,4230.84×
Tennessee479,3560.77×
Indiana472,2960.83×
Minnesota455,8961.02×
Nevada444,6601.48×
Maryland411,1660.77×
Wisconsin409,4670.87×
Missouri400,8520.8×
Oregon392,0021.1×
Utah327,8801.18×
South Carolina321,9840.69×
Louisiana284,9570.71×
Alabama283,2650.65×
Oklahoma283,0080.82×
Kentucky279,1650.72×
Connecticut245,5960.79×
New Mexico238,7171.53×
Iowa236,8940.92×
Kansas205,4650.84×
Arkansas185,3680.72×
Mississippi170,3780.66×
Idaho159,0701.02×
Nebraska131,4840.84×
Hawaii131,1840.98×
Montana92,1741.07×
New Hampshire85,7720.7×
Washington, District of Columbia80,3310.86×
Alaska77,5401.16×
West Virginia76,9580.53×
Maine76,8610.69×
South Dakota63,2070.88×
Rhode Island63,0050.64×
North Dakota59,9880.94×
Delaware54,5680.64×
Wyoming43,1070.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Arizona audience
BrandAffinityCategory
Israel2.15×Travel & Leisure
Wikia1.75×Internet & Social Media
Jeep Wagoneer2.94×Cars & Mobility
Panama1.88×Travel & Leisure
Home staging1.96×Home & Garden
Jeep Grand Cherokee (WJ)2.16×Cars & Mobility
Ayrton Senna3.39×Sports
Voter registration1.61×Politics & Society
Holt Renfrew4.13×Shopping
JamBase3.25×Music & Radio
Kodiak, Alaska2.29×Travel & Leisure
Hayward, California2.98×Travel & Leisure
San Pellegrino1.95×Food & Beverages
Insomnia1.53×Health
Takers2.41×Movies & TV
Shiba Inu1.72×Pets & Animals
Gender-neutral language1.65×Politics & Society
Strategic human resource planning1.91×Business & Career
The Cell2.42×Movies & TV
Al Ahly SC1.73×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Arizona audience
TraitClusterScore
ExtroversionTHRILL1.34
PatriotismCONSERVATISM1.23
Sports ActivityPOWER1.12
Community OrientationOPEN1.1
IndividualismJOY1.09
Social Media UsageJOY1.09

Worldwide distribution

Worldwide audience distribution share by country for Arizona
CountryShare
United States73.5%
United Kingdom3.1%
Canada2.7%

See Arizona audiences in other countries

More Region audiences in United States

Frequently asked questions

How many fans does Arizona have in United States?

Arizona has an estimated audience of 31,138,285 people in United States, concentrated in Arizona and California.

What is the gender split and age of Arizona fans?

53.2% of Arizona fans are female, 46.8% are male, with an average age of 43.5 years.

Which brands do Arizona fans like most?

Arizona fans show strongest brand affinity for Israel (2.15×), Wikia (1.75×), and Jeep Wagoneer (2.94×) over the country average.

Where do Arizona fans live in United States?

Arizona fans in United States are most concentrated in Arizona (reach 4,451,360), California (reach 4,301,935), and Texas (reach 2,586,276). These three regions account for the largest share of the active audience.

What other brands do Arizona fans also like?

Beyond Arizona itself, the audience over-indexes on Wikia (1.75×), Jeep Wagoneer (2.94×), Panama (1.88×), and Home staging (1.96×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Arizona. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.