Rascasse Audience Intelligence

Arizona Audience in United States

A data profile of the people who buy, follow and care about Arizona in United States — modelled from more than twelve digital signal sources. Arizona has an estimated audience of 31,138,285 people in United States.

#19among Region in United States#38among POI in United States#70in Travel & Leisure

The average Arizona fan in United States is 43.5 years old, balanced, and lives primarily in Arizona.

The audience is concentrated in Arizona, California, Texas.

Top brand affinities include American Airlines, Anne Hathaway, Reddit, with strongest over-indexing on American Airlines (1.73× the country average).

Demographically, the Arizona audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Arizona fan in United States is balanced, around 43.5 years old, with strong Patriotism tendencies and a notable affinity for American Airlines.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Arizona profile in United States.

Audience size
31.1M
in United States
Gender
53.2%♀
46.8% male
Age
43.5
average years
Country rank
#867
POI in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Arizona fans

53.2% are female, 46.8% are male, average age 43.5.

Fig. 02

Gender split

53.2%
Female
46.8%
Male
Demographic split for Arizona audience in United States
MetricValue
Female53.2%
Male46.8%
Average age43.5
Estimated audience size31,138,285
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the Arizona audience in United States
Age bracketShare%
16-1913%
20-2915%
30-3917%
40-4922%
50+32%
Fig. 04

Worldwide distribution

73.4%

of the worldwide Arizona audience comes from United States.

Worldwide audience distribution share by country for Arizona
CountryShare
United States73.4%
United Kingdom3.0%
Canada2.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Arizona audience in United States is strongest.

Fig. 05

Top regions by affinity

Arizona fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~4M6.65×
02New Mexico~300K1.60×
03Nevada~400K1.42×
04Alaska~80K1.24×
05Washington~700K1.20×
06Utah~300K1.18×
07California~4M1.15×
08Montana~100K1.11×
09Oregon~400K1.07×
10Idaho~200K1.06×
11North Dakota~70K1.04×
12Colorado~500K1.01×
13Minnesota~400K1.00×
14Hawaii~100K1.00×
15South Dakota~70K0.99×
16Wyoming~50K0.98×
17Iowa~200K0.97×
18Texas~2.5M0.95×
19Illinois~1M0.95×
20Nebraska~100K0.91×
21Wisconsin~400K0.90×
22Kansas~200K0.87×
23Michigan~700K0.85×
24Indiana~500K0.84×
25Oklahoma~300K0.84×
26New York~1.5M0.82×
27New Jersey~600K0.82×
28Missouri~400K0.81×
29Connecticut~300K0.81×
30Florida~1.5M0.80×
31Washington, District of Columbia~70K0.80×
32Georgia~800K0.79×
33Massachusetts~500K0.79×
34Arkansas~200K0.79×
35Virginia~600K0.77×
36Tennessee~500K0.77×
37Ohio~700K0.75×
38Maryland~400K0.75×
39Kentucky~300K0.75×
40North Carolina~700K0.74×
41New Hampshire~90K0.73×
42Maine~80K0.73×
43Pennsylvania~800K0.72×
44Louisiana~300K0.71×
45South Carolina~300K0.70×
46Mississippi~200K0.70×
47Delaware~60K0.69×
48Rhode Island~70K0.67×
49Alabama~300K0.66×
50West Virginia~90K0.59×
Fig. 06

Affinity by region

Affinity by region — Arizona, United States
0.59×1.00×6.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Arizona audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Arizona audience
#·InterestCategoryAffinity×
01Anne HathawayMovies & TV3.39×
02Weather forecastingHome & Garden2.47×
03Virtual realityTechnology & Electronics2.25×
04Renewable energyBusiness & Career2.22×
05Solar energyHome & Garden2.13×
06Real propertyHome & Garden2.09×
07FedExBusiness & Career2.07×
08InnovationBusiness & Career1.88×
09Made in USABusiness & Career1.74×
10American AirlinesTravel & Leisure1.73×
11TV game showsMovies & TV1.68×
12CBS SportsMovies & TV1.67×
13Creative CommonsTechnology & Electronics1.66×
14LodgingTravel & Leisure1.64×
15Vehicle insuranceCars & Mobility1.64×
16GeneticsKids & Family1.63×
17RedditInternet & Social Media1.59×
18DentistryBusiness & Career1.56×
19SubwayFood & Beverages1.55×
20Mortgage loansBusiness & Career1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Arizona audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Arizona audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.71×
IndividualismJOY1.35×
Community OrientationOPEN1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Arizona audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.79×
Design AffinityPREMIUM0.89×
Healthy LifestyleBALANCE0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Arizona have in United States?

Arizona has an estimated audience of 31,138,285 people in United States, concentrated in Arizona and California.

02

What is the gender split and age of Arizona fans?

53.2% of Arizona fans are female, 46.8% are male, with an average age of 43.5 years.

03

Which brands do Arizona fans like most?

Arizona fans show strongest brand affinity for American Airlines (1.73×), Anne Hathaway (3.39×), and Reddit (1.59×) over the country average.

04

Where do Arizona fans live in United States?

Arizona fans in United States are most concentrated in Arizona (reach ~4M), California (reach ~4M), and Texas (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Arizona fans also like?

Beyond Arizona itself, the audience over-indexes on Anne Hathaway (3.39×), Reddit (1.59×), Real property (2.09×), and FedEx (2.07×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in United States

See Arizona audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Arizona. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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