Arizona Audience in Germany
Arizona has an estimated audience of 413,765 people in Germany. 51.7% are female, 48.3% are male, average age 37.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Hennef (Sieg), Israel, Unique Gifts, Corona (band), Haberler.
The average Arizona fan in Germany is 37.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Hennef (Sieg), Israel, Unique Gifts, with strongest over-indexing on Hennef (Sieg) (14.91× the country average). Demographically, the Arizona audience skews balanced with an average age of 37.5, and over-indexes on personality traits such as Travelling, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Arizona fans
| Metric | Value |
|---|---|
| Female | 51.7% |
| Male | 48.3% |
| Average age | 37.5 |
| Estimated audience size | 413,765 |
Audience persona
The typical Arizona fan in Germany is balanced, around 37.5 years old, with strong Travelling tendencies and a notable affinity for Hennef (Sieg).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 93,480 | 1.03× |
| Bayern | 79,468 | 1.19× |
| Baden-Württemberg | 62,505 | 1.11× |
| Niedersachsen | 39,072 | 0.97× |
| Hessen | 38,686 | 1.23× |
| Rheinland-Pfalz | 20,962 | 1.01× |
| Berlin | 18,900 | 1.02× |
| Sachsen | 18,616 | 0.92× |
| Schleswig-Holstein | 14,325 | 0.96× |
| Hamburg | 12,301 | 1.32× |
| Brandenburg | 10,481 | 0.82× |
| Thüringen | 9,039 | 0.86× |
| Sachsen-Anhalt | 7,868 | 0.73× |
| Mecklenburg-Vorpommern | 6,304 | 0.8× |
| Saarland | 4,825 | 0.95× |
| Bremen | 3,824 | 1.08× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hennef (Sieg) | 14.91× | Travel & Leisure |
| Israel | 2.69× | Travel & Leisure |
| Unique Gifts | 1.83× | Shopping |
| Corona (band) | 2.85× | Music & Radio |
| Haberler | 1.52× | News |
| Esra Erol | 5.82× | Movies & TV |
| Birthday Gifts | 1.72× | Kids & Family |
| Christmas Gift | 1.69× | Kids & Family |
| Kodi (software) | 2.71× | Technology & Electronics |
| Nurse education | 1.93× | Kids & Family |
| Este, Veneto | 1.92× | Travel & Leisure |
| Škoda Kodiaq | 1.54× | Cars & Mobility |
| Gudrun Sjödén | 2.31× | Fashion & Accessoires |
| Howth | 5.29× | Travel & Leisure |
| KLIX (AM) | 1.59× | Music & Radio |
| JDSU | 2.04× | Business & Career |
| Nationality | 1.8× | Politics & Society |
| Information sensitivity | 3.23× | Technology & Electronics |
| Zagreb | 2.4× | Travel & Leisure |
| Faun (band) | 2.63× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.71 |
| Pet Ownership | JOY | 1.7 |
| Extroversion | THRILL | 1.68 |
| Tradition | CONSERVATISM | 1.57 |
| Design Affinity | PREMIUM | 1.52 |
| Sustainability | BALANCE | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 73.5% |
| United Kingdom | 3.1% |
| Canada | 2.7% |
See Arizona audiences in other countries
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
Frequently asked questions
How many fans does Arizona have in Germany?
Arizona has an estimated audience of 413,765 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Arizona fans?
51.7% of Arizona fans are female, 48.3% are male, with an average age of 37.5 years.
Which brands do Arizona fans like most?
Arizona fans show strongest brand affinity for Hennef (Sieg) (14.91×), Israel (2.69×), and Unique Gifts (1.83×) over the country average.
Where do Arizona fans live in Germany?
Arizona fans in Germany are most concentrated in Nordrhein-Westfalen (reach 93,480), Bayern (reach 79,468), and Baden-Württemberg (reach 62,505). These three regions account for the largest share of the active audience.
What other brands do Arizona fans also like?
Beyond Arizona itself, the audience over-indexes on Israel (2.69×), Unique Gifts (1.83×), Corona (band) (2.85×), and Haberler (1.52×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Arizona. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.