Arizona Audience in Germany
Arizona has an estimated audience of 413,765 people in Germany. 51.7% are female, 48.3% are male, average age 37.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Satire, Western Union, Tagesschau, German television comedy, Allgäu.
The average Arizona fan in Germany is 37.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Satire, Western Union, Tagesschau, with strongest over-indexing on Satire (8.81× the country average). Demographically, the Arizona audience skews balanced with an average age of 37.5, and over-indexes on personality traits such as Travelling, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Arizona fans
| Metric | Value |
|---|---|
| Female | 51.7% |
| Male | 48.3% |
| Average age | 37.5 |
| Estimated audience size | 413,765 |
Audience persona
The typical Arizona fan in Germany is balanced, around 37.5 years old, with strong Travelling tendencies and a notable affinity for Satire.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 93,480 | 1.03× |
| Bayern | 79,468 | 1.19× |
| Baden-Württemberg | 62,505 | 1.11× |
| Niedersachsen | 39,072 | 0.97× |
| Hessen | 38,686 | 1.23× |
| Rheinland-Pfalz | 20,962 | 1.01× |
| Berlin | 18,900 | 1.02× |
| Sachsen | 18,616 | 0.92× |
| Schleswig-Holstein | 14,325 | 0.96× |
| Hamburg | 12,301 | 1.32× |
| Brandenburg | 10,481 | 0.82× |
| Thüringen | 9,039 | 0.86× |
| Sachsen-Anhalt | 7,868 | 0.73× |
| Mecklenburg-Vorpommern | 6,304 | 0.8× |
| Saarland | 4,825 | 0.95× |
| Bremen | 3,824 | 1.08× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Satire | 8.81× | Literature |
| Western Union | 6.13× | Business & Career |
| Tagesschau | 2.74× | Movies & TV |
| German television comedy | 7.72× | Movies & TV |
| Allgäu | 7.44× | Travel & Leisure |
| Hydro Flask | 30.55× | Home & Garden |
| Donatella Versace | 19.1× | Fashion & Accessoires |
| Country rap | 6.37× | Music & Radio |
| Brewing | 5.57× | Food & Beverages |
| Salewa | 14.91× | Fashion & Accessoires |
| Real property | 4.89× | Home & Garden |
| Vectorworks | 29.38× | Technology & Electronics |
| Felix Baumgartner | 4.69× | Sports |
| Jimmy Kimmel | 9.81× | Movies & TV |
| VSCO | 22.68× | Technology & Electronics |
| Grand Canyon National Park | 24.06× | Travel & Leisure |
| Harry Potter | 1.63× | Movies & TV |
| Gold mining | 8.54× | Business & Career |
| Spiegel Online | 1.92× | News |
| Brittany Snow | 9.17× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.71 |
| Pet Ownership | JOY | 1.7 |
| Extroversion | THRILL | 1.68 |
| Tradition | CONSERVATISM | 1.57 |
| Design Affinity | PREMIUM | 1.52 |
| Sustainability | BALANCE | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 73.5% |
| United Kingdom | 3.1% |
| Canada | 2.7% |
See Arizona audiences in other countries
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
Frequently asked questions
How many fans does Arizona have in Germany?
Arizona has an estimated audience of 413,765 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Arizona fans?
51.7% of Arizona fans are female, 48.3% are male, with an average age of 37.5 years.
Which brands do Arizona fans like most?
Arizona fans show strongest brand affinity for Satire (8.81×), Western Union (6.13×), and Tagesschau (2.74×) over the country average.
Where do Arizona fans live in Germany?
Arizona fans in Germany are most concentrated in Nordrhein-Westfalen (reach 93,480), Bayern (reach 79,468), and Baden-Württemberg (reach 62,505). These three regions account for the largest share of the active audience.
What other brands do Arizona fans also like?
Beyond Arizona itself, the audience over-indexes on Western Union (6.13×), Tagesschau (2.74×), German television comedy (7.72×), and Allgäu (7.44×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Arizona. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.