Rascasse Audience Intelligence

Arizona Audience in Germany

A data profile of the people who buy, follow and care about Arizona in Germany — modelled from more than twelve digital signal sources. Arizona has an estimated audience of 413,765 people in Germany.

#131among Region in Germany#1216among POI in Germany#1079in Travel & Leisure

The average Arizona fan in Germany is 37.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tagesschau, Hydro Flask, Smule, with strongest over-indexing on Tagesschau (3.14× the country average).

Demographically, the Arizona audience skews balanced with an average age of 37.5, and over-indexes on personality traits such as Community Orientation, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Arizona fan in Germany is balanced, around 37.5 years old, with strong Community Orientation tendencies and a notable affinity for Tagesschau.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Arizona profile in Germany.

Audience size
414K
in Germany
Gender
51.7%♀
48.3% male
Age
37.5
average years
Country rank
#13632
POI in Germany
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Arizona fans

51.7% are female, 48.3% are male, average age 37.5.

Fig. 02

Gender split

51.7%
Female
48.3%
Male
Demographic split for Arizona audience in Germany
MetricValue
Female51.7%
Male48.3%
Average age37.5
Estimated audience size413,765
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Arizona audience in Germany
Age bracketShare%
16-1923%
20-2922%
30-3919%
40-4919%
50+17%
Fig. 04

Worldwide distribution

1.0%

of the worldwide Arizona audience comes from Germany.

Worldwide audience distribution share by country for Arizona
CountryShare
United States73.4%
United Kingdom3.0%
Canada2.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Arizona audience in Germany is strongest.

Fig. 05

Top regions by affinity

Arizona fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~10K1.34×
02Hessen~40K1.17×
03Bayern~80K1.15×
04Bremen~4K1.10×
05Baden-Württemberg~60K1.08×
06Nordrhein-Westfalen~90K1.00×
07Rheinland-Pfalz~20K1.00×
08Schleswig-Holstein~10K0.98×
09Niedersachsen~40K0.97×
10Berlin~20K0.97×
11Saarland~5K0.97×
12Sachsen~20K0.94×
13Thüringen~9K0.88×
14Brandenburg~10K0.87×
15Mecklenburg-Vorpommern~7K0.83×
16Sachsen-Anhalt~9K0.79×
Fig. 06

Affinity by region

Affinity by region — Arizona, Germany
0.79×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Arizona audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Arizona audience
#·InterestCategoryAffinity×
01SmuleMusic & Radio36.98×
02Hydro FlaskHome & Garden35.30×
03VSCOTechnology & Electronics23.77×
04VectorworksTechnology & Electronics23.39×
05Grand Canyon National ParkTravel & Leisure16.05×
06SalewaFashion & Accessoires14.91×
07Brittany SnowMovies & TV10.63×
08Jimmy KimmelMovies & TV7.66×
09Adventure parkKids & Family5.13×
10CNNMovies & TV5.12×
11Mel GibsonMovies & TV4.51×
12Sahra WagenknechtPolitics & Society4.09×
13Crime fictionLiterature3.45×
14TagesschauMovies & TV3.14×
15Millie Bobby BrownMovies & TV2.85×
16CanadaTravel & Leisure2.70×
17FocusNews2.56×
18Ski resortTravel & Leisure2.40×
19SupermanMovies & TV2.13×
20Müller (company)Food & Beverages1.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Arizona audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Arizona audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.84×
TravellingTHRILL1.66×
Risk AppetiteTHRILL1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Arizona audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.83×
Family OrientationCONSERVATISM0.88×
IndividualismJOY0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Arizona have in Germany?

Arizona has an estimated audience of 413,765 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Arizona fans?

51.7% of Arizona fans are female, 48.3% are male, with an average age of 37.5 years.

03

Which brands do Arizona fans like most?

Arizona fans show strongest brand affinity for Tagesschau (3.14×), Hydro Flask (35.3×), and Smule (36.98×) over the country average.

04

Where do Arizona fans live in Germany?

Arizona fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~80K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Arizona fans also like?

Beyond Arizona itself, the audience over-indexes on Hydro Flask (35.3×), Smule (36.98×), Salewa (14.91×), and VSCO (23.77×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in Germany

See Arizona audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Arizona. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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