Rascasse Audience Intelligence

CNN Audience in Germany

A data profile of the people who buy, follow and care about CNN in Germany — modelled from more than twelve digital signal sources. CNN has an estimated audience of 1,975,029 people in Germany.

#25among TV Channel in Germany#289in Movies & TV

The average CNN fan in Germany is 35.9 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Bill Clinton, Abraham Lincoln, Mitch McConnell, with strongest over-indexing on Bill Clinton (16.94× the country average).

Demographically, the CNN audience skews more male with an average age of 35.9, and over-indexes on personality traits such as Early Adopter Mentality, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical CNN fan in Germany is more male, around 35.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Bill Clinton.

Category: Movies & TV · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the CNN profile in Germany.

Audience size
2M
in Germany
Gender
41.0%♀
59.0% male
Age
35.9
average years
Country rank
#3404
TV Channel in Germany
Fig. 01

Search interest · 12-month trend

-25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of CNN

41.0% are female, 59.0% are male, average age 35.9.

Fig. 02

Gender split

41.0%
Female
59.0%
Male
Demographic split for CNN audience in Germany
MetricValue
Female41.0%
Male59.0%
Average age35.9
Estimated audience size1,975,029
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the CNN audience in Germany
Age bracketShare%
16-1926%
20-2923%
30-3920%
40-4918%
50+13%
Fig. 04

Worldwide distribution

1.3%

of the worldwide CNN audience comes from Germany.

Worldwide audience distribution share by country for CNN
CountryShare
United States50.6%
Canada6.7%
China3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the CNN audience in Germany is strongest.

Fig. 05

Top regions by affinity

CNN fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~200K1.86×
02Hessen~200K1.60×
03Bayern~400K1.37×
04Hamburg~60K1.35×
05Bremen~20K1.30×
06Rheinland-Pfalz~100K1.27×
07Baden-Württemberg~300K1.15×
08Nordrhein-Westfalen~400K0.97×
09Schleswig-Holstein~70K0.93×
10Niedersachsen~200K0.79×
11Brandenburg~50K0.72×
12Saarland~20K0.69×
13Sachsen~60K0.62×
14Mecklenburg-Vorpommern~20K0.51×
15Thüringen~20K0.47×
16Sachsen-Anhalt~20K0.45×
Fig. 06

Affinity by region

Affinity by region — CNN, Germany
0.45×1.00×1.86×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the CNN audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for CNN audience
#·InterestCategoryAffinity×
01Don LemonMovies & TV40.44×
02Mitch McConnellPolitics & Society22.74×
03Abraham LincolnPolitics & Society20.00×
04Ronald ReaganPolitics & Society19.50×
05Nancy PelosiPolitics & Society19.20×
06Thomas JeffersonPolitics & Society18.32×
07Great DepressionPolitics & Society18.28×
08Bill ClintonPolitics & Society16.94×
09George W. BushPolitics & Society15.47×
10CNN TürkMovies & TV13.13×
11John F. KennedyPolitics & Society11.84×
12Learning to readKids & Family5.33×
13WikipediaInternet & Social Media3.31×
14Online newspaperNews2.55×
15GmailInternet & Social Media2.38×
16Current eventsArts & Culture1.76×
17Online shoppingShopping1.72×
18ShoppingShopping1.68×
19Food and drinkFood & Beverages1.55×
20Business and industryBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the CNN audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by CNN audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.93×
Community OrientationOPEN1.90×
PatriotismCONSERVATISM1.80×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by CNN audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.79×
DIY MentalityTHRILL0.97×
Price SensitivityPREMIUM0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does CNN have in Germany?

CNN has an estimated audience of 1,975,029 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of CNN fans?

41.0% of CNN fans are female, 59.0% are male, with an average age of 35.9 years.

03

Which brands do CNN fans like most?

CNN fans show strongest brand affinity for Bill Clinton (16.94×), Abraham Lincoln (20×), and Mitch McConnell (22.74×) over the country average.

04

Where do CNN fans live in Germany?

CNN fans in Germany are most concentrated in Bayern (reach ~400K), Nordrhein-Westfalen (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do CNN fans also like?

Beyond CNN itself, the audience over-indexes on Abraham Lincoln (20×), Mitch McConnell (22.74×), John F. Kennedy (11.84×), and Ronald Reagan (19.5×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in Germany

See CNN audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for CNN. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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