CNN Audience in Germany

CNN has an estimated audience of 2,038,861 people in Germany. 41.0% are female, 59.0% are male, average age 35.9. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Bill Clinton, Abraham Lincoln, John F. Kennedy, Ronald Reagan, Wikipedia.
The average CNN fan in Germany is 35.9 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Bill Clinton, Abraham Lincoln, John F. Kennedy, with strongest over-indexing on Bill Clinton (16.94× the country average). Demographically, the CNN audience skews more male with an average age of 35.9, and over-indexes on personality traits such as Early Adopter Mentality, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel
Demographics of CNN fans
| Metric | Value |
|---|---|
| Female | 41.0% |
| Male | 59.0% |
| Average age | 35.9 |
| Estimated audience size | 2,038,861 |
Audience persona
The typical CNN fan in Germany is more male, around 35.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Bill Clinton.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 457,098 | 1.39× |
| Nordrhein-Westfalen | 443,174 | 0.99× |
| Baden-Württemberg | 323,002 | 1.16× |
| Hessen | 257,541 | 1.66× |
| Berlin | 181,755 | 1.99× |
| Niedersachsen | 152,635 | 0.77× |
| Rheinland-Pfalz | 128,486 | 1.26× |
| Schleswig-Holstein | 67,425 | 0.92× |
| Hamburg | 61,934 | 1.34× |
| Sachsen | 61,696 | 0.62× |
| Brandenburg | 44,461 | 0.7× |
| Thüringen | 23,001 | 0.44× |
| Sachsen-Anhalt | 22,188 | 0.42× |
| Bremen | 21,838 | 1.25× |
| Mecklenburg-Vorpommern | 17,487 | 0.45× |
| Saarland | 15,551 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bill Clinton | 16.94× | Politics & Society |
| Abraham Lincoln | 20× | Politics & Society |
| John F. Kennedy | 11.84× | Politics & Society |
| Ronald Reagan | 19.5× | Politics & Society |
| Wikipedia | 3.31× | Internet & Social Media |
| Natural World | 2.89× | Fashion & Accessoires |
| Shopping | 1.68× | Shopping |
| Food and drink | 1.55× | Food & Beverages |
| George W. Bush | 15.47× | Politics & Society |
| Business and industry | 1.51× | Business & Career |
| Online shopping | 1.72× | Shopping |
| Don Lemon | 40.44× | Movies & TV |
| Great Depression | 18.28× | Politics & Society |
| Gmail | 2.38× | Internet & Social Media |
| Current events | 1.76× | Arts & Culture |
| Learning to read | 5.33× | Kids & Family |
| CNN Türk | 13.13× | Movies & TV |
| Online newspaper | 2.55× | News |
| Thomas Jefferson | 18.32× | Politics & Society |
| Mount Ida (Turkey) | 5.32× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.8 |
| Indulgence | JOY | 1.39 |
| Career Orientation | POWER | 1.35 |
| Need for Security | CONSERVATISM | 1.25 |
| Quality Awareness | PREMIUM | 1.25 |
| Convenience Orientation | PREMIUM | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 51.8% |
| Canada | 6.7% |
| China | 3.1% |
See CNN audiences in other countries
More Movies & TV audiences in Germany
- ZDF (11,817,984)
- Sport1 (Netherlands) (11,468,333)
- Netflix (9,224,186)
- RTL Television (8,157,870)
- QVC (7,551,798)
Frequently asked questions
How many fans does CNN have in Germany?
CNN has an estimated audience of 2,038,861 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of CNN fans?
41.0% of CNN fans are female, 59.0% are male, with an average age of 35.9 years.
Which brands do CNN fans like most?
CNN fans show strongest brand affinity for Bill Clinton (16.94×), Abraham Lincoln (20×), and John F. Kennedy (11.84×) over the country average.
Where do CNN fans live in Germany?
CNN fans in Germany are most concentrated in Bayern (reach 457,098), Nordrhein-Westfalen (reach 443,174), and Baden-Württemberg (reach 323,002). These three regions account for the largest share of the active audience.
What other brands do CNN fans also like?
Beyond CNN itself, the audience over-indexes on Abraham Lincoln (20×), John F. Kennedy (11.84×), Ronald Reagan (19.5×), and Wikipedia (3.31×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for CNN. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.