CNN Audience in Germany

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CNN has an estimated audience of 2,038,861 people in Germany. 41.0% are female, 59.0% are male, average age 35.9. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Bill Clinton, Abraham Lincoln, John F. Kennedy, Ronald Reagan, Wikipedia.

The average CNN fan in Germany is 35.9 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Bill Clinton, Abraham Lincoln, John F. Kennedy, with strongest over-indexing on Bill Clinton (16.94× the country average). Demographically, the CNN audience skews more male with an average age of 35.9, and over-indexes on personality traits such as Early Adopter Mentality, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel

Demographics of CNN fans

Demographic split for CNN audience in Germany
MetricValue
Female41.0%
Male59.0%
Average age35.9
Estimated audience size2,038,861

Audience persona

The typical CNN fan in Germany is more male, around 35.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Bill Clinton.

Top regions in Germany

Top regions ranked by reach for CNN in Germany
RegionReachAffinity
Bayern457,0981.39×
Nordrhein-Westfalen443,1740.99×
Baden-Württemberg323,0021.16×
Hessen257,5411.66×
Berlin181,7551.99×
Niedersachsen152,6350.77×
Rheinland-Pfalz128,4861.26×
Schleswig-Holstein67,4250.92×
Hamburg61,9341.34×
Sachsen61,6960.62×
Brandenburg44,4610.7×
Thüringen23,0010.44×
Sachsen-Anhalt22,1880.42×
Bremen21,8381.25×
Mecklenburg-Vorpommern17,4870.45×
Saarland15,5510.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for CNN audience
BrandAffinityCategory
Bill Clinton16.94×Politics & Society
Abraham Lincoln20×Politics & Society
John F. Kennedy11.84×Politics & Society
Ronald Reagan19.5×Politics & Society
Wikipedia3.31×Internet & Social Media
Natural World2.89×Fashion & Accessoires
Shopping1.68×Shopping
Food and drink1.55×Food & Beverages
George W. Bush15.47×Politics & Society
Business and industry1.51×Business & Career
Online shopping1.72×Shopping
Don Lemon40.44×Movies & TV
Great Depression18.28×Politics & Society
Gmail2.38×Internet & Social Media
Current events1.76×Arts & Culture
Learning to read5.33×Kids & Family
CNN Türk13.13×Movies & TV
Online newspaper2.55×News
Thomas Jefferson18.32×Politics & Society
Mount Ida (Turkey)5.32×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by CNN audience
TraitClusterScore
Early Adopter MentalityPOWER1.8
IndulgenceJOY1.39
Career OrientationPOWER1.35
Need for SecurityCONSERVATISM1.25
Quality AwarenessPREMIUM1.25
Convenience OrientationPREMIUM1.25

Worldwide distribution

Worldwide audience distribution share by country for CNN
CountryShare
United States51.8%
Canada6.7%
China3.1%

See CNN audiences in other countries

More Movies & TV audiences in Germany

Frequently asked questions

How many fans does CNN have in Germany?

CNN has an estimated audience of 2,038,861 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

What is the gender split and age of CNN fans?

41.0% of CNN fans are female, 59.0% are male, with an average age of 35.9 years.

Which brands do CNN fans like most?

CNN fans show strongest brand affinity for Bill Clinton (16.94×), Abraham Lincoln (20×), and John F. Kennedy (11.84×) over the country average.

Where do CNN fans live in Germany?

CNN fans in Germany are most concentrated in Bayern (reach 457,098), Nordrhein-Westfalen (reach 443,174), and Baden-Württemberg (reach 323,002). These three regions account for the largest share of the active audience.

What other brands do CNN fans also like?

Beyond CNN itself, the audience over-indexes on Abraham Lincoln (20×), John F. Kennedy (11.84×), Ronald Reagan (19.5×), and Wikipedia (3.31×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for CNN. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.