Gmail Audience in Germany
Gmail has an estimated audience of 11,695,942 people in Germany. 44.9% are female, 55.1% are male, average age 35.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gil Ofarim, Mülheim, Machine Gun Preacher, Elīna Garanča, Unique Gifts.
The average Gmail fan in Germany is 35.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gil Ofarim, Mülheim, Machine Gun Preacher, with strongest over-indexing on Gil Ofarim (2.05× the country average). Demographically, the Gmail audience skews more male with an average age of 35.6, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine
Demographics of Gmail fans
| Metric | Value |
|---|---|
| Female | 44.9% |
| Male | 55.1% |
| Average age | 35.6 |
| Estimated audience size | 11,695,942 |
Audience persona
The typical Gmail fan in Germany is more male, around 35.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,507,012 | 0.98× |
| Bayern | 2,032,211 | 1.08× |
| Baden-Württemberg | 1,698,807 | 1.06× |
| Hessen | 1,342,954 | 1.51× |
| Niedersachsen | 950,703 | 0.84× |
| Berlin | 915,079 | 1.75× |
| Rheinland-Pfalz | 553,122 | 0.94× |
| Sachsen | 519,898 | 0.91× |
| Schleswig-Holstein | 376,532 | 0.9× |
| Brandenburg | 311,138 | 0.86× |
| Hamburg | 286,728 | 1.08× |
| Thüringen | 224,467 | 0.75× |
| Sachsen-Anhalt | 220,269 | 0.73× |
| Mecklenburg-Vorpommern | 150,949 | 0.68× |
| Saarland | 128,052 | 0.89× |
| Bremen | 104,471 | 1.04× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 2.05× | Music & Radio |
| Mülheim | 5× | Travel & Leisure |
| Machine Gun Preacher | 20× | Movies & TV |
| Elīna Garanča | 8.87× | Music & Radio |
| Unique Gifts | 1.61× | Shopping |
| Business English | 3.1× | Business & Career |
| Pillow | 1.65× | Home & Garden |
| Atkins diet | 6.45× | Health |
| Stradivarius | 1.56× | Shopping |
| Israel | 1.77× | Travel & Leisure |
| Irish Ferries | 7.87× | Cars & Mobility |
| YouGov | 5.14× | Business & Career |
| Headhunters (film) | 3.22× | Movies & TV |
| Hypertext | 1.92× | Technology & Electronics |
| KLIX (AM) | 1.61× | Music & Radio |
| Fatteh | 6.39× | Food & Beverages |
| Cross-country equestrianism | 4.72× | Sports |
| Loincloth | 1.68× | Fashion & Accessoires |
| Standing rib roast | 4.28× | Food & Beverages |
| Necktie | 2.81× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.72 |
| Career Orientation | POWER | 1.73 |
| Social Media Usage | JOY | 1.51 |
| Design Affinity | PREMIUM | 1.5 |
| Pet Ownership | JOY | 1.45 |
| Urban Lifestyle | OPEN | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 19.8% |
| United States | 5.1% |
| Belgium | 2.8% |
See Gmail audiences in other countries
More Internet & Social Media audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does Gmail have in Germany?
Gmail has an estimated audience of 11,695,942 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Gmail fans?
44.9% of Gmail fans are female, 55.1% are male, with an average age of 35.6 years.
Which brands do Gmail fans like most?
Gmail fans show strongest brand affinity for Gil Ofarim (2.05×), Mülheim (5×), and Machine Gun Preacher (20×) over the country average.
Where do Gmail fans live in Germany?
Gmail fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,507,012), Bayern (reach 2,032,211), and Baden-Württemberg (reach 1,698,807). These three regions account for the largest share of the active audience.
What other brands do Gmail fans also like?
Beyond Gmail itself, the audience over-indexes on Mülheim (5×), Machine Gun Preacher (20×), Elīna Garanča (8.87×), and Unique Gifts (1.61×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Gmail. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.