Rascasse Audience Intelligence

Gmail Audience in Germany

A data profile of the people who buy, follow and care about Gmail in Germany — modelled from more than twelve digital signal sources. Gmail has an estimated audience of 11,695,942 people in Germany.

#16among Website / Newspaper / Magazine in Germany#14in Internet & Social Media

The average Gmail fan in Germany is 35.6 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include TikTok, GitHub, Google Trends, with strongest over-indexing on TikTok (10.17× the country average).

Demographically, the Gmail audience skews more male with an average age of 35.6, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Gmail fan in Germany is more male, around 35.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for TikTok.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gmail profile in Germany.

Audience size
11.7M
in Germany
Gender
44.9%♀
55.1% male
Age
35.6
average years
Country rank
#231
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Gmail

44.9% are female, 55.1% are male, average age 35.6.

Fig. 02

Gender split

44.9%
Female
55.1%
Male
Demographic split for Gmail audience in Germany
MetricValue
Female44.9%
Male55.1%
Average age35.6
Estimated audience size11,695,942
Fig. 03

Age distribution

Ø 35.6
average years
Age distribution of the Gmail audience in Germany
Age bracketShare%
16-1927%
20-2923%
30-3921%
40-4918%
50+12%
Fig. 04

Worldwide distribution

1.0%

of the worldwide Gmail audience comes from Germany.

Worldwide audience distribution share by country for Gmail
CountryShare
China19.5%
United States5.1%
Belgium2.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gmail audience in Germany is strongest.

Fig. 05

Top regions by affinity

Gmail fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~900K1.66×
02Hessen~1.5M1.46×
03Hamburg~300K1.08×
04Bayern~2M1.07×
05Bremen~100K1.07×
06Baden-Württemberg~1.5M1.05×
07Nordrhein-Westfalen~2.5M0.98×
08Rheinland-Pfalz~600K0.94×
09Saarland~100K0.93×
10Sachsen~500K0.92×
11Schleswig-Holstein~400K0.89×
12Brandenburg~300K0.88×
13Niedersachsen~1M0.85×
14Thüringen~200K0.80×
15Sachsen-Anhalt~200K0.75×
16Mecklenburg-Vorpommern~200K0.69×
Fig. 06

Affinity by region

Affinity by region — Gmail, Germany
0.69×1.00×1.66×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gmail audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gmail audience
#·InterestCategoryAffinity×
01Crédit AgricoleBusiness & Career65.17×
02Sarah PaulsonMovies & TV20.00×
03Brenda SongFashion & Accessoires20.00×
04YouTube RedMovies & TV20.00×
05Internet caféInternet & Social Media20.00×
06BitdefenderTechnology & Electronics19.99×
07Firefly (airline)Travel & Leisure18.95×
08Google TrendsInternet & Social Media16.15×
09ViberInternet & Social Media14.09×
10JIRATechnology & Electronics13.60×
11GitHubInternet & Social Media13.29×
12TikTokInternet & Social Media10.17×
13Web serverTechnology & Electronics7.63×
14MoodleTechnology & Electronics4.81×
15CrowdfundingBusiness & Career4.48×
16Google DriveTechnology & Electronics4.37×
17Google MapsInternet & Social Media2.88×
18Cloud computingTechnology & Electronics2.84×
19InnovationBusiness & Career2.67×
20RedditInternet & Social Media2.49×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gmail audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gmail audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER3.50×
Career OrientationPOWER2.06×
Social Media UsageJOY1.77×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gmail audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.77×
Sports ActivityPOWER0.86×
Healthy LifestyleBALANCE0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Gmail have in Germany?

Gmail has an estimated audience of 11,695,942 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Gmail fans?

44.9% of Gmail fans are female, 55.1% are male, with an average age of 35.6 years.

03

Which brands do Gmail fans like most?

Gmail fans show strongest brand affinity for TikTok (10.17×), GitHub (13.29×), and Google Trends (16.15×) over the country average.

04

Where do Gmail fans live in Germany?

Gmail fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~2.5M), Bayern (reach ~2M), and Baden-Württemberg (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Gmail fans also like?

Beyond Gmail itself, the audience over-indexes on GitHub (13.29×), Google Trends (16.15×), Bitdefender (19.99×), and Firefly (airline) (18.95×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Internet & Social Media audiences in Germany

See Gmail audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Gmail. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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