Gmail Audience in Mexico
Gmail has an estimated audience of 4,917,290 people in Mexico. 42.8% are female, 57.2% are male, average age 30.4. Top regions: State of Mexico, Distrito Federal, Jalisco. Top brand affinities: Google Drive, Banana, Catholic Church, MSN, Travel agency.
The average Gmail fan in Mexico is 30.4 years old, more male, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Distrito Federal, Jalisco. Top brand affinities include Google Drive, Banana, Catholic Church, with strongest over-indexing on Google Drive (21.89× the country average). Demographically, the Gmail audience skews more male with an average age of 30.4, and over-indexes on personality traits such as Family Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 25 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine
Demographics of Gmail fans
| Metric | Value |
|---|---|
| Female | 42.8% |
| Male | 57.2% |
| Average age | 30.4 |
| Estimated audience size | 4,917,290 |
Audience persona
The typical Gmail fan in Mexico is more male, around 30.4 years old, with strong Family Orientation tendencies and a notable affinity for Google Drive.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 1,031,235 | 1.53× |
| Distrito Federal | 768,540 | 1.19× |
| Jalisco | 437,011 | 1.2× |
| Nuevo Leon | 308,127 | 1.04× |
| Baja California | 284,155 | 1.39× |
| Puebla | 281,513 | 1.08× |
| Guanajuato | 278,447 | 1.2× |
| Veracruz (state) | 261,439 | 0.9× |
| Michoacan de Ocampo | 167,433 | 0.98× |
| Chihuahua | 167,401 | 0.98× |
| Hidalgo | 132,282 | 1.11× |
| Coahuila de Zaragoza | 129,705 | 0.88× |
| Chiapas | 128,550 | 0.87× |
| Sinaloa | 114,941 | 0.88× |
| Yucatan | 99,518 | 0.97× |
| Guerrero | 90,902 | 0.73× |
| Morelos | 90,209 | 1.06× |
| Durango | 56,081 | 0.82× |
| Aguascalientes | 54,264 | 0.87× |
| Zacatecas | 47,201 | 0.76× |
| Tlaxcala | 44,737 | 0.79× |
| Nayarit | 44,335 | 0.93× |
| Baja California Sur | 36,759 | 0.94× |
| Colima | 33,635 | 1.07× |
| Campeche | 30,630 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Drive | 21.89× | Technology & Electronics |
| Banana | 3.31× | Food & Beverages |
| Catholic Church | 2.87× | Politics & Society |
| MSN | 3.05× | News |
| Travel agency | 3.39× | Travel & Leisure |
| Pedro Pascal | 3.23× | Movies & TV |
| Zoom lens | 5.73× | Technology & Electronics |
| Freeware | 3.49× | Technology & Electronics |
| El País | 3.34× | News |
| Sarcasm | 2.92× | Politics & Society |
| Dentistry | 3.3× | Business & Career |
| Wattpad | 3.21× | Internet & Social Media |
| 2.16× | Internet & Social Media | |
| Game consoles | 2.04× | Technology & Electronics |
| Stone Island | 20× | Fashion & Accessoires |
| Breastfeeding | 3.54× | Kids & Family |
| Avocado | 3.71× | Food & Beverages |
| Multi-level marketing | 4.07× | Business & Career |
| Relaxation technique | 4.55× | Health |
| Sexology | 3.07× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.65 |
| Risk Appetite | THRILL | 1.54 |
| Travelling | THRILL | 1.53 |
| Spirituality | BALANCE | 1.24 |
| Urban Lifestyle | OPEN | 1.2 |
| Social Media Usage | JOY | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 19.8% |
| United States | 5.1% |
| Belgium | 2.8% |
See Gmail audiences in other countries
More Internet & Social Media audiences in Mexico
Frequently asked questions
How many fans does Gmail have in Mexico?
Gmail has an estimated audience of 4,917,290 people in Mexico, concentrated in State of Mexico and Distrito Federal.
What is the gender split and age of Gmail fans?
42.8% of Gmail fans are female, 57.2% are male, with an average age of 30.4 years.
Which brands do Gmail fans like most?
Gmail fans show strongest brand affinity for Google Drive (21.89×), Banana (3.31×), and Catholic Church (2.87×) over the country average.
Where do Gmail fans live in Mexico?
Gmail fans in Mexico are most concentrated in State of Mexico (reach 1,031,235), Distrito Federal (reach 768,540), and Jalisco (reach 437,011). These three regions account for the largest share of the active audience.
What other brands do Gmail fans also like?
Beyond Gmail itself, the audience over-indexes on Banana (3.31×), Catholic Church (2.87×), MSN (3.05×), and Travel agency (3.39×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Gmail. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.