A data profile of the people who buy, follow and care about Gmail in Mexico — modelled from more than twelve digital signal sources. Gmail has an estimated audience of 4,917,290 people in Mexico.
The average Gmail fan in Mexico is 30.4 years old, more male, and lives primarily in State of Mexico.
The audience is concentrated in State of Mexico, Distrito Federal, Jalisco.
Top brand affinities include Costa Rica, Shopping and fashion, Game consoles, with strongest over-indexing on Costa Rica (179.21× the country average).
Demographically, the Gmail audience skews more male with an average age of 30.4, and over-indexes on personality traits such as Spirituality, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 25 regions tracked by Rascasse.
The typical Gmail fan in Mexico is more male, around 30.4 years old, with strong Spirituality tendencies and a notable affinity for Costa Rica.
The key figures that characterise the Gmail profile in Mexico.
42.8% are female, 57.2% are male, average age 30.4.
| Metric | Value |
|---|---|
| Female | 42.8% |
| Male | 57.2% |
| Average age | 30.4 |
| Estimated audience size | 4,917,290 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 43% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 13% | |
| 50+ | 4% |
of the worldwide Gmail audience comes from Mexico.
| Country | Share |
|---|---|
| China | 19.5% |
| United States | 5.1% |
| Belgium | 2.7% |
Where the Gmail audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | State of Mexico | ~1M | 1.53× | |
| 02 | Baja California | ~300K | 1.39× | |
| 03 | Jalisco | ~400K | 1.20× | |
| 04 | Guanajuato | ~300K | 1.20× | |
| 05 | Distrito Federal | ~800K | 1.19× | |
| 06 | Hidalgo | ~100K | 1.11× | |
| 07 | Puebla | ~300K | 1.08× | |
| 08 | Colima | ~30K | 1.07× | |
| 09 | Morelos | ~90K | 1.06× | |
| 10 | Nuevo Leon | ~300K | 1.04× | |
| 11 | Michoacan de Ocampo | ~200K | 0.98× | |
| 12 | Chihuahua | ~200K | 0.98× | |
| 13 | Yucatan | ~100K | 0.97× | |
| 14 | Baja California Sur | ~40K | 0.94× | |
| 15 | Nayarit | ~40K | 0.93× | |
| 16 | Veracruz (state) | ~300K | 0.90× | |
| 17 | Coahuila de Zaragoza | ~100K | 0.88× | |
| 18 | Sinaloa | ~100K | 0.88× | |
| 19 | Chiapas | ~100K | 0.87× | |
| 20 | Aguascalientes | ~50K | 0.87× | |
| 21 | Durango | ~60K | 0.82× | |
| 22 | Campeche | ~30K | 0.82× | |
| 23 | Tlaxcala | ~40K | 0.79× | |
| 24 | Zacatecas | ~50K | 0.76× | |
| 25 | Guerrero | ~90K | 0.73× |
The strongest cross-interests of the Gmail audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Costa Rica | Travel & Leisure | 179.21× | ||
| 02 | Shopping and fashion | Shopping | 58.06× | ||
| 03 | Valentine's Day | Kids & Family | 50.50× | ||
| 04 | Game consoles | Technology & Electronics | 38.44× | ||
| 05 | Exfoliation (cosmetology) | Beauty & Wellness | 33.52× | ||
| 06 | Catholic Church | Politics & Society | 30.31× | ||
| 07 | Travel agency | Travel & Leisure | 22.86× | ||
| 08 | Sarcasm | Politics & Society | 20.32× | ||
| 09 | Google Drive | Technology & Electronics | 18.56× | ||
| 10 | El País | News | 18.07× | ||
| 11 | Banana | Food & Beverages | 17.49× | ||
| 12 | Mobile game | Games | 17.02× | ||
| 13 | Dentistry | Business & Career | 16.74× | ||
| 14 | Zoom lens | Technology & Electronics | 16.73× | ||
| 15 | Broadcasting of sports events | Movies & TV | 16.01× | ||
| 16 | Multi-level marketing | Business & Career | 13.14× | ||
| 17 | Orange (fruit) | Food & Beverages | 12.75× | ||
| 18 | Breastfeeding | Kids & Family | 11.34× | ||
| 19 | Freeware | Technology & Electronics | 10.91× | ||
| 20 | Sexology | Kids & Family | 10.19× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 6.80× | |
| Travelling | THRILL | 6.53× | |
| Urban Lifestyle | OPEN | 1.70× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.77× | |
| Extroversion | THRILL | 0.80× | |
| Healthy Lifestyle | BALANCE | 0.88× |
Gmail has an estimated audience of 4,917,290 people in Mexico, concentrated in State of Mexico and Distrito Federal.
42.8% of Gmail fans are female, 57.2% are male, with an average age of 30.4 years.
Gmail fans show strongest brand affinity for Costa Rica (179.21×), Shopping and fashion (58.06×), and Game consoles (38.44×) over the country average.
Gmail fans in Mexico are most concentrated in State of Mexico (reach ~1M), Distrito Federal (reach ~800K), and Jalisco (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Gmail itself, the audience over-indexes on Shopping and fashion (58.06×), Game consoles (38.44×), Catholic Church (30.31×), and Valentine's Day (50.5×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Gmail. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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