Gmail Audience in Mexico
Gmail has an estimated audience of 4,917,290 people in Mexico. 42.8% are female, 57.2% are male, average age 30.4. Top regions: State of Mexico, Distrito Federal, Jalisco. Top brand affinities: Costa Rica, Shopping and fashion, Game consoles, Catholic Church, Valentine's Day.
The average Gmail fan in Mexico is 30.4 years old, more male, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Distrito Federal, Jalisco. Top brand affinities include Costa Rica, Shopping and fashion, Game consoles, with strongest over-indexing on Costa Rica (179.21× the country average). Demographically, the Gmail audience skews more male with an average age of 30.4, and over-indexes on personality traits such as Spirituality, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 25 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine
Audience demographics of Gmail
| Metric | Value |
|---|---|
| Female | 42.8% |
| Male | 57.2% |
| Average age | 30.4 |
| Estimated audience size | 4,917,290 |
Audience persona
The typical Gmail fan in Mexico is more male, around 30.4 years old, with strong Spirituality tendencies and a notable affinity for Costa Rica.
Gmail fans by region: top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | ~1M | 1.53× |
| Distrito Federal | ~800K | 1.19× |
| Jalisco | ~400K | 1.2× |
| Nuevo Leon | ~300K | 1.04× |
| Baja California | ~300K | 1.39× |
| Puebla | ~300K | 1.08× |
| Guanajuato | ~300K | 1.2× |
| Veracruz (state) | ~300K | 0.9× |
| Michoacan de Ocampo | ~200K | 0.98× |
| Chihuahua | ~200K | 0.98× |
| Hidalgo | ~100K | 1.11× |
| Coahuila de Zaragoza | ~100K | 0.88× |
| Chiapas | ~100K | 0.87× |
| Sinaloa | ~100K | 0.88× |
| Yucatan | ~100K | 0.97× |
| Guerrero | ~90K | 0.73× |
| Morelos | ~90K | 1.06× |
| Durango | ~60K | 0.82× |
| Aguascalientes | ~50K | 0.87× |
| Zacatecas | ~50K | 0.76× |
| Tlaxcala | ~40K | 0.79× |
| Nayarit | ~40K | 0.93× |
| Baja California Sur | ~40K | 0.94× |
| Colima | ~30K | 1.07× |
| Campeche | ~30K | 0.82× |
Top brand affinities of Gmail fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Costa Rica | 179.21× | Travel & Leisure |
| Shopping and fashion | 58.06× | Shopping |
| Game consoles | 38.44× | Technology & Electronics |
| Catholic Church | 30.31× | Politics & Society |
| Valentine's Day | 50.5× | Kids & Family |
| Travel agency | 22.86× | Travel & Leisure |
| Sarcasm | 20.32× | Politics & Society |
| Mobile game | 17.02× | Games |
| Banana | 17.49× | Food & Beverages |
| El País | 18.07× | News |
| Exfoliation (cosmetology) | 33.52× | Beauty & Wellness |
| Dentistry | 16.74× | Business & Career |
| Google Drive | 18.56× | Technology & Electronics |
| Broadcasting of sports events | 16.01× | Movies & TV |
| Freeware | 10.91× | Technology & Electronics |
| Zoom lens | 16.73× | Technology & Electronics |
| Breastfeeding | 11.34× | Kids & Family |
| Multi-level marketing | 13.14× | Business & Career |
| Sexology | 10.19× | Kids & Family |
| Orange (fruit) | 12.75× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 6.8 |
| Travelling | THRILL | 6.53 |
| Urban Lifestyle | OPEN | 1.7 |
| Career Orientation | POWER | 1.67 |
| Convenience Orientation | PREMIUM | 1.66 |
| Mindfulness | BALANCE | 1.59 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 19.6% |
| United States | 5.1% |
| Belgium | 2.7% |
See Gmail audiences in other countries
More Internet & Social Media audiences in Mexico
Frequently asked questions
How many fans does Gmail have in Mexico?
Gmail has an estimated audience of 4,917,290 people in Mexico, concentrated in State of Mexico and Distrito Federal.
What is the gender split and age of Gmail fans?
42.8% of Gmail fans are female, 57.2% are male, with an average age of 30.4 years.
Which brands do Gmail fans like most?
Gmail fans show strongest brand affinity for Costa Rica (179.21×), Shopping and fashion (58.06×), and Game consoles (38.44×) over the country average.
Where do Gmail fans live in Mexico?
Gmail fans in Mexico are most concentrated in State of Mexico (reach ~1M), Distrito Federal (reach ~800K), and Jalisco (reach ~400K). These three regions account for the largest share of the active audience.
What other brands do Gmail fans also like?
Beyond Gmail itself, the audience over-indexes on Shopping and fashion (58.06×), Game consoles (38.44×), Catholic Church (30.31×), and Valentine's Day (50.5×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Gmail. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.