A data profile of the people who buy, follow and care about Gmail in Spain — modelled from more than twelve digital signal sources. Gmail has an estimated audience of 6,331,334 people in Spain.
Gmail has an estimated audience of 6,331,334 people in Spain. 48.1% are female, 51.9% are male, average age 43.6. Top brand affinities: Google Drive, Chuck Norris, Online banking, Renewable energy, Innovation.
Top brand affinities include Google Drive, Chuck Norris, Online banking, with strongest over-indexing on Google Drive (16.83× the country average).
Demographically, the Gmail audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Patriotism, Need for Security.
The typical Gmail fan in Spain is balanced, around 43.6 years old, with strong Patriotism tendencies and a notable affinity for Google Drive.
The key figures that characterise the Gmail profile in Spain.
48.1% are female, 51.9% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 48.1% |
| Male | 51.9% |
| Average age | 43.6 |
| Estimated audience size | 6,331,334 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 15% | |
| 30-39 | 16% | |
| 40-49 | 20% | |
| 50+ | 35% |
of the worldwide Gmail audience comes from Spain.
| Country | Share |
|---|---|
| China | 19.5% |
| United States | 5.1% |
| Belgium | 2.7% |
The strongest cross-interests of the Gmail audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Google Drive | Technology & Electronics | 16.83× | ||
| 02 | Savings bank | Business & Career | 10.21× | ||
| 03 | Trello | Internet & Social Media | 9.13× | ||
| 04 | Chuck Norris | Movies & TV | 6.85× | ||
| 05 | Online banking | Business & Career | 5.45× | ||
| 06 | Automobile Dacia | Cars & Mobility | 5.11× | ||
| 07 | Cholesterol | Food & Beverages | 4.09× | ||
| 08 | Renewable energy | Business & Career | 3.90× | ||
| 09 | Political science | Business & Career | 3.70× | ||
| 10 | Innovation | Business & Career | 3.40× | ||
| 11 | Sustainable energy | Home & Garden | 3.29× | ||
| 12 | Solar energy | Home & Garden | 2.74× | ||
| 13 | Renault | Cars & Mobility | 2.48× | ||
| 14 | Banking | Business & Career | 2.39× | ||
| 15 | Credit cards | Business & Career | 2.29× | ||
| 16 | Golf | Sports | 1.82× | ||
| 17 | Politics | Politics & Society | 1.80× | ||
| 18 | La Caixa | Business & Career | 1.75× | ||
| 19 | Sabadell | Business & Career | 1.54× | ||
| 20 | Internet & Social Media | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.66× | |
| Need for Security | CONSERVATISM | 1.65× | |
| Spirituality | BALANCE | 1.63× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.80× | |
| Luxury Orientation | PREMIUM | 0.85× | |
| Extroversion | THRILL | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Gmail. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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