Gmail Audience in Spain
Gmail has an estimated audience of 6,331,334 people in Spain. 48.1% are female, 51.9% are male, average age 43.6. Top brand affinities: Google Drive, Singer-songwriter, MSN, Trello, Julio Iglesias.
Top brand affinities include Google Drive, Singer-songwriter, MSN, with strongest over-indexing on Google Drive (21.22× the country average). Demographically, the Gmail audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Need for Security, Community Orientation.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine
Demographics of Gmail fans
| Metric | Value |
|---|---|
| Female | 48.1% |
| Male | 51.9% |
| Average age | 43.6 |
| Estimated audience size | 6,331,334 |
Audience persona
The typical Gmail fan in Spain is balanced, around 43.6 years old, with strong Need for Security tendencies and a notable affinity for Google Drive.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Drive | 21.22× | Technology & Electronics |
| Singer-songwriter | 4.66× | Music & Radio |
| MSN | 3.32× | News |
| Trello | 9.54× | Internet & Social Media |
| Julio Iglesias | 2.48× | Music & Radio |
| Lunch | 3.3× | Food & Beverages |
| Movistar | 2.17× | Technology & Electronics |
| Iberia (airline) | 1.72× | Travel & Leisure |
| Mapfre | 2.7× | Business & Career |
| CAC 40 | 2.6× | Business & Career |
| Cholesterol | 4.25× | Food & Beverages |
| Chuck Norris | 5.13× | Movies & TV |
| Savings bank | 10.95× | Business & Career |
| 1.72× | Internet & Social Media | |
| 2.16× | Internet & Social Media | |
| Orange | 2.55× | Technology & Electronics |
| Whitney Houston | 4.46× | Music & Radio |
| Sports nutrition | 4.61× | Food & Beverages |
| La Caixa | 1.79× | Business & Career |
| Sabadell | 1.51× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.81 |
| Community Orientation | OPEN | 1.34 |
| Career Orientation | POWER | 1.28 |
| Social Media Usage | JOY | 1.26 |
| Indulgence | JOY | 1.23 |
| Sustainability | BALANCE | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 19.8% |
| United States | 5.1% |
| Belgium | 2.8% |
See Gmail audiences in other countries
More Internet & Social Media audiences in Spain
- Instagram (17,700,445)
- YouTube (16,483,180)
- TikTok (16,200,545)
- La Vanguardia (15,974,041)
- El Confidencial (14,016,156)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Gmail. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.