A data profile of the people who buy, follow and care about Automobile Dacia in Spain — modelled from more than twelve digital signal sources. Automobile Dacia has an estimated audience of 2,077,820 people in Spain.
The average Automobile Dacia fan in Spain is 48.7 years old, more male, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include Loterías y Apuestas del Estado, Dacia Sandero, Dacia Duster, with strongest over-indexing on Loterías y Apuestas del Estado (6.66× the country average).
Demographically, the Automobile Dacia audience skews more male with an average age of 48.7, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Automobile Dacia fan in Spain is more male, around 48.7 years old, with strong Patriotism tendencies and a notable affinity for Loterías y Apuestas del Estado.
The key figures that characterise the Automobile Dacia profile in Spain.
35.1% are female, 64.9% are male, average age 48.7.
| Metric | Value |
|---|---|
| Female | 35.1% |
| Male | 64.9% |
| Average age | 48.7 |
| Estimated audience size | 2,077,820 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 3% | |
| 20-29 | 8% | |
| 30-39 | 17% | |
| 40-49 | 29% | |
| 50+ | 42% |
of the worldwide Automobile Dacia audience comes from Spain.
| Country | Share |
|---|---|
| Spain | 27.8% |
| Romania | 16.0% |
| Germany | 11.8% |
Where the Automobile Dacia audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Community of Madrid | ~500K | 1.35× | |
| 02 | Catalonia | ~500K | 1.26× | |
| 03 | Comunidad Valenciana | ~300K | 1.20× | |
| 04 | Basque Autonomous Country | ~90K | 1.17× | |
| 05 | Andalusia | ~500K | 1.16× | |
| 06 | Castile and León | ~100K | 1.12× | |
| 07 | Castilla-La Mancha | ~90K | 1.04× | |
| 08 | Galicia | ~100K | 1.02× | |
| 09 | Aragon | ~60K | 0.99× | |
| 10 | La Rioja | ~10K | 0.97× | |
| 11 | Principality of Asturias | ~50K | 0.96× | |
| 12 | Cantabria | ~30K | 0.94× | |
| 13 | Canary Islands | ~100K | 0.93× | |
| 14 | Region of Murcia | ~70K | 0.93× | |
| 15 | Extremadura | ~40K | 0.92× | |
| 16 | Navarre | ~20K | 0.91× | |
| 17 | Balearic Islands | ~50K | 0.88× |
The strongest cross-interests of the Automobile Dacia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dacia Sandero | Cars & Mobility | 18.61× | ||
| 02 | Ford Ka | Cars & Mobility | 17.66× | ||
| 03 | Hyundai i10 | Cars & Mobility | 15.77× | ||
| 04 | Mazda CX-3 | Cars & Mobility | 14.45× | ||
| 05 | Toyota C-HR | Cars & Mobility | 13.62× | ||
| 06 | Dacia Duster | Cars & Mobility | 13.44× | ||
| 07 | Ford Transit | Cars & Mobility | 13.34× | ||
| 08 | Volvo FH | Cars & Mobility | 10.56× | ||
| 09 | Oscaro | Cars & Mobility | 8.73× | ||
| 10 | Loterías y Apuestas del Estado | Games | 6.66× | ||
| 11 | Demi Moore | Movies & TV | 6.23× | ||
| 12 | Spar (retailer) | Shopping | 5.12× | ||
| 13 | Gmail | Internet & Social Media | 5.11× | ||
| 14 | Used car | Cars & Mobility | 4.77× | ||
| 15 | Elche CF | Sports | 4.74× | ||
| 16 | Road | Travel & Leisure | 3.95× | ||
| 17 | Automobiles | Cars & Mobility | 2.17× | ||
| 18 | Cuisine | Food & Beverages | 2.11× | ||
| 19 | Pets | Pets & Animals | 1.90× | ||
| 20 | BBVA | Business & Career | 1.87× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.50× | |
| Need for Security | CONSERVATISM | 1.90× | |
| Community Orientation | OPEN | 1.77× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.44× | |
| Individualism | JOY | 0.54× | |
| Design Affinity | PREMIUM | 0.58× |
Automobile Dacia's target market in Spain covers an estimated 2,077,820 people, concentrated in Andalusia and Catalonia.
35.1% of the Automobile Dacia audience are female, 64.9% are male, with an average age of 48.7 years.
Automobile Dacia fans show strongest brand affinity for Loterías y Apuestas del Estado (6.66×), Dacia Sandero (18.61×), and Dacia Duster (13.44×) over the country average.
Automobile Dacia fans in Spain are most concentrated in Andalusia (reach ~500K), Catalonia (reach ~500K), and Community of Madrid (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Automobile Dacia itself, the audience over-indexes on Dacia Sandero (18.61×), Dacia Duster (13.44×), Gmail (5.11×), and Oscaro (8.73×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Automobile Dacia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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