A data profile of the people who buy, follow and care about Spar (retailer) in Spain — modelled from more than twelve digital signal sources. Spar (retailer) has an estimated audience of 2,547,925 people in Spain.
The average Spar (retailer) fan in Spain is 47.6 years old, more female, and lives primarily in Canary Islands.
The audience is concentrated in Canary Islands, Catalonia, Balearic Islands.
Top brand affinities include Caprabo, Makro, Mercadona, with strongest over-indexing on Caprabo (18.95× the country average).
Demographically, the Spar (retailer) audience skews more female with an average age of 47.6, and over-indexes on personality traits such as Price Sensitivity, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Spar (retailer) fan in Spain is more female, around 47.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Caprabo.
The key figures that characterise the Spar (retailer) profile in Spain.
72.9% are female, 27.1% are male, average age 47.6.
| Metric | Value |
|---|---|
| Female | 72.9% |
| Male | 27.1% |
| Average age | 47.6 |
| Estimated audience size | 2,547,925 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 11% | |
| 30-39 | 18% | |
| 40-49 | 29% | |
| 50+ | 38% |
of the worldwide Spar (retailer) audience comes from Spain.
| Country | Share |
|---|---|
| Austria | 22.9% |
| France | 9.2% |
| Hungary | 8.5% |
Where the Spar (retailer) audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canary Islands | ~700K | 5.68× | |
| 02 | Balearic Islands | ~300K | 4.60× | |
| 03 | Region of Murcia | ~200K | 2.36× | |
| 04 | Catalonia | ~500K | 1.15× | |
| 05 | Extremadura | ~50K | 0.93× | |
| 06 | Comunidad Valenciana | ~200K | 0.64× | |
| 07 | La Rioja | ~8K | 0.44× | |
| 08 | Galicia | ~50K | 0.37× | |
| 09 | Cantabria | ~10K | 0.33× | |
| 10 | Navarre | ~10K | 0.30× | |
| 11 | Aragon | ~20K | 0.25× | |
| 12 | Andalusia | ~100K | 0.24× | |
| 13 | Basque Autonomous Country | ~20K | 0.24× | |
| 14 | Principality of Asturias | ~10K | 0.22× | |
| 15 | Castilla-La Mancha | ~20K | 0.16× | |
| 16 | Castile and León | ~20K | 0.15× | |
| 17 | Community of Madrid | ~50K | 0.11× |
The strongest cross-interests of the Spar (retailer) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Caprabo | Food & Beverages | 18.95× | ||
| 02 | E.Leclerc | Shopping | 13.89× | ||
| 03 | Auchan | Shopping | 10.50× | ||
| 04 | Makro | Food & Beverages | 9.76× | ||
| 05 | Mercadona | Shopping | 4.70× | ||
| 06 | Carrefour | Shopping | 3.56× | ||
| 07 | Hypermarket | Shopping | 3.43× | ||
| 08 | Aldi | Shopping | 3.15× | ||
| 09 | Carrefour Market | Shopping | 2.89× | ||
| 10 | Coupons | Shopping | 2.75× | ||
| 11 | Sales promotion | Shopping | 2.59× | ||
| 12 | Carrefour Express | Shopping | 2.44× | ||
| 13 | Supermarket | Shopping | 2.41× | ||
| 14 | Discount stores | Shopping | 2.23× | ||
| 15 | IBEX 35 | Business & Career | 1.88× | ||
| 16 | Shopping malls | Shopping | 1.79× | ||
| 17 | Recipes | Food & Beverages | 1.68× | ||
| 18 | Furniture | Home & Garden | 1.66× | ||
| 19 | Cosmetics | Beauty & Wellness | 1.51× | ||
| 20 | Cooking | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 2.15× | |
| Creativity | OPEN | 1.51× | |
| Healthy Lifestyle | BALANCE | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.94× | |
| Early Adopter Mentality | POWER | 0.95× | |
| Pet Ownership | JOY | 0.97× |
Spar (retailer)'s target market in Spain covers an estimated 2,547,925 people, concentrated in Canary Islands and Catalonia.
72.9% of the Spar (retailer) audience are female, 27.1% are male, with an average age of 47.6 years.
Spar (retailer) fans show strongest brand affinity for Caprabo (18.95×), Makro (9.76×), and Mercadona (4.7×) over the country average.
Spar (retailer) fans in Spain are most concentrated in Canary Islands (reach ~700K), Catalonia (reach ~500K), and Balearic Islands (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Spar (retailer) itself, the audience over-indexes on Makro (9.76×), Mercadona (4.7×), Carrefour (3.56×), and Aldi (3.15×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Spar (retailer). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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