Toyota Audience in Spain
Toyota has an estimated audience of 5,192,702 people in Spain. 30.9% are female, 69.1% are male, average age 42.7. Top regions: Andalusia, Community of Madrid, Catalonia. Top brand affinities: Automobiles, Coches.net, SUVs, Škoda Auto, Engine.
The average Toyota fan in Spain is 42.7 years old, more male, and lives primarily in Andalusia. The audience is concentrated in Andalusia, Community of Madrid, Catalonia. Top brand affinities include Automobiles, Coches.net, SUVs, with strongest over-indexing on Automobiles (2.17× the country average). Demographically, the Toyota audience skews more male with an average age of 42.7, and over-indexes on personality traits such as Need for Security, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer
Demographics of Toyota fans
| Metric | Value |
|---|---|
| Female | 30.9% |
| Male | 69.1% |
| Average age | 42.7 |
| Estimated audience size | 5,192,702 |
Audience persona
The typical Toyota fan in Spain is more male, around 42.7 years old, with strong Need for Security tendencies and a notable affinity for Automobiles.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Andalusia | 1,241,005 | 1.11× |
| Community of Madrid | 1,190,180 | 1.24× |
| Catalonia | 1,143,514 | 1.11× |
| Comunidad Valenciana | 732,594 | 1.14× |
| Galicia | 278,549 | 1.04× |
| Castilla-La Mancha | 261,430 | 1.13× |
| Castile and León | 257,889 | 1.04× |
| Basque Autonomous Country | 210,573 | 0.99× |
| Region of Murcia | 210,210 | 1.07× |
| Canary Islands | 204,410 | 0.72× |
| Aragon | 156,985 | 1.04× |
| Balearic Islands | 147,087 | 0.92× |
| Principality of Asturias | 136,571 | 1.02× |
| Extremadura | 116,461 | 0.95× |
| Cantabria | 67,366 | 0.94× |
| Navarre | 54,617 | 0.76× |
| La Rioja | 29,101 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Automobiles | 2.17× | Cars & Mobility |
| Coches.net | 2.33× | Cars & Mobility |
| SUVs | 2.13× | Cars & Mobility |
| Škoda Auto | 2.58× | Cars & Mobility |
| Engine | 2.27× | Cars & Mobility |
| Used car | 3.15× | Cars & Mobility |
| Toyota RAV4 | 5.08× | Cars & Mobility |
| Hybrids | 2.64× | Cars & Mobility |
| MotoGP | 1.61× | Sports |
| Motor vehicle | 1.82× | Cars & Mobility |
| Hyundai | 2.56× | Cars & Mobility |
| Plug-in hybrid | 2.92× | Cars & Mobility |
| Bankinter | 1.69× | Business & Career |
| Toyota Corolla | 4.36× | Cars & Mobility |
| Hybrid electric vehicle | 3.54× | Cars & Mobility |
| El Economista | 1.77× | News |
| Toyota C-HR | 5.95× | Cars & Mobility |
| Bild | 2.62× | News |
| Toyota Yaris | 4.62× | Cars & Mobility |
| Volkswagen | 1.87× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.22 |
| Family Orientation | CONSERVATISM | 1.05 |
| Luxury Orientation | PREMIUM | 1.05 |
| Social Media Usage | JOY | 1.04 |
| DIY Mentality | THRILL | 1 |
| Quality Awareness | PREMIUM | 0.97 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.1% |
| Japan | 5.1% |
| Italy | 4.7% |
See Toyota audiences in other countries
More Car manufacturer audiences in Spain
- Volkswagen (6,398,616)
- BMW (5,585,602)
- Škoda Auto (5,479,875)
- Renault (4,972,022)
- Audi (4,483,550)
Frequently asked questions
How many fans does Toyota have in Spain?
Toyota has an estimated audience of 5,192,702 people in Spain, concentrated in Andalusia and Community of Madrid.
What is the gender split and age of Toyota fans?
30.9% of Toyota fans are female, 69.1% are male, with an average age of 42.7 years.
Which brands do Toyota fans like most?
Toyota fans show strongest brand affinity for Automobiles (2.17×), Coches.net (2.33×), and SUVs (2.13×) over the country average.
Where do Toyota fans live in Spain?
Toyota fans in Spain are most concentrated in Andalusia (reach 1,241,005), Community of Madrid (reach 1,190,180), and Catalonia (reach 1,143,514). These three regions account for the largest share of the active audience.
What other brands do Toyota fans also like?
Beyond Toyota itself, the audience over-indexes on Coches.net (2.33×), SUVs (2.13×), Škoda Auto (2.58×), and Engine (2.27×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Toyota. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.