A data profile of the people who buy, follow and care about Toyota in Spain — modelled from more than twelve digital signal sources. Toyota has an estimated audience of 5,253,284 people in Spain.
The average Toyota fan in Spain is 42.7 years old, more male, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Community of Madrid, Catalonia.
Top brand affinities include Automobiles, Coches.net, SUVs, with strongest over-indexing on Automobiles (2.17× the country average).
Demographically, the Toyota audience skews more male with an average age of 42.7, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Toyota fan in Spain is more male, around 42.7 years old, with strong Patriotism tendencies and a notable affinity for Automobiles.
The key figures that characterise the Toyota profile in Spain.
30.9% are female, 69.1% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 30.9% |
| Male | 69.1% |
| Average age | 42.7 |
| Estimated audience size | 5,253,284 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 26% |
of the worldwide Toyota audience comes from Spain.
| Country | Share |
|---|---|
| United States | 19.7% |
| Japan | 5.1% |
| Italy | 4.7% |
Where the Toyota audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Community of Madrid | ~1M | 1.24× | |
| 02 | Comunidad Valenciana | ~700K | 1.14× | |
| 03 | Castilla-La Mancha | ~200K | 1.13× | |
| 04 | Andalusia | ~1M | 1.11× | |
| 05 | Catalonia | ~1M | 1.11× | |
| 06 | Region of Murcia | ~200K | 1.07× | |
| 07 | Galicia | ~300K | 1.04× | |
| 08 | Castile and León | ~200K | 1.04× | |
| 09 | Aragon | ~100K | 1.04× | |
| 10 | Principality of Asturias | ~100K | 1.02× | |
| 11 | Basque Autonomous Country | ~200K | 0.99× | |
| 12 | Extremadura | ~100K | 0.95× | |
| 13 | Cantabria | ~60K | 0.94× | |
| 14 | Balearic Islands | ~100K | 0.92× | |
| 15 | La Rioja | ~30K | 0.80× | |
| 16 | Navarre | ~50K | 0.77× | |
| 17 | Canary Islands | ~200K | 0.72× |
The strongest cross-interests of the Toyota audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Toyota RAV4 | Cars & Mobility | 5.08× | ||
| 02 | Toyota Yaris | Cars & Mobility | 4.62× | ||
| 03 | Toyota Corolla | Cars & Mobility | 4.36× | ||
| 04 | Hybrid electric vehicle | Cars & Mobility | 3.54× | ||
| 05 | Used car | Cars & Mobility | 3.15× | ||
| 06 | Crossover (automobile) | Cars & Mobility | 2.94× | ||
| 07 | Plug-in hybrid | Cars & Mobility | 2.92× | ||
| 08 | Hybrids | Cars & Mobility | 2.64× | ||
| 09 | Škoda Auto | Cars & Mobility | 2.58× | ||
| 10 | Hyundai | Cars & Mobility | 2.56× | ||
| 11 | Coches.net | Cars & Mobility | 2.33× | ||
| 12 | Motorcycle accessories | Cars & Mobility | 2.29× | ||
| 13 | Engine | Cars & Mobility | 2.27× | ||
| 14 | Automobiles | Cars & Mobility | 2.17× | ||
| 15 | SUVs | Cars & Mobility | 2.13× | ||
| 16 | Volkswagen | Cars & Mobility | 1.87× | ||
| 17 | Motor vehicle | Cars & Mobility | 1.82× | ||
| 18 | El Economista | News | 1.77× | ||
| 19 | Bankinter | Business & Career | 1.69× | ||
| 20 | MotoGP | Sports | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.69× | |
| Need for Security | CONSERVATISM | 1.35× | |
| Career Orientation | POWER | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.71× | |
| Creativity | OPEN | 0.76× | |
| Individualism | JOY | 0.76× |
Toyota's target market in Spain covers an estimated 5,253,284 people, concentrated in Andalusia and Community of Madrid.
30.9% of the Toyota audience are female, 69.1% are male, with an average age of 42.7 years.
Toyota fans show strongest brand affinity for Automobiles (2.17×), Coches.net (2.33×), and SUVs (2.13×) over the country average.
Toyota fans in Spain are most concentrated in Andalusia (reach ~1M), Community of Madrid (reach ~1M), and Catalonia (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Toyota itself, the audience over-indexes on Coches.net (2.33×), SUVs (2.13×), Škoda Auto (2.58×), and Engine (2.27×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Toyota. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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