Rascasse Audience Intelligence

Automobile Dacia Target Market in Germany

A data profile of the people who buy, follow and care about Automobile Dacia in Germany — modelled from more than twelve digital signal sources. Automobile Dacia has an estimated audience of 885,006 people in Germany.

#36among Car manufacturer in Germany#942among Brand in Germany#351in Cars & Mobility

The average Automobile Dacia fan in Germany is 48.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Dacia Jogger, City car, Avito.ma, with strongest over-indexing on Dacia Jogger (34.94× the country average).

Demographically, the Automobile Dacia audience skews more male with an average age of 48.1, and over-indexes on personality traits such as Need for Security, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Automobile Dacia fan in Germany is more male, around 48.1 years old, with strong Need for Security tendencies and a notable affinity for Dacia Jogger.

Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Automobile Dacia profile in Germany.

Audience size
885K
in Germany
Gender
30.2%♀
69.8% male
Age
48.1
average years
Country rank
#7230
Brand in Germany
Fig. 01

Search interest · 12-month trend

+139%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Automobile Dacia

30.2% are female, 69.8% are male, average age 48.1.

Fig. 02

Gender split

30.2%
Female
69.8%
Male
Demographic split for Automobile Dacia audience in Germany
MetricValue
Female30.2%
Male69.8%
Average age48.1
Estimated audience size885,006
Fig. 03

Age distribution

Ø 48.1
average years
Age distribution of the Automobile Dacia audience in Germany
Age bracketShare%
16-195%
20-298%
30-3918%
40-4929%
50+40%
Fig. 04

Worldwide distribution

11.8%

of the worldwide Automobile Dacia audience comes from Germany.

Worldwide audience distribution share by country for Automobile Dacia
CountryShare
Spain27.8%
Romania16.0%
Germany11.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Automobile Dacia audience in Germany is strongest.

Fig. 05

Top regions by affinity

Automobile Dacia customers by region in Germany
#RegionReachAffinity×
01Saarland~10K1.30×
02Thüringen~20K1.19×
03Sachsen~50K1.18×
04Sachsen-Anhalt~20K1.09×
05Brandenburg~30K1.08×
06Mecklenburg-Vorpommern~20K1.04×
07Rheinland-Pfalz~40K1.03×
08Niedersachsen~80K1.01×
09Nordrhein-Westfalen~200K0.99×
10Bayern~100K0.97×
11Schleswig-Holstein~30K0.96×
12Baden-Württemberg~100K0.92×
13Hessen~50K0.90×
14Hamburg~20K0.85×
15Bremen~5K0.79×
16Berlin~30K0.75×
Fig. 06

Affinity by region

Affinity by region — Automobile Dacia, Germany
0.75×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Automobile Dacia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Automobile Dacia audience
#·InterestCategoryAffinity×
01Avito.maShopping104.73×
02Dacia JoggerCars & Mobility34.94×
03Kia PicantoCars & Mobility26.12×
04Dacia DokkerCars & Mobility24.48×
05Mazda CX-3Cars & Mobility23.69×
06Kia SorentoCars & Mobility21.92×
07Mazda3Cars & Mobility20.22×
08Dacia SanderoCars & Mobility17.79×
09Ford FiestaCars & Mobility16.15×
10Kia SportageCars & Mobility15.54×
11Mazda CX-5Cars & Mobility15.38×
12Dacia DusterCars & Mobility15.18×
13Subcompact carCars & Mobility14.37×
14City carCars & Mobility11.32×
15FuelCars & Mobility10.55×
16Tesla MotorsCars & Mobility8.44×
17HyundaiCars & Mobility7.91×
18Automobile repair shopCars & Mobility7.23×
19HatchbackCars & Mobility6.41×
20Used carCars & Mobility5.36×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Automobile Dacia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Automobile Dacia audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.73×
Family OrientationCONSERVATISM1.26×
Early Adopter MentalityPOWER1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Automobile Dacia audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.58×
ExtroversionTHRILL0.65×
TraditionCONSERVATISM0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Automobile Dacia's target market in Germany?

Automobile Dacia's target market in Germany covers an estimated 885,006 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Automobile Dacia customers?

30.2% of the Automobile Dacia audience are female, 69.8% are male, with an average age of 48.1 years.

03

Which brands do Automobile Dacia fans like most?

Automobile Dacia fans show strongest brand affinity for Dacia Jogger (34.94×), City car (11.32×), and Avito.ma (104.73×) over the country average.

04

Where do Automobile Dacia fans live in Germany?

Automobile Dacia fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Automobile Dacia fans also like?

Beyond Automobile Dacia itself, the audience over-indexes on City car (11.32×), Avito.ma (104.73×), Dacia Sandero (17.79×), and Kia Picanto (26.12×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Automobile Dacia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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