Automobile Dacia Audience in Germany
Automobile Dacia has an estimated audience of 788,254 people in Germany. 30.2% are female, 69.8% are male, average age 48.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Dacia Jogger, City car, Avito.ma, Dacia Sandero, Kia Picanto.
The average Automobile Dacia fan in Germany is 48.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Dacia Jogger, City car, Avito.ma, with strongest over-indexing on Dacia Jogger (34.94× the country average). Demographically, the Automobile Dacia audience skews more male with an average age of 48.1, and over-indexes on personality traits such as Quality Awareness, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer
Demographics of Automobile Dacia fans
| Metric | Value |
|---|---|
| Female | 30.2% |
| Male | 69.8% |
| Average age | 48.1 |
| Estimated audience size | 788,254 |
Audience persona
The typical Automobile Dacia fan in Germany is more male, around 48.1 years old, with strong Quality Awareness tendencies and a notable affinity for Dacia Jogger.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 167,862 | 0.97× |
| Bayern | 122,896 | 0.97× |
| Baden-Württemberg | 91,573 | 0.85× |
| Niedersachsen | 76,828 | 1× |
| Hessen | 51,638 | 0.86× |
| Sachsen | 48,448 | 1.25× |
| Rheinland-Pfalz | 42,068 | 1.07× |
| Brandenburg | 29,505 | 1.21× |
| Thüringen | 26,530 | 1.32× |
| Berlin | 26,344 | 0.75× |
| Schleswig-Holstein | 25,514 | 0.9× |
| Sachsen-Anhalt | 24,522 | 1.2× |
| Mecklenburg-Vorpommern | 15,487 | 1.03× |
| Hamburg | 13,946 | 0.78× |
| Saarland | 12,612 | 1.3× |
| Bremen | 3,585 | 0.53× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dacia Jogger | 34.94× | Cars & Mobility |
| City car | 11.32× | Cars & Mobility |
| Avito.ma | 104.73× | Shopping |
| Dacia Sandero | 17.79× | Cars & Mobility |
| Kia Picanto | 26.12× | Cars & Mobility |
| Dacia Duster | 15.18× | Cars & Mobility |
| Kia Sorento | 21.92× | Cars & Mobility |
| Tesla Motors | 8.44× | Cars & Mobility |
| Hyundai | 7.91× | Cars & Mobility |
| Kia Sportage | 15.54× | Cars & Mobility |
| Ford Fiesta | 16.15× | Cars & Mobility |
| Mazda3 | 20.22× | Cars & Mobility |
| Mazda CX-5 | 15.38× | Cars & Mobility |
| Used car | 5.36× | Cars & Mobility |
| Subcompact car | 14.37× | Cars & Mobility |
| Mazda CX-3 | 23.69× | Cars & Mobility |
| Dacia Dokker | 24.48× | Cars & Mobility |
| Fuel | 10.55× | Cars & Mobility |
| Hatchback | 6.41× | Cars & Mobility |
| Automobile repair shop | 7.23× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 3.09 |
| Need for Security | CONSERVATISM | 1.69 |
| Community Orientation | OPEN | 1.47 |
| Early Adopter Mentality | POWER | 1.31 |
| Price Sensitivity | PREMIUM | 1.24 |
| Family Orientation | CONSERVATISM | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 23.2% |
| Romania | 18.7% |
| Germany | 12.3% |
See Automobile Dacia audiences in other countries
More Car manufacturer audiences in Germany
- Volkswagen (11,103,289)
- BMW (10,940,591)
- Škoda Auto (9,462,647)
- Audi (9,106,306)
- Mercedes-Benz (8,064,244)
Frequently asked questions
How many fans does Automobile Dacia have in Germany?
Automobile Dacia has an estimated audience of 788,254 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Automobile Dacia fans?
30.2% of Automobile Dacia fans are female, 69.8% are male, with an average age of 48.1 years.
Which brands do Automobile Dacia fans like most?
Automobile Dacia fans show strongest brand affinity for Dacia Jogger (34.94×), City car (11.32×), and Avito.ma (104.73×) over the country average.
Where do Automobile Dacia fans live in Germany?
Automobile Dacia fans in Germany are most concentrated in Nordrhein-Westfalen (reach 167,862), Bayern (reach 122,896), and Baden-Württemberg (reach 91,573). These three regions account for the largest share of the active audience.
What other brands do Automobile Dacia fans also like?
Beyond Automobile Dacia itself, the audience over-indexes on City car (11.32×), Avito.ma (104.73×), Dacia Sandero (17.79×), and Kia Picanto (26.12×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Automobile Dacia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.