Rascasse Audience Intelligence

Fuel Audience in Germany

A data profile of the people who buy, follow and care about Fuel in Germany — modelled from more than twelve digital signal sources. Fuel has an estimated audience of 2,132,978 people in Germany.

#1826among Topic in Germany#154in Cars & Mobility

The average Fuel fan in Germany is 43.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Automobile repair shop, Tesla Motors, Used car, with strongest over-indexing on Automobile repair shop (9.36× the country average).

Demographically, the Fuel audience skews more male with an average age of 43.3, and over-indexes on personality traits such as Quality Awareness, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Fuel fan in Germany is more male, around 43.3 years old, with strong Quality Awareness tendencies and a notable affinity for Automobile repair shop.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fuel profile in Germany.

Audience size
2.1M
in Germany
Gender
27.3%♀
72.7% male
Age
43.3
average years
Country rank
#3133
Topic in Germany
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fuel fans

27.3% are female, 72.7% are male, average age 43.3.

Fig. 02

Gender split

27.3%
Female
72.7%
Male
Demographic split for Fuel audience in Germany
MetricValue
Female27.3%
Male72.7%
Average age43.3
Estimated audience size2,132,978
Fig. 03

Age distribution

Ø 43.3
average years
Age distribution of the Fuel audience in Germany
Age bracketShare%
16-1912%
20-2914%
30-3921%
40-4926%
50+28%
Fig. 04

Worldwide distribution

3.6%

of the worldwide Fuel audience comes from Germany.

Worldwide audience distribution share by country for Fuel
CountryShare
United States23.1%
United Kingdom6.4%
Brazil6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fuel audience in Germany is strongest.

Fig. 05

Top regions by affinity

Fuel fans by region: top regions in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~100K1.27×
02Brandenburg~80K1.25×
03Thüringen~70K1.23×
04Saarland~30K1.20×
05Sachsen-Anhalt~60K1.13×
06Sachsen~100K1.12×
07Baden-Württemberg~300K1.10×
08Bayern~400K1.03×
09Hessen~200K1.02×
10Niedersachsen~200K0.96×
11Nordrhein-Westfalen~400K0.92×
12Mecklenburg-Vorpommern~40K0.88×
13Berlin~80K0.85×
14Bremen~20K0.85×
15Hamburg~40K0.80×
16Schleswig-Holstein~60K0.77×
Fig. 06

Affinity by region

Affinity by region — Fuel, Germany
0.77×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fuel audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fuel audience
#·InterestCategoryAffinity×
01Opel AdamCars & Mobility16.65×
02Grand tourerCars & Mobility15.12×
03Ford FiestaCars & Mobility10.55×
04Automobile DaciaCars & Mobility10.55×
05Automobile repair shopCars & Mobility9.36×
06PetroleumCars & Mobility8.36×
07SubaruCars & Mobility8.00×
08Škoda KodiaqCars & Mobility7.50×
09Motor oilCars & Mobility6.89×
10Sandra BullockMovies & TV6.71×
11Tesla MotorsCars & Mobility6.53×
12HyundaiCars & Mobility5.82×
13CitroënCars & Mobility5.30×
14VolvoCars & Mobility5.11×
15PeugeotCars & Mobility5.10×
16Solar cellHome & Garden5.01×
17Used carCars & Mobility4.51×
18Solar energyHome & Garden3.16×
19Škoda AutoCars & Mobility2.61×
20TagesschauMovies & TV1.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fuel audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fuel audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.14×
PatriotismCONSERVATISM1.81×
Need for SecurityCONSERVATISM1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fuel audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.63×
Price SensitivityPREMIUM0.72×
Healthy LifestyleBALANCE0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fuel have in Germany?

Fuel has an estimated audience of 2,132,978 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Fuel fans?

27.3% of Fuel fans are female, 72.7% are male, with an average age of 43.3 years.

03

Which brands do Fuel fans like most?

Fuel fans show strongest brand affinity for Automobile repair shop (9.36×), Tesla Motors (6.53×), and Used car (4.51×) over the country average.

04

Where do Fuel fans live in Germany?

Fuel fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Fuel fans also like?

Beyond Fuel itself, the audience over-indexes on Tesla Motors (6.53×), Used car (4.51×), Hyundai (5.82×), and Ford Fiesta (10.55×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Germany

See Fuel audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Fuel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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