Fuel Audience in Germany
Fuel has an estimated audience of 2,132,978 people in Germany. 27.3% are female, 72.7% are male, average age 43.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: CAC 40, Unique Gifts, Underarm hair, Stradivarius, Israel.
The average Fuel fan in Germany is 43.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include CAC 40, Unique Gifts, Underarm hair, with strongest over-indexing on CAC 40 (1.94× the country average). Demographically, the Fuel audience skews more male with an average age of 43.3, and over-indexes on personality traits such as Patriotism, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Fuel fans
| Metric | Value |
|---|---|
| Female | 27.3% |
| Male | 72.7% |
| Average age | 43.3 |
| Estimated audience size | 2,132,978 |
Audience persona
The typical Fuel fan in Germany is more male, around 43.3 years old, with strong Patriotism tendencies and a notable affinity for CAC 40.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 437,011 | 0.94× |
| Bayern | 370,753 | 1.08× |
| Baden-Württemberg | 329,118 | 1.13× |
| Hessen | 198,040 | 1.22× |
| Niedersachsen | 198,015 | 0.96× |
| Rheinland-Pfalz | 138,049 | 1.29× |
| Sachsen | 116,172 | 1.11× |
| Berlin | 87,451 | 0.92× |
| Brandenburg | 85,901 | 1.3× |
| Thüringen | 63,425 | 1.17× |
| Sachsen-Anhalt | 58,726 | 1.06× |
| Schleswig-Holstein | 57,981 | 0.76× |
| Hamburg | 40,204 | 0.83× |
| Mecklenburg-Vorpommern | 32,592 | 0.8× |
| Saarland | 29,386 | 1.12× |
| Bremen | 14,127 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| CAC 40 | 1.94× | Business & Career |
| Unique Gifts | 1.74× | Shopping |
| Underarm hair | 9.19× | Beauty & Wellness |
| Stradivarius | 1.86× | Shopping |
| Israel | 2.03× | Travel & Leisure |
| Progressive rock | 1.59× | Music & Radio |
| Birthday Gifts | 1.68× | Kids & Family |
| Urban Outfitters | 1.58× | Shopping |
| Urban horticulture | 1.64× | Home & Garden |
| Hundertwasserhaus | 4.98× | Travel & Leisure |
| Metamorphoses | 2.69× | Literature |
| Tiken Jah Fakoly | 17.59× | Music & Radio |
| MK | 2.04× | Music & Radio |
| Minestrone | 1.77× | Food & Beverages |
| Digital literacy | 16.98× | Internet & Social Media |
| Snow White (Fables) | 1.52× | Literature |
| Irrigation sprinkler | 5.65× | Home & Garden |
| Acoustic music | 2.6× | Music & Radio |
| KLIX (AM) | 1.61× | Music & Radio |
| Golem | 1.92× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.88 |
| Indulgence | JOY | 1.6 |
| Need for Security | CONSERVATISM | 1.53 |
| Quality Awareness | PREMIUM | 1.47 |
| DIY Mentality | THRILL | 1.46 |
| Luxury Orientation | PREMIUM | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.1% |
| United Kingdom | 6.4% |
| Brazil | 6.3% |
See Fuel audiences in other countries
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Fuel have in Germany?
Fuel has an estimated audience of 2,132,978 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Fuel fans?
27.3% of Fuel fans are female, 72.7% are male, with an average age of 43.3 years.
Which brands do Fuel fans like most?
Fuel fans show strongest brand affinity for CAC 40 (1.94×), Unique Gifts (1.74×), and Underarm hair (9.19×) over the country average.
Where do Fuel fans live in Germany?
Fuel fans in Germany are most concentrated in Nordrhein-Westfalen (reach 437,011), Bayern (reach 370,753), and Baden-Württemberg (reach 329,118). These three regions account for the largest share of the active audience.
What other brands do Fuel fans also like?
Beyond Fuel itself, the audience over-indexes on Unique Gifts (1.74×), Underarm hair (9.19×), Stradivarius (1.86×), and Israel (2.03×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Fuel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.