A data profile of the people who buy, follow and care about Fuel in United Kingdom — modelled from more than twelve digital signal sources. Fuel has an estimated audience of 3,842,768 people in United Kingdom.
The average Fuel fan in United Kingdom is 45.9 years old, more male, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Esso, Wikipedia, HVAC, with strongest over-indexing on Esso (3.63× the country average).
Demographically, the Fuel audience skews more male with an average age of 45.9, and over-indexes on personality traits such as Patriotism, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Fuel fan in United Kingdom is more male, around 45.9 years old, with strong Patriotism tendencies and a notable affinity for Esso.
The key figures that characterise the Fuel profile in United Kingdom.
42.2% are female, 57.8% are male, average age 45.9.
| Metric | Value |
|---|---|
| Female | 42.2% |
| Male | 57.8% |
| Average age | 45.9 |
| Estimated audience size | 3,842,768 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 13% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 38% |
of the worldwide Fuel audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 23.1% |
| United Kingdom | 6.4% |
| Brazil | 6.3% |
Where the Fuel audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~3M | 2.23× | |
| 02 | West Midlands | ~200K | 1.37× | |
| 03 | Yorkshire and the Humber | ~400K | 1.30× | |
| 04 | North East | ~200K | 1.06× | |
| 05 | South West | ~300K | 1.00× | |
| 06 | East Midlands | ~300K | 0.94× | |
| 07 | South East | ~500K | 0.90× | |
| 08 | East of England | ~300K | 0.77× | |
| 09 | North West | ~300K | 0.66× | |
| 10 | Northern Ireland | ~70K | 0.63× | |
| 11 | Scotland | ~200K | 0.60× | |
| 12 | Wales | ~100K | 0.57× |
The strongest cross-interests of the Fuel audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Esso | Cars & Mobility | 3.63× | ||
| 02 | Air pollution | Health | 3.48× | ||
| 03 | Risk management | Business & Career | 3.34× | ||
| 04 | HVAC | Home & Garden | 3.29× | ||
| 05 | Motorhome | Cars & Mobility | 3.17× | ||
| 06 | Wikipedia | Internet & Social Media | 3.10× | ||
| 07 | Forestry | Home & Garden | 3.10× | ||
| 08 | Solar energy | Home & Garden | 3.09× | ||
| 09 | Mobile home | Cars & Mobility | 2.80× | ||
| 10 | Škoda Auto | Cars & Mobility | 2.78× | ||
| 11 | Refrigerator | Home & Garden | 2.56× | ||
| 12 | Betfair | Games | 2.36× | ||
| 13 | Hobby | Home & Garden | 1.89× | ||
| 14 | William Hill (bookmaker) | Games | 1.89× | ||
| 15 | Internet & Social Media | 1.78× | |||
| 16 | Screwfix | Home & Garden | 1.73× | ||
| 17 | Autotrader | Cars & Mobility | 1.71× | ||
| 18 | Distilled beverage | Food & Beverages | 1.67× | ||
| 19 | Politics | Politics & Society | 1.61× | ||
| 20 | B&Q | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.68× | |
| Convenience Orientation | PREMIUM | 1.53× | |
| Need for Security | CONSERVATISM | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.73× | |
| Pet Ownership | JOY | 0.74× | |
| Design Affinity | PREMIUM | 0.76× |
Fuel has an estimated audience of 3,842,768 people in United Kingdom, concentrated in England and South East.
42.2% of Fuel fans are female, 57.8% are male, with an average age of 45.9 years.
Fuel fans show strongest brand affinity for Esso (3.63×), Wikipedia (3.1×), and HVAC (3.29×) over the country average.
Fuel fans in United Kingdom are most concentrated in England (reach ~3M), South East (reach ~500K), and Yorkshire and the Humber (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Fuel itself, the audience over-indexes on Wikipedia (3.1×), HVAC (3.29×), Hobby (1.89×), and Solar energy (3.09×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Fuel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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