A data profile of the people who buy, follow and care about Fuel in Brazil — modelled from more than twelve digital signal sources. Fuel has an estimated audience of 3,742,568 people in Brazil.
Fuel has an estimated audience of 3,742,568 people in Brazil. 39.8% are female, 60.2% are male, average age 43.6. Top brand affinities: Filling station, Esporte Clube Bahia, Public transport, Formula One, MSN.
Top brand affinities include Filling station, Esporte Clube Bahia, Public transport, with strongest over-indexing on Filling station (5.84× the country average).
Demographically, the Fuel audience skews more male with an average age of 43.6, and over-indexes on personality traits such as Patriotism, Convenience Orientation.
The typical Fuel fan in Brazil is more male, around 43.6 years old, with strong Patriotism tendencies and a notable affinity for Filling station.
The key figures that characterise the Fuel profile in Brazil.
39.8% are female, 60.2% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 39.8% |
| Male | 60.2% |
| Average age | 43.6 |
| Estimated audience size | 3,742,568 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 29% |
of the worldwide Fuel audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 23.1% |
| United Kingdom | 6.4% |
| Brazil | 6.3% |
The strongest cross-interests of the Fuel audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Filling station | Cars & Mobility | 5.84× | ||
| 02 | Family car | Cars & Mobility | 3.84× | ||
| 03 | Automobile repair shop | Cars & Mobility | 3.58× | ||
| 04 | Sandra Bullock | Movies & TV | 3.44× | ||
| 05 | Makita | Home & Garden | 2.90× | ||
| 06 | AutoZone | Cars & Mobility | 2.82× | ||
| 07 | Public transport | Cars & Mobility | 2.44× | ||
| 08 | Petrobras | Cars & Mobility | 2.31× | ||
| 09 | Max Verstappen | Sports | 2.09× | ||
| 10 | Google Maps | Internet & Social Media | 1.99× | ||
| 11 | Jeep Compass | Cars & Mobility | 1.93× | ||
| 12 | Sweepstakes | Games | 1.82× | ||
| 13 | Solar energy | Home & Garden | 1.82× | ||
| 14 | Localiza | Cars & Mobility | 1.81× | ||
| 15 | MSN | News | 1.80× | ||
| 16 | Anne Hathaway | Movies & TV | 1.80× | ||
| 17 | Brad Pitt | Movies & TV | 1.74× | ||
| 18 | Esporte Clube Bahia | Sports | 1.67× | ||
| 19 | Formula One | Sports | 1.59× | ||
| 20 | Volkswagen | Cars & Mobility | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.14× | |
| Convenience Orientation | PREMIUM | 1.69× | |
| Family Orientation | CONSERVATISM | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.43× | |
| Design Affinity | PREMIUM | 0.58× | |
| Creativity | OPEN | 0.61× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Fuel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.