Fuel Audience in United States

Fuel logo

Fuel has an estimated audience of 13,792,831 people in United States. 41.7% are female, 58.3% are male, average age 37.8. Top regions: New York, California, Texas. Top brand affinities: Vocal harmony, Governor of Michigan, Grinch, Hipster, Wok.

The average Fuel fan in United States is 37.8 years old, more male, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Vocal harmony, Governor of Michigan, Grinch, with strongest over-indexing on Vocal harmony (9.33× the country average). Demographically, the Fuel audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Fuel fans

Demographic split for Fuel audience in United States
MetricValue
Female41.7%
Male58.3%
Average age37.8
Estimated audience size13,792,831

Audience persona

The typical Fuel fan in United States is more male, around 37.8 years old, with strong Patriotism tendencies and a notable affinity for Vocal harmony.

Top regions in United States

Top regions ranked by reach for Fuel in United States
RegionReachAffinity
New York1,703,8262.21×
California1,407,0350.93×
Texas979,9580.83×
Florida843,2200.9×
Indiana501,1951.99×
Michigan471,1571.31×
Georgia450,3721.06×
Pennsylvania380,9960.82×
Illinois370,4550.81×
Ohio332,8950.78×
North Carolina329,8580.79×
Arizona281,0331×
Washington250,2070.9×
Tennessee230,4180.83×
South Carolina226,1241.09×
Virginia221,9040.66×
Wisconsin217,6261.05×
New Jersey211,9780.6×
Alabama210,2681.09×
Missouri209,6290.94×
Colorado206,4550.95×
Louisiana188,7421.06×
Massachusetts182,8330.67×
Oklahoma176,7961.15×
Oregon166,3141.05×
Kentucky155,2180.9×
Maryland142,8640.6×
Minnesota131,9490.67×
Iowa129,2121.14×
Nevada128,0780.96×
Kansas120,3491.11×
Arkansas105,3470.93×
Utah103,3530.84×
Mississippi101,0150.89×
West Virginia100,4991.56×
Idaho81,8171.18×
Connecticut81,5620.59×
Nebraska76,9611.11×
New Mexico76,1491.1×
Montana68,7851.8×
Hawaii39,7350.67×
South Dakota38,2371.2×
Wyoming37,7161.84×
Alaska37,2961.26×
Maine36,8140.75×
New Hampshire35,6200.66×
Rhode Island35,3940.81×
North Dakota32,8391.16×
Delaware23,9790.63×
Washington, District of Columbia22,0490.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fuel audience
BrandAffinityCategory
Vocal harmony9.33×Music & Radio
Governor of Michigan15.09×Politics & Society
Grinch6.63×Movies & TV
Hipster15.6×Politics & Society
Wok10.33×Food & Beverages
Goop8.42×Internet & Social Media
Hibachi10.98×Food & Beverages
Google Home8.13×Technology & Electronics
El Paso County, Colorado15.87×Travel & Leisure
Cherish (group)12.73×Music & Radio
Minnesota1.84×Travel & Leisure
N1 road (South Africa)4.34×Travel & Leisure
Grace Slick8.96×Music & Radio
headspace9.17×Health
TV Fanatic10.27×Movies & TV
La Jolla8.67×Travel & Leisure
Fairy godmother6.93×Literature
No Escape (1994 film)10.47×Movies & TV
Urban Outfitters1.7×Shopping
Gift registry11.49×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fuel audience
TraitClusterScore
PatriotismCONSERVATISM1.61
Need for SecurityCONSERVATISM1.51
ExtroversionTHRILL1.48
IndividualismJOY1.42
DIY MentalityTHRILL1.34
Quality AwarenessPREMIUM1.34

Worldwide distribution

Worldwide audience distribution share by country for Fuel
CountryShare
United States23.1%
United Kingdom6.4%
Brazil6.3%

See Fuel audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Fuel have in United States?

Fuel has an estimated audience of 13,792,831 people in United States, concentrated in New York and California.

What is the gender split and age of Fuel fans?

41.7% of Fuel fans are female, 58.3% are male, with an average age of 37.8 years.

Which brands do Fuel fans like most?

Fuel fans show strongest brand affinity for Vocal harmony (9.33×), Governor of Michigan (15.09×), and Grinch (6.63×) over the country average.

Where do Fuel fans live in United States?

Fuel fans in United States are most concentrated in New York (reach 1,703,826), California (reach 1,407,035), and Texas (reach 979,958). These three regions account for the largest share of the active audience.

What other brands do Fuel fans also like?

Beyond Fuel itself, the audience over-indexes on Governor of Michigan (15.09×), Grinch (6.63×), Hipster (15.6×), and Wok (10.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fuel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.