Rascasse Audience Intelligence

Fuel Audience in United States

A data profile of the people who buy, follow and care about Fuel in United States — modelled from more than twelve digital signal sources. Fuel has an estimated audience of 13,792,831 people in United States.

#1727among Topic in United States#91in Cars & Mobility

The average Fuel fan in United States is 37.8 years old, more male, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Discount Tire, NASDAQ, Compact car, with strongest over-indexing on Discount Tire (3.2× the country average).

Demographically, the Fuel audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Fuel fan in United States is more male, around 37.8 years old, with strong Patriotism tendencies and a notable affinity for Discount Tire.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fuel profile in United States.

Audience size
13.8M
in United States
Gender
41.7%♀
58.3% male
Age
37.8
average years
Country rank
#2569
Topic in United States
Fig. 01

Search interest · 12-month trend

+34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fuel fans

41.7% are female, 58.3% are male, average age 37.8.

Fig. 02

Gender split

41.7%
Female
58.3%
Male
Demographic split for Fuel audience in United States
MetricValue
Female41.7%
Male58.3%
Average age37.8
Estimated audience size13,792,831
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Fuel audience in United States
Age bracketShare%
16-1928%
20-2918%
30-3915%
40-4916%
50+23%
Fig. 04

Worldwide distribution

23.1%

of the worldwide Fuel audience comes from United States.

Worldwide audience distribution share by country for Fuel
CountryShare
United States23.1%
United Kingdom6.4%
Brazil6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fuel audience in United States is strongest.

Fig. 05

Top regions by affinity

Fuel fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~40K2.10×
02New York~1.5M1.93×
03Montana~70K1.87×
04Indiana~400K1.77×
05West Virginia~100K1.54×
06South Dakota~40K1.36×
07Alaska~40K1.31×
08Oklahoma~200K1.29×
09North Dakota~40K1.24×
10Kansas~100K1.23×
11Idaho~80K1.21×
12Michigan~400K1.20×
13New Mexico~80K1.16×
14Iowa~100K1.15×
15Nebraska~80K1.11×
16Louisiana~200K1.05×
17Oregon~200K1.05×
18Alabama~200K1.04×
19South Carolina~200K1.03×
20Wisconsin~200K1.00×
21Colorado~200K0.98×
22Georgia~400K0.97×
23Arizona~300K0.97×
24Arkansas~100K0.96×
25Mississippi~100K0.96×
26Nevada~100K0.95×
27Missouri~200K0.94×
28Washington~300K0.90×
29Kentucky~200K0.90×
30Florida~800K0.89×
31California~1.5M0.86×
32Utah~100K0.86×
33Rhode Island~40K0.86×
34Pennsylvania~400K0.85×
35Tennessee~200K0.84×
36Texas~1M0.81×
37Ohio~300K0.78×
38Maine~40K0.78×
39Illinois~400K0.77×
40North Carolina~300K0.77×
41Hawaii~40K0.73×
42New Hampshire~40K0.70×
43Minnesota~100K0.69×
44Delaware~30K0.68×
45Massachusetts~200K0.67×
46Virginia~200K0.66×
47Connecticut~90K0.63×
48New Jersey~200K0.61×
49Maryland~100K0.61×
50Washington, District of Columbia~20K0.56×
Fig. 06

Affinity by region

Affinity by region — Fuel, United States
0.56×1.00×2.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fuel audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fuel audience
#·InterestCategoryAffinity×
01Electric motorcycles and scootersCars & Mobility4.44×
02Compact carCars & Mobility3.99×
03Automobile repair shopCars & Mobility3.45×
04MotorboatCars & Mobility3.45×
05Discount TireShopping3.20×
06NASDAQBusiness & Career3.00×
07Air pollutionHealth2.83×
08Racing gamesGames2.81×
09HVACHome & Garden2.53×
10Tractor Supply CompanyShopping2.42×
117-ElevenShopping2.34×
12Solar energyHome & Garden2.32×
13Renewable energyBusiness & Career2.23×
14CarGurusCars & Mobility2.07×
15Electric guitarMusic & Radio2.06×
16Hardware storeHome & Garden2.04×
17Swimming poolSports1.90×
18AutoZoneCars & Mobility1.83×
19TattoosFashion & Accessoires1.60×
20Financial servicesBusiness & Career1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fuel audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fuel audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.09×
Need for SecurityCONSERVATISM1.61×
Career OrientationPOWER1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fuel audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.72×
Pet OwnershipJOY0.73×
Design AffinityPREMIUM0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fuel have in United States?

Fuel has an estimated audience of 13,792,831 people in United States, concentrated in New York and California.

02

What is the gender split and age of Fuel fans?

41.7% of Fuel fans are female, 58.3% are male, with an average age of 37.8 years.

03

Which brands do Fuel fans like most?

Fuel fans show strongest brand affinity for Discount Tire (3.2×), NASDAQ (3×), and Compact car (3.99×) over the country average.

04

Where do Fuel fans live in United States?

Fuel fans in United States are most concentrated in New York (reach ~1.5M), California (reach ~1.5M), and Texas (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Fuel fans also like?

Beyond Fuel itself, the audience over-indexes on NASDAQ (3×), Compact car (3.99×), 7-Eleven (2.34×), and AutoZone (1.83×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Fuel audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Fuel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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