Rascasse Audience Intelligence

Racing games Audience in United States

A data profile of the people who buy, follow and care about Racing games in United States — modelled from more than twelve digital signal sources. Racing games has an estimated audience of 16,306,955 people in United States.

#19among Gaming genre in United States#1449among Topic in United States#40in Games

The average Racing games fan in United States is 37.6 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include AutoZone, Online shopping, Sports games, with strongest over-indexing on AutoZone (3.78× the country average).

Demographically, the Racing games audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Racing games fan in United States is more male, around 37.6 years old, with strong Patriotism tendencies and a notable affinity for AutoZone.

Category: Games · Type: Topic · Subtype: Gaming genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Racing games profile in United States.

Audience size
16.3M
in United States
Gender
28.0%♀
72.0% male
Age
37.6
average years
Country rank
#2126
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Racing games fans

28.0% are female, 72.0% are male, average age 37.6.

Fig. 02

Gender split

28.0%
Female
72.0%
Male
Demographic split for Racing games audience in United States
MetricValue
Female28.0%
Male72.0%
Average age37.6
Estimated audience size16,306,955
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Racing games audience in United States
Age bracketShare%
16-1923%
20-2921%
30-3920%
40-4918%
50+17%
Fig. 04

Worldwide distribution

16.4%

of the worldwide Racing games audience comes from United States.

Worldwide audience distribution share by country for Racing games
CountryShare
United States16.4%
India5.8%
Italy4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Racing games audience in United States is strongest.

Fig. 05

Top regions by affinity

Racing games fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~200K1.47×
02North Dakota~50K1.43×
03Mississippi~200K1.41×
04Kentucky~300K1.37×
05Oklahoma~200K1.34×
06Iowa~200K1.33×
07Alabama~300K1.31×
08Georgia~600K1.26×
09Indiana~400K1.21×
10Missouri~300K1.20×
11Louisiana~300K1.20×
12Kansas~200K1.18×
13North Carolina~600K1.17×
14South Dakota~40K1.15×
15Texas~1.5M1.12×
16Nebraska~90K1.09×
17West Virginia~80K1.09×
18Virginia~400K1.07×
19Michigan~500K1.06×
20Wisconsin~300K1.05×
21Tennessee~300K1.03×
22South Carolina~300K1.02×
23Ohio~500K1.00×
24Idaho~80K0.98×
25Pennsylvania~500K0.96×
26New Mexico~80K0.94×
27New Hampshire~60K0.94×
28Delaware~40K0.94×
29Vermont~30K0.94×
30Utah~100K0.93×
31Illinois~500K0.92×
32Washington~300K0.92×
33Nevada~100K0.90×
34New Jersey~400K0.89×
35Hawaii~60K0.87×
36Maine~50K0.87×
37Arizona~300K0.86×
38Montana~40K0.86×
39California~1.5M0.85×
40New York~800K0.85×
41Oregon~200K0.85×
42Florida~900K0.84×
43Connecticut~100K0.82×
44Rhode Island~40K0.82×
45Minnesota~200K0.81×
46Alaska~30K0.80×
47Colorado~200K0.79×
48Maryland~200K0.78×
49Massachusetts~200K0.76×
50Washington, District of Columbia~30K0.62×
Fig. 06

Affinity by region

Affinity by region — Racing games, United States
0.62×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Racing games audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Racing games audience
#·InterestCategoryAffinity×
01Vehicle simulation gameGames11.50×
02Kyle BuschSports4.76×
03Sports gamesGames4.60×
04Haul truckCars & Mobility4.24×
05Dump truckCars & Mobility4.16×
06AutoZoneCars & Mobility3.78×
07Advance Auto PartsCars & Mobility3.51×
08Motorcycle racingCars & Mobility3.14×
09Mobile gameGames2.88×
10RoadTravel & Leisure2.78×
11Hand toolHome & Garden2.58×
12Freight transportCars & Mobility2.47×
13MachineBusiness & Career2.20×
14Android (operating system)Technology & Electronics2.04×
15Video gamesGames1.90×
16Motor vehicleCars & Mobility1.89×
17Online shoppingShopping1.73×
18ComputersTechnology & Electronics1.63×
19AutomobilesCars & Mobility1.58×
20TelevisionsTechnology & Electronics1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Racing games audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Racing games audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.04×
Need for SecurityCONSERVATISM1.46×
Early Adopter MentalityPOWER1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Racing games audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.66×
SustainabilityBALANCE0.72×
CreativityOPEN0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Racing games have in United States?

Racing games has an estimated audience of 16,306,955 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Racing games fans?

28.0% of Racing games fans are female, 72.0% are male, with an average age of 37.6 years.

03

Which brands do Racing games fans like most?

Racing games fans show strongest brand affinity for AutoZone (3.78×), Online shopping (1.73×), and Sports games (4.6×) over the country average.

04

Where do Racing games fans live in United States?

Racing games fans in United States are most concentrated in Texas (reach ~1.5M), California (reach ~1.5M), and Florida (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Racing games fans also like?

Beyond Racing games itself, the audience over-indexes on Online shopping (1.73×), Sports games (4.6×), Kyle Busch (4.76×), and Mobile game (2.88×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Gaming genre audiences in United States

See Racing games audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Racing games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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