Racing games Audience in United States

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Racing games has an estimated audience of 16,306,955 people in United States. 28.0% are female, 72.0% are male, average age 37.6. Top regions: California, Texas, Florida. Top brand affinities: AutoZone, Online shopping, Sports games, Mobile game, Video games.

The average Racing games fan in United States is 37.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include AutoZone, Online shopping, Sports games, with strongest over-indexing on AutoZone (3.78× the country average). Demographically, the Racing games audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Topic · Subtype: Gaming genre

Demographics of Racing games fans

Demographic split for Racing games audience in United States
MetricValue
Female28.0%
Male72.0%
Average age37.6
Estimated audience size16,306,955

Audience persona

The typical Racing games fan in United States is more male, around 37.6 years old, with strong Risk Appetite tendencies and a notable affinity for AutoZone.

Top regions in United States

Top regions ranked by reach for Racing games in United States
RegionReachAffinity
California1,724,6280.96×
Texas1,690,3571.21×
Florida1,169,4621.06×
New York840,9460.92×
Georgia580,6331.16×
North Carolina546,1371.11×
Illinois512,7710.94×
Pennsylvania508,9750.93×
Virginia507,1541.28×
Ohio481,3860.96×
Michigan449,3861.05×
New Jersey422,6331.02×
Washington373,8821.14×
Indiana370,6931.24×
Tennessee348,6621.07×
Arizona316,7940.95×
Missouri293,6061.12×
South Carolina273,2521.11×
Massachusetts264,9410.82×
Louisiana259,9281.24×
Wisconsin254,4571.04×
Maryland251,4170.9×
Alabama246,5321.08×
Kentucky233,7971.14×
Oklahoma221,1371.22×
Colorado211,8210.82×
Minnesota197,6680.85×
Mississippi188,5931.4×
Arkansas171,2301.27×
Nevada164,4531.04×
Oregon163,8570.88×
Iowa157,5521.17×
Connecticut149,9610.92×
Kansas146,9711.14×
Utah146,4411×
West Virginia93,2631.23×
Nebraska92,4481.13×
Idaho84,3661.03×
New Mexico76,6880.94×
Hawaii51,7140.74×
New Hampshire50,4980.79×
Maine47,8240.82×
Rhode Island42,7050.82×
North Dakota36,9171.1×
South Dakota35,9540.95×
Montana34,4400.76×
Delaware32,8190.73×
Washington, District of Columbia29,7670.61×
Alaska21,6530.62×
Vermont21,1500.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Racing games audience
BrandAffinityCategory
AutoZone3.78×Cars & Mobility
Online shopping1.73×Shopping
Sports games4.6×Games
Mobile game2.88×Games
Video games1.9×Games
Dump truck4.16×Cars & Mobility
Android (operating system)2.04×Technology & Electronics
Computers1.63×Technology & Electronics
Road2.78×Travel & Leisure
Haul truck4.24×Cars & Mobility
Advance Auto Parts3.51×Cars & Mobility
Vehicle simulation game11.5×Games
Televisions1.54×Technology & Electronics
Freight transport2.47×Cars & Mobility
Automobiles1.58×Cars & Mobility
Machine2.2×Business & Career
Friends1.71×Movies & TV
Hand tool2.58×Home & Garden
Motorcycle racing3.14×Cars & Mobility
Motor vehicle1.89×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Racing games audience
TraitClusterScore
Risk AppetiteTHRILL2.66
Luxury OrientationPREMIUM1.54
ExtroversionTHRILL1.34
LGBTQ+ IdentityOPEN1.32
Early Adopter MentalityPOWER1.27
Family OrientationCONSERVATISM1.25

Worldwide distribution

Worldwide audience distribution share by country for Racing games
CountryShare
United States16.4%
India5.8%
Italy4.1%

See Racing games audiences in other countries

More Gaming genre audiences in United States

Frequently asked questions

How many fans does Racing games have in United States?

Racing games has an estimated audience of 16,306,955 people in United States, concentrated in California and Texas.

What is the gender split and age of Racing games fans?

28.0% of Racing games fans are female, 72.0% are male, with an average age of 37.6 years.

Which brands do Racing games fans like most?

Racing games fans show strongest brand affinity for AutoZone (3.78×), Online shopping (1.73×), and Sports games (4.6×) over the country average.

Where do Racing games fans live in United States?

Racing games fans in United States are most concentrated in California (reach 1,724,628), Texas (reach 1,690,357), and Florida (reach 1,169,462). These three regions account for the largest share of the active audience.

What other brands do Racing games fans also like?

Beyond Racing games itself, the audience over-indexes on Online shopping (1.73×), Sports games (4.6×), Mobile game (2.88×), and Video games (1.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Racing games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.