A data profile of the people who buy, follow and care about Racing games in United Kingdom — modelled from more than twelve digital signal sources. Racing games has an estimated audience of 3,767,001 people in United Kingdom.
The average Racing games fan in United Kingdom is 40.7 years old, more male, and lives primarily in England.
The audience is concentrated in England, South East, Greater London.
Top brand affinities include Automobiles, Business, Mobile game, with strongest over-indexing on Automobiles (2.08× the country average).
Demographically, the Racing games audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Racing games fan in United Kingdom is more male, around 40.7 years old, with strong Patriotism tendencies and a notable affinity for Automobiles.
The key figures that characterise the Racing games profile in United Kingdom.
28.1% are female, 71.9% are male, average age 40.7.
| Metric | Value |
|---|---|
| Female | 28.1% |
| Male | 71.9% |
| Average age | 40.7 |
| Estimated audience size | 3,767,001 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 23% |
of the worldwide Racing games audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 16.4% |
| India | 5.8% |
| Italy | 4.1% |
Where the Racing games audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wales | ~300K | 1.25× | |
| 02 | North West | ~500K | 1.17× | |
| 03 | East of England | ~400K | 1.13× | |
| 04 | South East | ~600K | 1.10× | |
| 05 | South West | ~300K | 1.08× | |
| 06 | East Midlands | ~300K | 1.07× | |
| 07 | Greater London | ~500K | 1.04× | |
| 08 | Northern Ireland | ~100K | 0.99× | |
| 09 | Scotland | ~300K | 0.97× | |
| 10 | West Midlands | ~100K | 0.89× | |
| 11 | Yorkshire and the Humber | ~200K | 0.81× | |
| 12 | North East | ~100K | 0.78× | |
| 13 | England | ~2.5M | 0.74× |
The strongest cross-interests of the Racing games audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sports games | Games | 3.50× | ||
| 02 | Auto mechanic | Cars & Mobility | 3.45× | ||
| 03 | Mobile game | Games | 2.70× | ||
| 04 | Solar energy | Home & Garden | 2.62× | ||
| 05 | Cars (film) | Movies & TV | 2.48× | ||
| 06 | Autotrader | Cars & Mobility | 2.20× | ||
| 07 | Automobiles | Cars & Mobility | 2.08× | ||
| 08 | Machine | Business & Career | 1.99× | ||
| 09 | Transport | Cars & Mobility | 1.98× | ||
| 10 | William Hill (bookmaker) | Games | 1.98× | ||
| 11 | Online games | Games | 1.97× | ||
| 12 | Paddy Power | Games | 1.96× | ||
| 13 | Training | Sports | 1.93× | ||
| 14 | Screwfix | Home & Garden | 1.93× | ||
| 15 | Electronics | Technology & Electronics | 1.91× | ||
| 16 | Halfords | Cars & Mobility | 1.85× | ||
| 17 | Toolstation | Home & Garden | 1.82× | ||
| 18 | Video games | Games | 1.71× | ||
| 19 | Business | Business & Career | 1.59× | ||
| 20 | Competition | Business & Career | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.72× | |
| Need for Security | CONSERVATISM | 1.29× | |
| Risk Appetite | THRILL | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.59× | |
| Creativity | OPEN | 0.71× | |
| Sustainability | BALANCE | 0.72× |
Racing games has an estimated audience of 3,767,001 people in United Kingdom, concentrated in England and South East.
28.1% of Racing games fans are female, 71.9% are male, with an average age of 40.7 years.
Racing games fans show strongest brand affinity for Automobiles (2.08×), Business (1.59×), and Mobile game (2.7×) over the country average.
Racing games fans in United Kingdom are most concentrated in England (reach ~2.5M), South East (reach ~600K), and Greater London (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Racing games itself, the audience over-indexes on Business (1.59×), Mobile game (2.7×), Transport (1.98×), and Video games (1.71×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Racing games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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