A data profile of the people who buy, follow and care about Auto mechanic in United Kingdom — modelled from more than twelve digital signal sources. Auto mechanic has an estimated audience of 3,398,559 people in United Kingdom.
The average Auto mechanic fan in United Kingdom is 40.5 years old, more male, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Air pollution, Automobile repair shop, EBay, with strongest over-indexing on Air pollution (7.81× the country average).
Demographically, the Auto mechanic audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Quality Awareness, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Auto mechanic fan in United Kingdom is more male, around 40.5 years old, with strong Quality Awareness tendencies and a notable affinity for Air pollution.
The key figures that characterise the Auto mechanic profile in United Kingdom.
20.5% are female, 79.5% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 20.5% |
| Male | 79.5% |
| Average age | 40.5 |
| Estimated audience size | 3,398,559 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 24% |
of the worldwide Auto mechanic audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 20.8% |
| Germany | 6.5% |
| Brazil | 4.6% |
Where the Auto mechanic audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Northern Ireland | ~200K | 1.64× | |
| 02 | West Midlands | ~200K | 1.62× | |
| 03 | Yorkshire and the Humber | ~300K | 1.22× | |
| 04 | South East | ~500K | 1.16× | |
| 05 | East Midlands | ~200K | 0.93× | |
| 06 | East of England | ~300K | 0.91× | |
| 07 | South West | ~200K | 0.88× | |
| 08 | North East | ~100K | 0.88× | |
| 09 | Scotland | ~200K | 0.81× | |
| 10 | Wales | ~200K | 0.78× | |
| 11 | England | ~2.5M | 0.73× | |
| 12 | North West | ~200K | 0.58× |
The strongest cross-interests of the Auto mechanic audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rim (wheel) | Cars & Mobility | 15.90× | ||
| 02 | Automobile repair shop | Cars & Mobility | 8.94× | ||
| 03 | Car club | Cars & Mobility | 8.32× | ||
| 04 | Sandra Bullock | Movies & TV | 8.05× | ||
| 05 | Air pollution | Health | 7.81× | ||
| 06 | Carcare | Cars & Mobility | 7.48× | ||
| 07 | Vintage car | Cars & Mobility | 6.33× | ||
| 08 | Workwear | Fashion & Accessoires | 5.16× | ||
| 09 | LED lamp | Home & Garden | 4.84× | ||
| 10 | Škoda Auto | Cars & Mobility | 4.46× | ||
| 11 | 4K resolution | Technology & Electronics | 4.41× | ||
| 12 | Solar energy | Home & Garden | 4.06× | ||
| 13 | Vehicle insurance | Cars & Mobility | 3.73× | ||
| 14 | Breaking news | Movies & TV | 3.33× | ||
| 15 | EBay | Shopping | 3.23× | ||
| 16 | Life insurance | Business & Career | 3.05× | ||
| 17 | Energy | Home & Garden | 2.98× | ||
| 18 | Comedy movies | Movies & TV | 1.76× | ||
| 19 | Rock music | Music & Radio | 1.71× | ||
| 20 | YouTube | Movies & TV | 1.70× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.47× | |
| Patriotism | CONSERVATISM | 2.39× | |
| Need for Security | CONSERVATISM | 1.84× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.60× | |
| Early Adopter Mentality | POWER | 0.75× | |
| Creativity | OPEN | 0.76× |
Auto mechanic has an estimated audience of 3,398,559 people in United Kingdom, concentrated in England and South East.
20.5% of Auto mechanic fans are female, 79.5% are male, with an average age of 40.5 years.
Auto mechanic fans show strongest brand affinity for Air pollution (7.81×), Automobile repair shop (8.94×), and EBay (3.23×) over the country average.
Auto mechanic fans in United Kingdom are most concentrated in England (reach ~2.5M), South East (reach ~500K), and Yorkshire and the Humber (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Auto mechanic itself, the audience over-indexes on Automobile repair shop (8.94×), EBay (3.23×), Breaking news (3.33×), and Energy (2.98×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Auto mechanic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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