A data profile of the people who buy, follow and care about Auto mechanic in Brazil — modelled from more than twelve digital signal sources. Auto mechanic has an estimated audience of 4,618,224 people in Brazil.
Auto mechanic has an estimated audience of 4,618,224 people in Brazil. 20.9% are female, 79.1% are male, average age 40.1. Top brand affinities: Automobile repair shop, Sweepstakes, Family car, Carcare, Max Verstappen.
Top brand affinities include Automobile repair shop, Sweepstakes, Family car, with strongest over-indexing on Automobile repair shop (16.86× the country average).
Demographically, the Auto mechanic audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Family Orientation, Travelling.
The typical Auto mechanic fan in Brazil is more male, around 40.1 years old, with strong Family Orientation tendencies and a notable affinity for Automobile repair shop.
The key figures that characterise the Auto mechanic profile in Brazil.
20.9% are female, 79.1% are male, average age 40.1.
| Metric | Value |
|---|---|
| Female | 20.9% |
| Male | 79.1% |
| Average age | 40.1 |
| Estimated audience size | 4,618,224 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 21% | |
| 30-39 | 22% | |
| 40-49 | 21% | |
| 50+ | 21% |
of the worldwide Auto mechanic audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 20.8% |
| Germany | 6.5% |
| Brazil | 4.6% |
The strongest cross-interests of the Auto mechanic audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Automobile repair shop | Cars & Mobility | 16.86× | ||
| 02 | Chip tuning | Cars & Mobility | 12.83× | ||
| 03 | Auto detailing | Cars & Mobility | 11.09× | ||
| 04 | Carcare | Cars & Mobility | 8.85× | ||
| 05 | Family car | Cars & Mobility | 8.66× | ||
| 06 | Antique car | Cars & Mobility | 8.39× | ||
| 07 | Audi A5 | Cars & Mobility | 7.92× | ||
| 08 | Car dealership | Cars & Mobility | 6.63× | ||
| 09 | Auto show | Cars & Mobility | 6.63× | ||
| 10 | Fiat 500 | Cars & Mobility | 6.20× | ||
| 11 | Audi A3 | Cars & Mobility | 6.05× | ||
| 12 | Used car | Cars & Mobility | 4.97× | ||
| 13 | Hatchback | Cars & Mobility | 4.85× | ||
| 14 | Max Verstappen | Sports | 4.77× | ||
| 15 | Sweepstakes | Games | 4.72× | ||
| 16 | Makita | Home & Garden | 4.18× | ||
| 17 | Hyundai | Cars & Mobility | 3.22× | ||
| 18 | WebMotors | Cars & Mobility | 2.31× | ||
| 19 | Formula One | Sports | 2.30× | ||
| 20 | Volkswagen | Cars & Mobility | 2.15× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 2.61× | |
| Travelling | THRILL | 2.35× | |
| Patriotism | CONSERVATISM | 2.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.50× | |
| Mindfulness | BALANCE | 0.56× | |
| Spirituality | BALANCE | 0.59× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Auto mechanic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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