Auto mechanic Audience in United States

Auto mechanic logo

Auto mechanic has an estimated audience of 20,868,272 people in United States. 24.7% are female, 75.3% are male, average age 37.4. Top regions: California, Texas, Florida. Top brand affinities: Hipster, Governor of Michigan, Goop, Grinch, Elsword.

The average Auto mechanic fan in United States is 37.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hipster, Governor of Michigan, Goop, with strongest over-indexing on Hipster (17.96× the country average). Demographically, the Auto mechanic audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Quality Awareness, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Auto mechanic fans

Demographic split for Auto mechanic audience in United States
MetricValue
Female24.7%
Male75.3%
Average age37.4
Estimated audience size20,868,272

Audience persona

The typical Auto mechanic fan in United States is more male, around 37.4 years old, with strong Quality Awareness tendencies and a notable affinity for Hipster.

Top regions in United States

Top regions ranked by reach for Auto mechanic in United States
RegionReachAffinity
California2,689,8371.17×
Texas2,040,1281.14×
Florida1,384,0140.98×
New York967,1490.83×
Pennsylvania724,7471.03×
Ohio700,8041.09×
Georgia689,0511.07×
North Carolina667,7591.06×
Illinois647,9290.93×
Washington557,7551.33×
Michigan525,0130.96×
Colorado522,6741.59×
Virginia490,5800.97×
New Jersey477,2300.9×
Indiana412,7371.08×
South Carolina406,1751.29×
Tennessee405,1110.97×
Missouri355,2251.06×
Maryland355,1410.99×
Oregon333,3591.39×
Utah331,6961.77×
Minnesota312,8461.05×
Louisiana290,9741.08×
Oklahoma272,2291.17×
Wisconsin265,1800.84×
Kentucky238,0510.91×
Nevada199,7600.99×
Kansas178,1351.08×
Arizona167,7500.39×
Arkansas164,5910.96×
Connecticut150,1500.72×
Mississippi141,4830.82×
Iowa137,5980.8×
Nebraska133,8571.28×
New Mexico114,0401.09×
Massachusetts113,8050.28×
Idaho112,2981.07×
Rhode Island98,9151.49×
Montana98,8821.71×
Alabama86,9320.3×
Hawaii84,9720.95×
West Virginia72,0860.74×
New Hampshire65,4220.8×
Maine56,4890.76×
South Dakota52,9271.1×
North Dakota49,4371.15×
Washington, District of Columbia48,4800.77×
Delaware42,4300.74×
Vermont32,3750.88×
Wyoming30,9321×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Auto mechanic audience
BrandAffinityCategory
Hipster17.96×Politics & Society
Governor of Michigan11.2×Politics & Society
Goop7.51×Internet & Social Media
Grinch5.34×Movies & TV
Elsword20.7×Games
Vocal harmony5.68×Music & Radio
Wok8.03×Food & Beverages
Hibachi8.33×Food & Beverages
Google Home6.52×Technology & Electronics
Mathcore7.55×Music & Radio
No Escape (1994 film)10.59×Movies & TV
Urban Outfitters1.75×Shopping
El Paso County, Colorado11.43×Travel & Leisure
MK3.7×Music & Radio
La Jolla8.09×Travel & Leisure
Fairy godmother6.47×Literature
Grace Slick6.83×Music & Radio
Cherish (group)8.49×Music & Radio
Gift registry9.94×Kids & Family
Historic site2.95×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Auto mechanic audience
TraitClusterScore
Quality AwarenessPREMIUM1.88
Family OrientationCONSERVATISM1.63
PatriotismCONSERVATISM1.56
Need for SecurityCONSERVATISM1.45
Career OrientationPOWER1.3
Convenience OrientationPREMIUM1.26

Worldwide distribution

Worldwide audience distribution share by country for Auto mechanic
CountryShare
United States20.8%
Germany6.5%
Brazil4.6%

See Auto mechanic audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Auto mechanic have in United States?

Auto mechanic has an estimated audience of 20,868,272 people in United States, concentrated in California and Texas.

What is the gender split and age of Auto mechanic fans?

24.7% of Auto mechanic fans are female, 75.3% are male, with an average age of 37.4 years.

Which brands do Auto mechanic fans like most?

Auto mechanic fans show strongest brand affinity for Hipster (17.96×), Governor of Michigan (11.2×), and Goop (7.51×) over the country average.

Where do Auto mechanic fans live in United States?

Auto mechanic fans in United States are most concentrated in California (reach 2,689,837), Texas (reach 2,040,128), and Florida (reach 1,384,014). These three regions account for the largest share of the active audience.

What other brands do Auto mechanic fans also like?

Beyond Auto mechanic itself, the audience over-indexes on Governor of Michigan (11.2×), Goop (7.51×), Grinch (5.34×), and Elsword (20.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Auto mechanic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.