Rascasse Audience Intelligence

Auto mechanic Audience in United States

A data profile of the people who buy, follow and care about Auto mechanic in United States — modelled from more than twelve digital signal sources. Auto mechanic has an estimated audience of 20,868,272 people in United States.

#1076among Topic in United States#50in Cars & Mobility

The average Auto mechanic fan in United States is 37.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Automobile repair shop, Discount Tire, Carcare, with strongest over-indexing on Automobile repair shop (7.45× the country average).

Demographically, the Auto mechanic audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Patriotism, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Auto mechanic fan in United States is more male, around 37.4 years old, with strong Patriotism tendencies and a notable affinity for Automobile repair shop.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Auto mechanic profile in United States.

Audience size
20.9M
in United States
Gender
24.7%♀
75.3% male
Age
37.4
average years
Country rank
#1567
Topic in United States
Fig. 01

Search interest · 12-month trend

-56%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Auto mechanic fans

24.7% are female, 75.3% are male, average age 37.4.

Fig. 02

Gender split

24.7%
Female
75.3%
Male
Demographic split for Auto mechanic audience in United States
MetricValue
Female24.7%
Male75.3%
Average age37.4
Estimated audience size20,868,272
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the Auto mechanic audience in United States
Age bracketShare%
16-1927%
20-2919%
30-3918%
40-4918%
50+19%
Fig. 04

Worldwide distribution

20.8%

of the worldwide Auto mechanic audience comes from United States.

Worldwide audience distribution share by country for Auto mechanic
CountryShare
United States20.8%
Germany6.5%
Brazil4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Auto mechanic audience in United States is strongest.

Fig. 05

Top regions by affinity

Auto mechanic fans by region: top regions in United States
#RegionReachAffinity×
01Utah~300K1.41×
02Montana~80K1.30×
03Mississippi~200K1.28×
04South Carolina~400K1.25×
05Colorado~400K1.23×
06Georgia~800K1.22×
07Rhode Island~80K1.19×
08Tennessee~500K1.18×
09Louisiana~300K1.17×
10North Carolina~700K1.15×
11Arkansas~200K1.13×
12Alabama~300K1.11×
13Oregon~300K1.11×
14Washington~500K1.09×
15Indiana~400K1.09×
16Nebraska~100K1.09×
17Texas~2M1.08×
18Oklahoma~200K1.08×
19Ohio~700K1.07×
20Kansas~200K1.07×
21Missouri~400K1.06×
22Kentucky~300K1.05×
23Virginia~500K1.03×
24Maryland~400K1.03×
25Minnesota~300K1.03×
26California~2.5M1.01×
27Michigan~600K1.01×
28New Mexico~100K1.01×
29Alaska~50K1.01×
30North Dakota~40K1.01×
31South Dakota~50K1.00×
32Pennsylvania~700K0.99×
33Illinois~700K0.99×
34Idaho~100K0.96×
35Hawaii~80K0.94×
36Delaware~50K0.94×
37Florida~1.5M0.93×
38Nevada~200K0.92×
39Wisconsin~300K0.91×
40Arizona~400K0.89×
41Iowa~200K0.89×
42West Virginia~90K0.89×
43Vermont~30K0.87×
44New Jersey~500K0.86×
45Connecticut~200K0.86×
46New Hampshire~70K0.85×
47New York~900K0.77×
48Maine~60K0.77×
49Washington, District of Columbia~50K0.74×
50Massachusetts~300K0.72×
Fig. 06

Affinity by region

Affinity by region — Auto mechanic, United States
0.72×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Auto mechanic audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Auto mechanic audience
#·InterestCategoryAffinity×
01Automobile repair shopCars & Mobility7.45×
02CarcareCars & Mobility6.69×
03Car clubCars & Mobility5.40×
04Discount TireShopping4.51×
05Auto showCars & Mobility4.47×
06Family carCars & Mobility4.13×
07Antique carCars & Mobility3.84×
08Motorcycle accessoriesCars & Mobility3.38×
09Lawn mowerHome & Garden3.07×
10Racing gamesGames3.07×
11Used carCars & Mobility2.73×
12O'Reilly Auto PartsCars & Mobility2.73×
13Advance Auto PartsCars & Mobility2.70×
14AutoZoneCars & Mobility2.56×
15Solar energyHome & Garden2.48×
16AuctionShopping2.21×
17Hardware storeHome & Garden2.19×
18The UPS StoreShopping1.89×
19Sam's ClubShopping1.73×
20Pizza HutFood & Beverages1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Auto mechanic audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Auto mechanic audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.17×
Quality AwarenessPREMIUM2.01×
Need for SecurityCONSERVATISM1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Auto mechanic audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.62×
CreativityOPEN0.69×
Healthy LifestyleBALANCE0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Auto mechanic have in United States?

Auto mechanic has an estimated audience of 20,868,272 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Auto mechanic fans?

24.7% of Auto mechanic fans are female, 75.3% are male, with an average age of 37.4 years.

03

Which brands do Auto mechanic fans like most?

Auto mechanic fans show strongest brand affinity for Automobile repair shop (7.45×), Discount Tire (4.51×), and Carcare (6.69×) over the country average.

04

Where do Auto mechanic fans live in United States?

Auto mechanic fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~2M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Auto mechanic fans also like?

Beyond Auto mechanic itself, the audience over-indexes on Discount Tire (4.51×), Carcare (6.69×), AutoZone (2.56×), and Used car (2.73×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Auto mechanic audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Auto mechanic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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