Lawn mower Audience in United States

Lawn mower logo

Lawn mower has an estimated audience of 17,201,983 people in United States. 32.7% are female, 67.3% are male, average age 46.1. Top regions: Texas, Florida, California. Top brand affinities: Zero-turn mower, Drill, AutoZone, Lawn, Kubota.

The average Lawn mower fan in United States is 46.1 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Zero-turn mower, Drill, AutoZone, with strongest over-indexing on Zero-turn mower (31.88× the country average). Demographically, the Lawn mower audience skews more male with an average age of 46.1, and over-indexes on personality traits such as Need for Security, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Lawn mower fans

Demographic split for Lawn mower audience in United States
MetricValue
Female32.7%
Male67.3%
Average age46.1
Estimated audience size17,201,983

Audience persona

The typical Lawn mower fan in United States is more male, around 46.1 years old, with strong Need for Security tendencies and a notable affinity for Zero-turn mower.

Top regions in United States

Top regions ranked by reach for Lawn mower in United States
RegionReachAffinity
Texas2,140,1591.45×
Florida1,195,4521.03×
California1,028,7920.54×
Michigan670,6541.49×
New York660,7670.69×
Georgia648,8431.22×
Ohio645,1031.22×
North Carolina613,2851.18×
Illinois592,1201.03×
Pennsylvania524,6450.91×
Indiana406,7741.29×
Tennessee403,9811.17×
Virginia384,5130.92×
Missouri365,8081.32×
Louisiana363,6801.64×
Alabama344,0461.43×
New Jersey340,5690.78×
South Carolina331,0111.28×
Washington309,0500.9×
Wisconsin293,7431.14×
Oklahoma292,4851.53×
Minnesota277,3251.13×
Massachusetts258,5770.76×
Kentucky245,1001.14×
Maryland238,5790.81×
Mississippi221,8011.57×
Colorado207,8480.77×
Arkansas199,0751.4×
Connecticut177,9781.03×
Kansas173,4861.28×
Iowa172,6951.22×
Oregon148,4080.75×
Utah138,1400.9×
Arizona130,8570.37×
Nebraska103,9051.2×
Idaho97,4681.13×
West Virginia86,2861.08×
Maine62,5461.02×
New Hampshire59,6620.88×
New Mexico54,8680.64×
Nevada49,7530.3×
Rhode Island43,7560.8×
Montana43,5330.91×
Delaware39,7730.84×
Hawaii37,8330.51×
South Dakota35,5090.89×
North Dakota33,4890.95×
Vermont24,5170.81×
Alaska22,6350.62×
Wyoming20,2560.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lawn mower audience
BrandAffinityCategory
Zero-turn mower31.88×Home & Garden
Drill6.63×Home & Garden
AutoZone4.05×Cars & Mobility
Lawn5.06×Home & Garden
Kubota15.58×Cars & Mobility
Garden tool10.31×Home & Garden
Power tool5.05×Home & Garden
Drill bit7.14×Home & Garden
Wrench5.54×Home & Garden
Excavator9.38×Cars & Mobility
Cub Cadet19.44×Home & Garden
Logging7.45×Technology & Electronics
John Deere7.68×Cars & Mobility
O'Reilly Auto Parts4.94×Cars & Mobility
Harbor Freight Tools7.25×Home & Garden
Chainsaw8.91×Home & Garden
Dump truck5.14×Cars & Mobility
Tractor Supply Company4.99×Shopping
Massey Ferguson17.54×Cars & Mobility
Golf cart6.04×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lawn mower audience
TraitClusterScore
Need for SecurityCONSERVATISM1.41
DIY MentalityTHRILL1.35
Price SensitivityPREMIUM1.24
ExtroversionTHRILL1.23
Quality AwarenessPREMIUM1.23
Convenience OrientationPREMIUM1.23

Worldwide distribution

Worldwide audience distribution share by country for Lawn mower
CountryShare
United States39.9%
Germany5.4%
United Kingdom5.0%

See Lawn mower audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Lawn mower have in United States?

Lawn mower has an estimated audience of 17,201,983 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Lawn mower fans?

32.7% of Lawn mower fans are female, 67.3% are male, with an average age of 46.1 years.

Which brands do Lawn mower fans like most?

Lawn mower fans show strongest brand affinity for Zero-turn mower (31.88×), Drill (6.63×), and AutoZone (4.05×) over the country average.

Where do Lawn mower fans live in United States?

Lawn mower fans in United States are most concentrated in Texas (reach 2,140,159), Florida (reach 1,195,452), and California (reach 1,028,792). These three regions account for the largest share of the active audience.

What other brands do Lawn mower fans also like?

Beyond Lawn mower itself, the audience over-indexes on Drill (6.63×), AutoZone (4.05×), Lawn (5.06×), and Kubota (15.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lawn mower. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.