Rascasse Audience Intelligence

Lawn mower Audience in United States

A data profile of the people who buy, follow and care about Lawn mower in United States — modelled from more than twelve digital signal sources. Lawn mower has an estimated audience of 17,201,983 people in United States.

#1358among Topic in United States#154in Home & Garden

The average Lawn mower fan in United States is 46.1 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, California.

Top brand affinities include Zero-turn mower, Drill, Lawn, with strongest over-indexing on Zero-turn mower (31.88× the country average).

Demographically, the Lawn mower audience skews more male with an average age of 46.1, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lawn mower fan in United States is more male, around 46.1 years old, with strong Patriotism tendencies and a notable affinity for Zero-turn mower.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lawn mower profile in United States.

Audience size
17.2M
in United States
Gender
32.7%♀
67.3% male
Age
46.1
average years
Country rank
#1984
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lawn mower fans

32.7% are female, 67.3% are male, average age 46.1.

Fig. 02

Gender split

32.7%
Female
67.3%
Male
Demographic split for Lawn mower audience in United States
MetricValue
Female32.7%
Male67.3%
Average age46.1
Estimated audience size17,201,983
Fig. 03

Age distribution

Ø 46.1
average years
Age distribution of the Lawn mower audience in United States
Age bracketShare%
16-197%
20-2913%
30-3919%
40-4924%
50+37%
Fig. 04

Worldwide distribution

39.9%

of the worldwide Lawn mower audience comes from United States.

Worldwide audience distribution share by country for Lawn mower
CountryShare
United States39.9%
Germany5.4%
United Kingdom5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lawn mower audience in United States is strongest.

Fig. 05

Top regions by affinity

Lawn mower fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~200K1.66×
02Louisiana~400K1.63×
03Oklahoma~300K1.57×
04Alabama~400K1.48×
05Arkansas~200K1.48×
06Texas~2M1.43×
07Michigan~600K1.36×
08Missouri~400K1.29×
09Kansas~200K1.29×
10Indiana~400K1.25×
11Iowa~200K1.25×
12South Carolina~300K1.24×
13Ohio~700K1.23×
14Nebraska~100K1.23×
15Idaho~100K1.22×
16Georgia~600K1.21×
17Tennessee~400K1.21×
18Kentucky~300K1.20×
19North Carolina~600K1.14×
20West Virginia~90K1.14×
21Wisconsin~300K1.12×
22Minnesota~300K1.09×
23Illinois~600K1.00×
24Florida~1M0.99×
25North Dakota~30K0.99×
26Maine~60K0.98×
27Connecticut~200K0.96×
28South Dakota~40K0.96×
29Montana~40K0.94×
30Delaware~40K0.92×
31Virginia~400K0.91×
32Pennsylvania~500K0.90×
33Utah~100K0.89×
34Washington~300K0.87×
35Maryland~200K0.84×
36New Hampshire~60K0.84×
37Vermont~20K0.82×
38Rhode Island~40K0.80×
39Oregon~200K0.77×
40New Jersey~300K0.74×
41Massachusetts~200K0.73×
42New Mexico~60K0.69×
43Alaska~30K0.69×
44Colorado~200K0.68×
45New York~600K0.64×
46Hawaii~40K0.57×
47California~1M0.55×
48Washington, District of Columbia~20K0.44×
49Arizona~100K0.40×
50Nevada~50K0.32×
Fig. 06

Affinity by region

Affinity by region — Lawn mower, United States
0.32×1.00×1.66×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lawn mower audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lawn mower audience
#·InterestCategoryAffinity×
01Zero-turn mowerHome & Garden31.88×
02Cub CadetHome & Garden19.44×
03Massey FergusonCars & Mobility17.54×
04KubotaCars & Mobility15.58×
05Bobcat CompanyHome & Garden12.29×
06Garden toolHome & Garden10.31×
07ExcavatorCars & Mobility9.38×
08ChainsawHome & Garden8.91×
09John DeereCars & Mobility7.68×
10LoggingTechnology & Electronics7.45×
11Harbor Freight ToolsHome & Garden7.25×
12Drill bitHome & Garden7.14×
13DrillHome & Garden6.63×
14WrenchHome & Garden5.54×
15Dump truckCars & Mobility5.14×
16LawnHome & Garden5.06×
17Power toolHome & Garden5.05×
18Tractor Supply CompanyShopping4.99×
19O'Reilly Auto PartsCars & Mobility4.94×
20AutoZoneCars & Mobility4.05×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lawn mower audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lawn mower audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.89×
Need for SecurityCONSERVATISM1.78×
DIY MentalityTHRILL1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lawn mower audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.51×
ExtroversionTHRILL0.55×
SustainabilityBALANCE0.58×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lawn mower have in United States?

Lawn mower has an estimated audience of 17,201,983 people in United States, concentrated in Texas and Florida.

02

What is the gender split and age of Lawn mower fans?

32.7% of Lawn mower fans are female, 67.3% are male, with an average age of 46.1 years.

03

Which brands do Lawn mower fans like most?

Lawn mower fans show strongest brand affinity for Zero-turn mower (31.88×), Drill (6.63×), and Lawn (5.06×) over the country average.

04

Where do Lawn mower fans live in United States?

Lawn mower fans in United States are most concentrated in Texas (reach ~2M), Florida (reach ~1M), and California (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Lawn mower fans also like?

Beyond Lawn mower itself, the audience over-indexes on Drill (6.63×), Lawn (5.06×), AutoZone (4.05×), and Kubota (15.58×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Lawn mower audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Lawn mower. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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