Rascasse Audience Intelligence

Zero-turn mower Audience in United States

A data profile of the people who buy, follow and care about Zero-turn mower in United States — modelled from more than twelve digital signal sources. Zero-turn mower has an estimated audience of 1,949,369 people in United States.

#6411among Topic in United States#814in Home & Garden

The average Zero-turn mower fan in United States is 47.0 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, Ohio, Florida.

Top brand affinities include Lawn mower, Discount Tire, Menards, with strongest over-indexing on Lawn mower (31.88× the country average).

Demographically, the Zero-turn mower audience skews more male with an average age of 47.0, and over-indexes on personality traits such as Urban Lifestyle, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Zero-turn mower fan in United States is more male, around 47.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for Lawn mower.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Zero-turn mower profile in United States.

Audience size
1.9M
in United States
Gender
15.8%♀
84.2% male
Age
47.0
average years
Country rank
#14526
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Zero-turn mower fans

15.8% are female, 84.2% are male, average age 47.0.

Fig. 02

Gender split

15.8%
Female
84.2%
Male
Demographic split for Zero-turn mower audience in United States
MetricValue
Female15.8%
Male84.2%
Average age47.0
Estimated audience size1,949,369
Fig. 03

Age distribution

Ø 47.0
average years
Age distribution of the Zero-turn mower audience in United States
Age bracketShare%
16-196%
20-2911%
30-3917%
40-4926%
50+39%
Fig. 04

Worldwide distribution

83.0%

of the worldwide Zero-turn mower audience comes from United States.

Worldwide audience distribution share by country for Zero-turn mower
CountryShare
United States83.0%
Australia4.7%
Canada3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Zero-turn mower audience in United States is strongest.

Fig. 05

Top regions by affinity

Zero-turn mower fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~40K2.76×
02Arkansas~40K2.58×
03Louisiana~60K2.19×
04Alabama~60K2.11×
05Kentucky~50K2.05×
06Oklahoma~40K2.02×
07West Virginia~20K2.01×
08Tennessee~70K1.91×
09Missouri~50K1.64×
10Indiana~60K1.63×
11Kansas~20K1.56×
12Ohio~90K1.47×
13Iowa~20K1.38×
14South Carolina~40K1.30×
15North Carolina~70K1.26×
16Nebraska~10K1.23×
17Georgia~70K1.19×
18Michigan~60K1.19×
19South Dakota~5K1.10×
20North Dakota~4K1.08×
21Vermont~4K1.06×
22Texas~200K1.03×
23Pennsylvania~60K0.95×
24Maine~7K0.95×
25Montana~5K0.91×
26Virginia~40K0.89×
27Delaware~5K0.88×
28Wisconsin~30K0.86×
29Minnesota~20K0.79×
30New Hampshire~6K0.77×
31Connecticut~10K0.75×
32Illinois~40K0.68×
33Idaho~7K0.68×
34Alaska~3K0.67×
35Florida~80K0.58×
36Rhode Island~4K0.58×
37Maryland~20K0.57×
38Hawaii~4K0.52×
39New Mexico~5K0.50×
40Washington, District of Columbia~3K0.49×
41Nevada~8K0.45×
42Massachusetts~20K0.43×
43Oregon~9K0.42×
44Washington~20K0.41×
45New York~40K0.39×
46Utah~7K0.39×
47Colorado~10K0.37×
48New Jersey~20K0.36×
49Arizona~10K0.28×
50California~30K0.14×
Fig. 06

Affinity by region

Affinity by region — Zero-turn mower, United States
0.14×1.00×2.76×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Zero-turn mower audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Zero-turn mower audience
#·InterestCategoryAffinity×
01Lawn mowerHome & Garden31.88×
02StihlHome & Garden12.11×
03MakitaHome & Garden8.99×
04FertilizerHome & Garden8.08×
05MotorboatCars & Mobility6.39×
06Discount TireShopping6.28×
07Automobile repair shopCars & Mobility4.87×
08Diesel engineCars & Mobility4.74×
09Hardware storeHome & Garden4.58×
10MenardsHome & Garden4.26×
11AuctionShopping3.92×
12Real propertyHome & Garden3.59×
13Used carCars & Mobility3.43×
14Solar energyHome & Garden3.23×
15United Parcel ServiceBusiness & Career2.75×
16AutoZoneCars & Mobility2.72×
17Home AppliancesHome & Garden2.42×
18SUVsCars & Mobility2.15×
19Home improvementHome & Garden1.79×
20Donald TrumpPolitics & Society1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Zero-turn mower audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Zero-turn mower audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN3.65×
Need for SecurityCONSERVATISM2.28×
DIY MentalityTHRILL2.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Zero-turn mower audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.53×
ExtroversionTHRILL0.58×
Design AffinityPREMIUM0.62×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Zero-turn mower have in United States?

Zero-turn mower has an estimated audience of 1,949,369 people in United States, concentrated in Texas and Ohio.

02

What is the gender split and age of Zero-turn mower fans?

15.8% of Zero-turn mower fans are female, 84.2% are male, with an average age of 47.0 years.

03

Which brands do Zero-turn mower fans like most?

Zero-turn mower fans show strongest brand affinity for Lawn mower (31.88×), Discount Tire (6.28×), and Menards (4.26×) over the country average.

04

Where do Zero-turn mower fans live in United States?

Zero-turn mower fans in United States are most concentrated in Texas (reach ~200K), Ohio (reach ~90K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Zero-turn mower fans also like?

Beyond Zero-turn mower itself, the audience over-indexes on Discount Tire (6.28×), Menards (4.26×), Hardware store (4.58×), and Fertilizer (8.08×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Zero-turn mower audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Zero-turn mower. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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