Zero-turn mower Audience in United States
Zero-turn mower has an estimated audience of 1,949,369 people in United States. 15.8% are female, 84.2% are male, average age 47.0. Top brand affinities: MK, Urban Outfitters, Northrop Grumman, Israeli cuisine, N1 road (South Africa).
Top brand affinities include MK, Urban Outfitters, Northrop Grumman, with strongest over-indexing on MK (4.07× the country average). Demographically, the Zero-turn mower audience skews more male with an average age of 47.0, and over-indexes on personality traits such as Urban Lifestyle, Quality Awareness.
Category: Home & Garden · Type: Topic
Demographics of Zero-turn mower fans
| Metric | Value |
|---|---|
| Female | 15.8% |
| Male | 84.2% |
| Average age | 47.0 |
| Estimated audience size | 1,949,369 |
Audience persona
The typical Zero-turn mower fan in United States is more male, around 47.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for MK.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| MK | 4.07× | Music & Radio |
| Urban Outfitters | 1.69× | Shopping |
| Northrop Grumman | 4.01× | Business & Career |
| Israeli cuisine | 5.09× | Food & Beverages |
| N1 road (South Africa) | 2.15× | Travel & Leisure |
| ABC 7 Chicago | 2.16× | Movies & TV |
| Diane Sawyer | 4.42× | Movies & TV |
| WESH | 2.25× | Movies & TV |
| Tech News | 3.85× | Technology & Electronics |
| Hebe | 2.7× | Home & Garden |
| edureka | 14.12× | Business & Career |
| UK garage | 2× | Music & Radio |
| County council | 2.01× | Politics & Society |
| Jack White | 1.56× | Movies & TV |
| Irrigation sprinkler | 2.95× | Home & Garden |
| Leverage (TV series) | 1.9× | Movies & TV |
| WFTV | 1.64× | Movies & TV |
| Graham Greene | 1.64× | Literature |
| Certified diabetes educator | 3.56× | Business & Career |
| Overboard (film) | 2.06× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 4.49 |
| Quality Awareness | PREMIUM | 1.78 |
| Need for Security | CONSERVATISM | 1.63 |
| Price Sensitivity | PREMIUM | 1.54 |
| DIY Mentality | THRILL | 1.46 |
| Patriotism | CONSERVATISM | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 83.0% |
| Australia | 4.7% |
| Canada | 3.6% |
See Zero-turn mower audiences in other countries
More Home & Garden audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Zero-turn mower. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.