Rascasse Audience Intelligence

SUVs Audience in United States

A data profile of the people who buy, follow and care about SUVs in United States — modelled from more than twelve digital signal sources. SUVs has an estimated audience of 61,748,697 people in United States.

#1among Car type in United States#203among Topic in United States#5in Cars & Mobility

The average SUVs fan in United States is 42.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Automobiles, AutoZone, Used Cars, with strongest over-indexing on Automobiles (1.52× the country average).

Demographically, the SUVs audience skews more male with an average age of 42.6, and over-indexes on personality traits such as Patriotism, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical SUVs fan in United States is more male, around 42.6 years old, with strong Patriotism tendencies and a notable affinity for Automobiles.

Category: Cars & Mobility · Type: Topic · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the SUVs profile in United States.

Audience size
61.7M
in United States
Gender
37.5%♀
62.5% male
Age
42.6
average years
Country rank
#275
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of SUVs fans

37.5% are female, 62.5% are male, average age 42.6.

Fig. 02

Gender split

37.5%
Female
62.5%
Male
Demographic split for SUVs audience in United States
MetricValue
Female37.5%
Male62.5%
Average age42.6
Estimated audience size61,748,697
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the SUVs audience in United States
Age bracketShare%
16-1914%
20-2916%
30-3919%
40-4923%
50+28%
Fig. 04

Worldwide distribution

21.1%

of the worldwide SUVs audience comes from United States.

Worldwide audience distribution share by country for SUVs
CountryShare
United States21.1%
Italy5.3%
Japan4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the SUVs audience in United States is strongest.

Fig. 05

Top regions by affinity

SUVs fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~1M1.52×
02Mississippi~800K1.48×
03Arkansas~600K1.27×
04Texas~6.5M1.25×
05Georgia~2.5M1.22×
06Kentucky~900K1.21×
07Alabama~1M1.20×
08Tennessee~1.5M1.15×
09Oklahoma~800K1.15×
10West Virginia~300K1.15×
11Indiana~1.5M1.14×
12Florida~4.5M1.13×
13Missouri~1M1.12×
14North Carolina~2M1.11×
15Ohio~2M1.10×
16Illinois~2M1.08×
17South Carolina~1M1.08×
18California~7.5M1.07×
19Maryland~1M1.05×
20New Mexico~300K1.05×
21Nevada~600K1.03×
22New York~3.5M1.02×
23Pennsylvania~2M1.01×
24Delaware~200K1.01×
25Nebraska~300K1.00×
26Kansas~500K0.99×
27Virginia~1.5M0.98×
28Wisconsin~900K0.98×
29Iowa~500K0.98×
30Arizona~1M0.97×
31Minnesota~800K0.95×
32North Dakota~100K0.95×
33Michigan~1.5M0.94×
34Connecticut~600K0.94×
35New Jersey~1.5M0.91×
36Utah~500K0.90×
37Hawaii~200K0.90×
38Massachusetts~1M0.87×
39Rhode Island~200K0.87×
40South Dakota~100K0.86×
41Washington~1M0.85×
42Alaska~100K0.83×
43Oregon~600K0.82×
44Maine~200K0.82×
45Colorado~800K0.81×
46Idaho~300K0.81×
47New Hampshire~200K0.77×
48Washington, District of Columbia~100K0.74×
49Vermont~80K0.72×
50Montana~100K0.70×
Fig. 06

Affinity by region

Affinity by region — SUVs, United States
0.70×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the SUVs audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for SUVs audience
#·InterestCategoryAffinity×
01Used CarsCars & Mobility2.83×
02Crossover (automobile)Cars & Mobility2.52×
03Auto maintenanceCars & Mobility2.51×
04Used carCars & Mobility2.05×
05Planned maintenanceBusiness & Career2.04×
06CarGurusCars & Mobility2.03×
07O'Reilly Auto PartsCars & Mobility1.98×
08MenardsHome & Garden1.95×
09Nancy MacePolitics & Society1.93×
10Google NewsNews1.93×
11Car dealershipCars & Mobility1.91×
12AutoZoneCars & Mobility1.90×
13CarMaxCars & Mobility1.88×
14Savannah GuthrieMovies & TV1.86×
15WheelCars & Mobility1.64×
16RVsCars & Mobility1.62×
17TrucksCars & Mobility1.61×
18TireCars & Mobility1.59×
19Motor vehicleCars & Mobility1.53×
20AutomobilesCars & Mobility1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the SUVs audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by SUVs audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.35×
Quality AwarenessPREMIUM1.34×
Need for SecurityCONSERVATISM1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by SUVs audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.74×
SustainabilityBALANCE0.78×
MindfulnessBALANCE0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does SUVs have in United States?

SUVs has an estimated audience of 61,748,697 people in United States, concentrated in California and Texas.

02

What is the gender split and age of SUVs fans?

37.5% of SUVs fans are female, 62.5% are male, with an average age of 42.6 years.

03

Which brands do SUVs fans like most?

SUVs fans show strongest brand affinity for Automobiles (1.52×), AutoZone (1.9×), and Used Cars (2.83×) over the country average.

04

Where do SUVs fans live in United States?

SUVs fans in United States are most concentrated in California (reach ~7.5M), Texas (reach ~6.5M), and Florida (reach ~4.5M). These three regions account for the largest share of the active audience.

05

What other brands do SUVs fans also like?

Beyond SUVs itself, the audience over-indexes on AutoZone (1.9×), Used Cars (2.83×), Used car (2.05×), and Motor vehicle (1.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in United States

See SUVs audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for SUVs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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