SUVs Audience in United States

SUVs logo

SUVs has an estimated audience of 61,748,697 people in United States. 37.5% are female, 62.5% are male, average age 42.6. Top regions: California, Texas, Florida. Top brand affinities: Automobiles, AutoZone, Used Cars, Used car, Motor vehicle.

The average SUVs fan in United States is 42.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Automobiles, AutoZone, Used Cars, with strongest over-indexing on Automobiles (1.52× the country average). Demographically, the SUVs audience skews more male with an average age of 42.6, and over-indexes on personality traits such as Family Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic · Subtype: Car type

Demographics of SUVs fans

Demographic split for SUVs audience in United States
MetricValue
Female37.5%
Male62.5%
Average age42.6
Estimated audience size61,748,697

Audience persona

The typical SUVs fan in United States is more male, around 42.6 years old, with strong Family Orientation tendencies and a notable affinity for Automobiles.

Top regions in United States

Top regions ranked by reach for SUVs in United States
RegionReachAffinity
California7,822,6181.15×
Texas6,701,1131.26×
Florida4,924,5441.18×
New York3,844,2631.11×
Georgia2,418,7321.27×
Illinois2,309,6551.12×
Pennsylvania2,189,7771.05×
North Carolina2,129,3761.15×
Ohio2,127,6151.12×
Tennessee1,537,8841.24×
Michigan1,511,8930.94×
Virginia1,502,1791×
New Jersey1,434,9910.91×
Indiana1,288,9541.14×
Louisiana1,188,6141.49×
Missouri1,145,7831.15×
Arizona1,141,5370.91×
Maryland1,132,6761.07×
Washington1,111,4380.9×
Massachusetts1,093,3890.9×
South Carolina1,023,6371.1×
Kentucky959,8221.24×
Alabama939,1421.09×
Wisconsin902,6460.97×
Colorado859,1070.88×
Minnesota829,3030.94×
Oklahoma770,0671.12×
Mississippi759,7331.49×
Nevada638,4751.07×
Arkansas638,1591.25×
Connecticut591,1070.95×
Oregon585,8680.83×
Utah493,9880.89×
Iowa484,7500.95×
Kansas480,9060.99×
West Virginia333,6991.16×
New Mexico330,7611.07×
Nebraska290,3270.94×
Idaho238,3550.77×
Hawaii224,5030.85×
New Hampshire180,2120.74×
Maine178,0670.81×
Delaware163,8580.96×
Rhode Island162,1800.83×
Washington, District of Columbia135,8920.73×
Montana114,1940.67×
South Dakota112,8870.79×
North Dakota107,5610.85×
Alaska92,8810.7×
Vermont71,1050.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for SUVs audience
BrandAffinityCategory
Automobiles1.52×Cars & Mobility
AutoZone1.9×Cars & Mobility
Used Cars2.83×Cars & Mobility
Used car2.05×Cars & Mobility
Motor vehicle1.53×Cars & Mobility
Menards1.95×Home & Garden
CarGurus2.03×Cars & Mobility
Wheel1.64×Cars & Mobility
Google News1.93×News
Trucks1.61×Cars & Mobility
CarMax1.88×Cars & Mobility
O'Reilly Auto Parts1.98×Cars & Mobility
RVs1.62×Cars & Mobility
Car dealership1.91×Cars & Mobility
Savannah Guthrie1.86×Movies & TV
Crossover (automobile)2.52×Cars & Mobility
Tire1.59×Cars & Mobility
Auto maintenance2.51×Cars & Mobility
Planned maintenance2.04×Business & Career
Advance Auto Parts1.81×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by SUVs audience
TraitClusterScore
Family OrientationCONSERVATISM1.35
Quality AwarenessPREMIUM1.03
Price SensitivityPREMIUM1.02
Need for SecurityCONSERVATISM1
Luxury OrientationPREMIUM0.99
Risk AppetiteTHRILL0.98

Worldwide distribution

Worldwide audience distribution share by country for SUVs
CountryShare
United States21.1%
Italy5.3%
Japan4.9%

See SUVs audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does SUVs have in United States?

SUVs has an estimated audience of 61,748,697 people in United States, concentrated in California and Texas.

What is the gender split and age of SUVs fans?

37.5% of SUVs fans are female, 62.5% are male, with an average age of 42.6 years.

Which brands do SUVs fans like most?

SUVs fans show strongest brand affinity for Automobiles (1.52×), AutoZone (1.9×), and Used Cars (2.83×) over the country average.

Where do SUVs fans live in United States?

SUVs fans in United States are most concentrated in California (reach 7,822,618), Texas (reach 6,701,113), and Florida (reach 4,924,544). These three regions account for the largest share of the active audience.

What other brands do SUVs fans also like?

Beyond SUVs itself, the audience over-indexes on AutoZone (1.9×), Used Cars (2.83×), Used car (2.05×), and Motor vehicle (1.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for SUVs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.