Tire Audience in United States

Tire has an estimated audience of 33,879,597 people in United States. 22.7% are female, 77.3% are male, average age 40.1. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Income tax.

The average Tire fan in United States is 40.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Tire audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Quality Awareness, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic · Subtype: City

Demographics of Tire fans

Demographic split for Tire audience in United States
MetricValue
Female22.7%
Male77.3%
Average age40.1
Estimated audience size33,879,597

Audience persona

The typical Tire fan in United States is more male, around 40.1 years old, with strong Quality Awareness tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Tire in United States
RegionReachAffinity
California4,588,9131.23×
Texas3,059,5501.05×
Florida2,792,3251.22×
New York1,454,9030.77×
Pennsylvania1,226,0351.07×
Georgia1,155,5291.11×
North Carolina1,108,9371.09×
Ohio1,051,3481.01×
Illinois1,036,4060.92×
Michigan827,5280.93×
Virginia805,4140.98×
Tennessee731,4001.08×
New Jersey716,4910.83×
Indiana707,5261.14×
Arizona625,2390.9×
Washington612,7980.9×
Colorado608,7681.14×
Wisconsin558,9321.1×
Massachusetts551,8710.83×
Missouri541,4340.99×
South Carolina539,0931.06×
Maryland528,8950.91×
Alabama464,1480.98×
Minnesota462,8530.95×
Louisiana441,5151.01×
Kentucky432,8251.02×
Oklahoma391,2391.04×
Utah375,9731.24×
Oregon373,2050.96×
Nevada317,7840.97×
Arkansas303,6101.09×
Kansas289,0081.08×
Connecticut281,5500.83×
Mississippi278,8001×
Iowa262,7430.94×
Nebraska194,6891.15×
West Virginia187,7361.19×
New Mexico182,6061.07×
Idaho158,1830.93×
New Hampshire151,1911.13×
Maine134,9411.11×
Hawaii101,5180.7×
Montana95,4991.02×
Delaware81,2410.87×
South Dakota79,2341.01×
Rhode Island78,4820.73×
Vermont68,4761.15×
Alaska67,8470.94×
North Dakota67,8370.97×
Wyoming57,2291.14×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tire audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Kia Sportage19.44×Cars & Mobility
Charles, Prince of Wales18.87×Politics & Society
AutoZone2.78×Cars & Mobility
Used car2.93×Cars & Mobility
Honda HR-V12.96×Cars & Mobility
Discount Tire2.88×Shopping
Payment card8.17×Fashion & Accessoires
SUVs1.8×Cars & Mobility
Solar energy2.52×Home & Garden
Staples (Canada)2.29×Business & Career
Dump truck2.98×Cars & Mobility
Advance Auto Parts2.73×Cars & Mobility
Air pollution3.43×Health
O'Reilly Auto Parts2.62×Cars & Mobility
Jeep Grand Cherokee4.54×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tire audience
TraitClusterScore
Quality AwarenessPREMIUM1.28
Need for SecurityCONSERVATISM1.22
ExtroversionTHRILL1.07
Convenience OrientationPREMIUM1.07
Family OrientationCONSERVATISM1.05
Career OrientationPOWER1.03

Worldwide distribution

Worldwide audience distribution share by country for Tire
CountryShare
United States21.1%
Italy6.5%
Germany5.1%

See Tire audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Tire have in United States?

Tire has an estimated audience of 33,879,597 people in United States, concentrated in California and Texas.

What is the gender split and age of Tire fans?

22.7% of Tire fans are female, 77.3% are male, with an average age of 40.1 years.

Which brands do Tire fans like most?

Tire fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Tire fans live in United States?

Tire fans in United States are most concentrated in California (reach 4,588,913), Texas (reach 3,059,550), and Florida (reach 2,792,325). These three regions account for the largest share of the active audience.

What other brands do Tire fans also like?

Beyond Tire itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Income tax (13.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tire. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.