Rascasse Audience Intelligence

Tire Audience in United States

A data profile of the people who buy, follow and care about Tire in United States — modelled from more than twelve digital signal sources. Tire has an estimated audience of 33,879,597 people in United States.

#534among Topic in United States#15in Cars & Mobility

The average Tire fan in United States is 40.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Discount Tire, Used car, AutoZone, with strongest over-indexing on Discount Tire (4.01× the country average).

Demographically, the Tire audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tire fan in United States is more male, around 40.1 years old, with strong Need for Security tendencies and a notable affinity for Discount Tire.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tire profile in United States.

Audience size
33.9M
in United States
Gender
22.7%♀
77.3% male
Age
40.1
average years
Country rank
#761
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tire fans

22.7% are female, 77.3% are male, average age 40.1.

Fig. 02

Gender split

22.7%
Female
77.3%
Male
Demographic split for Tire audience in United States
MetricValue
Female22.7%
Male77.3%
Average age40.1
Estimated audience size33,879,597
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Tire audience in United States
Age bracketShare%
16-1919%
20-2917%
30-3919%
40-4921%
50+23%
Fig. 04

Worldwide distribution

21.1%

of the worldwide Tire audience comes from United States.

Worldwide audience distribution share by country for Tire
CountryShare
United States21.1%
Italy6.5%
Germany5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tire audience in United States is strongest.

Fig. 05

Top regions by affinity

Tire fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~80K1.36×
02West Virginia~200K1.32×
03New Hampshire~200K1.21×
04Wyoming~60K1.19×
05Maine~100K1.14×
06Florida~2.5M1.12×
07Indiana~700K1.12×
08Utah~300K1.12×
09Alaska~80K1.11×
10California~4M1.10×
11Wisconsin~600K1.10×
12Pennsylvania~1M1.09×
13Arkansas~300K1.09×
14Nebraska~200K1.08×
15Montana~100K1.07×
16South Dakota~80K1.07×
17Colorado~600K1.05×
18Mississippi~300K1.05×
19Kansas~300K1.05×
20North Dakota~70K1.05×
21South Carolina~500K1.04×
22New Mexico~200K1.04×
23Tennessee~700K1.03×
24Alabama~500K1.03×
25Georgia~1M1.02×
26Kentucky~400K1.02×
27Oklahoma~400K1.02×
28Ohio~1M1.01×
29North Carolina~1M1.01×
30Missouri~500K0.99×
31Nevada~300K0.99×
32Louisiana~400K0.98×
33Idaho~200K0.97×
34Delaware~90K0.97×
35Texas~3M0.96×
36Iowa~300K0.95×
37Virginia~800K0.94×
38Minnesota~500K0.94×
39Michigan~800K0.93×
40Maryland~500K0.93×
41Connecticut~300K0.93×
42Oregon~400K0.92×
43Arizona~600K0.91×
44Illinois~1M0.86×
45Washington~600K0.84×
46New Jersey~700K0.83×
47Massachusetts~500K0.80×
48Rhode Island~90K0.80×
49New York~1.5M0.72×
50Hawaii~100K0.69×
Fig. 06

Affinity by region

Affinity by region — Tire, United States
0.69×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tire audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tire audience
#·InterestCategoryAffinity×
01Rim (wheel)Cars & Mobility5.33×
02Discount TireShopping4.01×
03Air pollutionHealth3.72×
04Electric vehicleCars & Mobility3.25×
05Solar energyHome & Garden2.92×
06Used carCars & Mobility2.88×
07Lawn mowerHome & Garden2.74×
08Dump truckCars & Mobility2.55×
09NASDAQBusiness & Career2.35×
10AutoZoneCars & Mobility2.23×
11Advance Auto PartsCars & Mobility2.21×
12O'Reilly Auto PartsCars & Mobility2.18×
13AuctionShopping2.14×
14MotorcyclesCars & Mobility1.99×
15LogisticsBusiness & Career1.95×
16Credit (finance)Business & Career1.94×
17Financial servicesBusiness & Career1.73×
18Mixed martial artsSports1.71×
19GamblingGames1.65×
20SUVsCars & Mobility1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tire audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tire audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.61×
PatriotismCONSERVATISM1.53×
Quality AwarenessPREMIUM1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tire audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.67×
CreativityOPEN0.73×
MindfulnessBALANCE0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tire have in United States?

Tire has an estimated audience of 33,879,597 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Tire fans?

22.7% of Tire fans are female, 77.3% are male, with an average age of 40.1 years.

03

Which brands do Tire fans like most?

Tire fans show strongest brand affinity for Discount Tire (4.01×), Used car (2.88×), and AutoZone (2.23×) over the country average.

04

Where do Tire fans live in United States?

Tire fans in United States are most concentrated in California (reach ~4M), Texas (reach ~3M), and Florida (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Tire fans also like?

Beyond Tire itself, the audience over-indexes on Used car (2.88×), AutoZone (2.23×), Solar energy (2.92×), and Air pollution (3.72×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Tire audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Tire. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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