A data profile of the people who buy, follow and care about Tire in India — modelled from more than twelve digital signal sources. Tire has an estimated audience of 3,453,353 people in India.
Tire has an estimated audience of 3,453,353 people in India. 11.4% are female, 88.6% are male, average age 31.2. Top brand affinities: Solar energy, Electric vehicle, Carpentry, Motorcycles, Innovation.
Top brand affinities include Solar energy, Electric vehicle, Carpentry, with strongest over-indexing on Solar energy (3.43× the country average).
Demographically, the Tire audience skews more male with an average age of 31.2, and over-indexes on personality traits such as Need for Security, Indulgence.
The typical Tire fan in India is more male, around 31.2 years old, with strong Need for Security tendencies and a notable affinity for Solar energy.
The key figures that characterise the Tire profile in India.
11.4% are female, 88.6% are male, average age 31.2.
| Metric | Value |
|---|---|
| Female | 11.4% |
| Male | 88.6% |
| Average age | 31.2 |
| Estimated audience size | 3,453,353 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 29% | |
| 30-39 | 18% | |
| 40-49 | 11% | |
| 50+ | 6% |
of the worldwide Tire audience comes from India.
| Country | Share |
|---|---|
| United States | 21.1% |
| Italy | 6.5% |
| Germany | 5.1% |
The strongest cross-interests of the Tire audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jeep Wrangler | Cars & Mobility | 4.53× | ||
| 02 | Car wash | Cars & Mobility | 4.39× | ||
| 03 | Off-road vehicle | Cars & Mobility | 3.72× | ||
| 04 | Four-wheel drive | Cars & Mobility | 3.49× | ||
| 05 | Ryan Gosling | Movies & TV | 3.47× | ||
| 06 | Solar energy | Home & Garden | 3.43× | ||
| 07 | Electric motorcycles and scooters | Cars & Mobility | 3.06× | ||
| 08 | Electric vehicle | Cars & Mobility | 3.04× | ||
| 09 | Carpentry | Home & Garden | 3.01× | ||
| 10 | Nikkei 225 | Business & Career | 2.67× | ||
| 11 | Max Verstappen | Sports | 2.66× | ||
| 12 | Electric car | Cars & Mobility | 2.54× | ||
| 13 | Used car | Cars & Mobility | 2.19× | ||
| 14 | Škoda Auto | Cars & Mobility | 1.98× | ||
| 15 | Hyundai | Cars & Mobility | 1.88× | ||
| 16 | Formula One | Sports | 1.81× | ||
| 17 | Motorcycles | Cars & Mobility | 1.78× | ||
| 18 | Mechanical engineering | Business & Career | 1.77× | ||
| 19 | Bicycle | Cars & Mobility | 1.69× | ||
| 20 | Innovation | Business & Career | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.51× | |
| Indulgence | JOY | 1.46× | |
| Convenience Orientation | PREMIUM | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.46× | |
| Tradition | CONSERVATISM | 0.67× | |
| Design Affinity | PREMIUM | 0.69× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Tire. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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