A data profile of the people who buy, follow and care about Tire in Portugal — modelled from more than twelve digital signal sources. Tire has an estimated audience of 1,327,291 people in Portugal.
The average Tire fan in Portugal is 43.8 years old, more male, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Setúbal District, Porto District.
Top brand affinities include Norauto, Betclic, Used car, with strongest over-indexing on Norauto (4.83× the country average).
Demographically, the Tire audience skews more male with an average age of 43.8, and over-indexes on personality traits such as Risk Appetite, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Tire fan in Portugal is more male, around 43.8 years old, with strong Risk Appetite tendencies and a notable affinity for Norauto.
The key figures that characterise the Tire profile in Portugal.
19.9% are female, 80.1% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 19.9% |
| Male | 80.1% |
| Average age | 43.8 |
| Estimated audience size | 1,327,291 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 25% | |
| 50+ | 30% |
of the worldwide Tire audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 21.1% |
| Italy | 6.5% |
| Germany | 5.1% |
Where the Tire audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lisbon District | ~1M | 6.98× | |
| 02 | Setúbal District | ~400K | 2.49× | |
| 03 | Beja District | ~20K | 0.93× | |
| 04 | Leiria District | ~70K | 0.92× | |
| 05 | Bragança District | ~10K | 0.91× | |
| 06 | Portalegre District | ~10K | 0.91× | |
| 07 | Guarda District | ~20K | 0.90× | |
| 08 | Évora District | ~20K | 0.89× | |
| 09 | Castelo Branco District | ~20K | 0.88× | |
| 10 | Vila Real District | ~20K | 0.88× | |
| 11 | Faro District | ~70K | 0.84× | |
| 12 | Azores | ~30K | 0.84× | |
| 13 | Viana do Castelo District | ~30K | 0.84× | |
| 14 | Viseu District | ~40K | 0.83× | |
| 15 | Coimbra District | ~50K | 0.82× | |
| 16 | Madeira | ~30K | 0.81× | |
| 17 | Aveiro District | ~70K | 0.73× | |
| 18 | Braga District | ~90K | 0.71× | |
| 19 | Porto District | ~200K | 0.66× | |
| 20 | Santarém District | ~40K | 0.66× |
The strongest cross-interests of the Tire audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Norauto | Cars & Mobility | 4.83× | ||
| 02 | Automobile repair shop | Cars & Mobility | 2.61× | ||
| 03 | Motorcycle helmet | Cars & Mobility | 2.48× | ||
| 04 | Sport Club Corinthians Paulista | Sports | 2.39× | ||
| 05 | Electric vehicle | Cars & Mobility | 2.14× | ||
| 06 | Used car | Cars & Mobility | 2.08× | ||
| 07 | Volvo | Cars & Mobility | 2.07× | ||
| 08 | SEAT | Cars & Mobility | 1.90× | ||
| 09 | MotoGP | Sports | 1.89× | ||
| 10 | Honda | Cars & Mobility | 1.85× | ||
| 11 | Škoda Auto | Cars & Mobility | 1.84× | ||
| 12 | Toyota | Cars & Mobility | 1.77× | ||
| 13 | Formula One | Sports | 1.75× | ||
| 14 | Peugeot | Cars & Mobility | 1.71× | ||
| 15 | SUVs | Cars & Mobility | 1.65× | ||
| 16 | Renault | Cars & Mobility | 1.65× | ||
| 17 | Solar energy | Home & Garden | 1.64× | ||
| 18 | Volkswagen | Cars & Mobility | 1.62× | ||
| 19 | Audi | Cars & Mobility | 1.61× | ||
| 20 | Betclic | Games | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.31× | |
| Need for Security | CONSERVATISM | 1.26× | |
| Travelling | THRILL | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.51× | |
| Family Orientation | CONSERVATISM | 0.68× | |
| Creativity | OPEN | 0.69× |
Tire has an estimated audience of 1,327,291 people in Portugal, concentrated in Lisbon District and Setúbal District.
19.9% of Tire fans are female, 80.1% are male, with an average age of 43.8 years.
Tire fans show strongest brand affinity for Norauto (4.83×), Betclic (1.52×), and Used car (2.08×) over the country average.
Tire fans in Portugal are most concentrated in Lisbon District (reach ~1M), Setúbal District (reach ~400K), and Porto District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Tire itself, the audience over-indexes on Betclic (1.52×), Used car (2.08×), Motorcycle helmet (2.48×), and SUVs (1.65×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Tire. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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