A data profile of the people who buy, follow and care about Audi in Portugal — modelled from more than twelve digital signal sources. Audi has an estimated audience of 1,398,397 people in Portugal.
The average Audi fan in Portugal is 43.6 years old, more male, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include SUVs, Motor vehicle, Electric car, with strongest over-indexing on SUVs (1.7× the country average).
Demographically, the Audi audience skews more male with an average age of 43.6, and over-indexes on personality traits such as Need for Security, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Audi fan in Portugal is more male, around 43.6 years old, with strong Need for Security tendencies and a notable affinity for SUVs.
The key figures that characterise the Audi profile in Portugal.
35.2% are female, 64.8% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 35.2% |
| Male | 64.8% |
| Average age | 43.6 |
| Estimated audience size | 1,398,397 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 30% |
of the worldwide Audi audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 12.5% |
| Germany | 8.0% |
| Italy | 7.5% |
Where the Audi audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Porto District | ~400K | 1.42× | |
| 02 | Santarém District | ~90K | 1.42× | |
| 03 | Setúbal District | ~200K | 1.31× | |
| 04 | Braga District | ~200K | 1.28× | |
| 05 | Lisbon District | ~500K | 1.26× | |
| 06 | Aveiro District | ~100K | 1.26× | |
| 07 | Coimbra District | ~80K | 1.17× | |
| 08 | Leiria District | ~90K | 1.13× | |
| 09 | Viseu District | ~50K | 1.07× | |
| 10 | Faro District | ~90K | 1.03× | |
| 11 | Viana do Castelo District | ~30K | 0.95× | |
| 12 | Vila Real District | ~20K | 0.90× | |
| 13 | Guarda District | ~20K | 0.88× | |
| 14 | Castelo Branco District | ~20K | 0.87× | |
| 15 | Madeira | ~30K | 0.82× | |
| 16 | Portalegre District | ~10K | 0.82× | |
| 17 | Évora District | ~20K | 0.81× | |
| 18 | Azores | ~30K | 0.80× | |
| 19 | Beja District | ~20K | 0.76× | |
| 20 | Bragança District | ~10K | 0.75× |
The strongest cross-interests of the Audi audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bus | Cars & Mobility | 1.72× | ||
| 02 | Mercedes-Benz | Cars & Mobility | 1.72× | ||
| 03 | SUVs | Cars & Mobility | 1.70× | ||
| 04 | Hybrids | Cars & Mobility | 1.69× | ||
| 05 | Used Cars | Cars & Mobility | 1.69× | ||
| 06 | Electric car | Cars & Mobility | 1.68× | ||
| 07 | Automotive design | Business & Career | 1.65× | ||
| 08 | Porsche | Cars & Mobility | 1.65× | ||
| 09 | Tire | Cars & Mobility | 1.61× | ||
| 10 | Motor vehicle | Cars & Mobility | 1.57× | ||
| 11 | Peugeot | Cars & Mobility | 1.57× | ||
| 12 | Trucks | Cars & Mobility | 1.57× | ||
| 13 | Toyota | Cars & Mobility | 1.56× | ||
| 14 | Road | Travel & Leisure | 1.55× | ||
| 15 | Renault | Cars & Mobility | 1.55× | ||
| 16 | Global Positioning System | Technology & Electronics | 1.54× | ||
| 17 | Land use | Home & Garden | 1.54× | ||
| 18 | Solar energy | Home & Garden | 1.53× | ||
| 19 | Plug-in hybrid | Cars & Mobility | 1.53× | ||
| 20 | Wheel | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.28× | |
| Family Orientation | CONSERVATISM | 0.99× | |
| Patriotism | CONSERVATISM | 0.95× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.63× | |
| Individualism | JOY | 0.66× | |
| Mindfulness | BALANCE | 0.70× |
Audi's target market in Portugal covers an estimated 1,398,397 people, concentrated in Lisbon District and Porto District.
35.2% of the Audi audience are female, 64.8% are male, with an average age of 43.6 years.
Audi fans show strongest brand affinity for SUVs (1.7×), Motor vehicle (1.57×), and Electric car (1.68×) over the country average.
Audi fans in Portugal are most concentrated in Lisbon District (reach ~500K), Porto District (reach ~400K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Audi itself, the audience over-indexes on Motor vehicle (1.57×), Electric car (1.68×), Bus (1.72×), and Hybrids (1.69×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Audi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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