A data profile of the people who buy, follow and care about MotoGP in Portugal — modelled from more than twelve digital signal sources. MotoGP has an estimated audience of 1,593,294 people in Portugal.
The average MotoGP fan in Portugal is 39.5 years old, more male, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Motorcycle helmet, Motorcycle accessories, Custom motorcycle, with strongest over-indexing on Motorcycle helmet (5.18× the country average).
Demographically, the MotoGP audience skews more male with an average age of 39.5, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical MotoGP fan in Portugal is more male, around 39.5 years old, with strong Patriotism tendencies and a notable affinity for Motorcycle helmet.
The key figures that characterise the MotoGP profile in Portugal.
31.5% are female, 68.5% are male, average age 39.5.
| Metric | Value |
|---|---|
| Female | 31.5% |
| Male | 68.5% |
| Average age | 39.5 |
| Estimated audience size | 1,593,294 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 18% |
of the worldwide MotoGP audience comes from Portugal.
| Country | Share |
|---|---|
| Italy | 14.1% |
| United States | 11.4% |
| Spain | 7.1% |
Where the MotoGP audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Faro District | ~200K | 1.66× | |
| 02 | Porto District | ~500K | 1.41× | |
| 03 | Santarém District | ~100K | 1.41× | |
| 04 | Braga District | ~200K | 1.25× | |
| 05 | Setúbal District | ~200K | 1.23× | |
| 06 | Lisbon District | ~600K | 1.20× | |
| 07 | Vila Real District | ~30K | 1.17× | |
| 08 | Aveiro District | ~100K | 1.12× | |
| 09 | Viana do Castelo District | ~40K | 1.06× | |
| 10 | Leiria District | ~90K | 1.04× | |
| 11 | Coimbra District | ~80K | 0.98× | |
| 12 | Beja District | ~20K | 0.93× | |
| 13 | Viseu District | ~50K | 0.90× | |
| 14 | Guarda District | ~20K | 0.86× | |
| 15 | Évora District | ~20K | 0.85× | |
| 16 | Bragança District | ~20K | 0.85× | |
| 17 | Castelo Branco District | ~20K | 0.79× | |
| 18 | Portalegre District | ~10K | 0.79× | |
| 19 | Madeira | ~30K | 0.63× | |
| 20 | Azores | ~20K | 0.47× |
The strongest cross-interests of the MotoGP audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Motorcycle helmet | Cars & Mobility | 5.18× | ||
| 02 | Aprilia | Cars & Mobility | 4.54× | ||
| 03 | Cruiser (motorcycle) | Cars & Mobility | 4.36× | ||
| 04 | Kawasaki | Cars & Mobility | 4.35× | ||
| 05 | Enduro motorcycle | Sports | 4.30× | ||
| 06 | Ducati | Cars & Mobility | 4.08× | ||
| 07 | Motorcycle accessories | Cars & Mobility | 3.88× | ||
| 08 | Touring motorcycle | Cars & Mobility | 3.73× | ||
| 09 | Enduro | Cars & Mobility | 3.73× | ||
| 10 | KTM | Cars & Mobility | 3.64× | ||
| 11 | Suzuki | Cars & Mobility | 3.62× | ||
| 12 | Custom motorcycle | Cars & Mobility | 3.48× | ||
| 13 | Chopper (motorcycle) | Cars & Mobility | 3.33× | ||
| 14 | All-terrain vehicle | Cars & Mobility | 3.09× | ||
| 15 | BMW Motorrad | Cars & Mobility | 3.06× | ||
| 16 | Motocross | Sports | 2.87× | ||
| 17 | Honda | Cars & Mobility | 2.56× | ||
| 18 | Scooters | Cars & Mobility | 2.23× | ||
| 19 | SUVs | Cars & Mobility | 1.66× | ||
| 20 | Betclic | Games | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.66× | |
| Need for Security | CONSERVATISM | 1.33× | |
| Risk Appetite | THRILL | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.70× | |
| Individualism | JOY | 0.70× | |
| Mindfulness | BALANCE | 0.72× |
MotoGP has an estimated audience of 1,593,294 people in Portugal, concentrated in Lisbon District and Porto District.
31.5% of MotoGP fans are female, 68.5% are male, with an average age of 39.5 years.
MotoGP fans show strongest brand affinity for Motorcycle helmet (5.18×), Motorcycle accessories (3.88×), and Custom motorcycle (3.48×) over the country average.
MotoGP fans in Portugal are most concentrated in Lisbon District (reach ~600K), Porto District (reach ~500K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond MotoGP itself, the audience over-indexes on Motorcycle accessories (3.88×), Custom motorcycle (3.48×), Cruiser (motorcycle) (4.36×), and Kawasaki (4.35×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for MotoGP. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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