A data profile of the people who buy, follow and care about Tire in France — modelled from more than twelve digital signal sources. Tire has an estimated audience of 4,631,345 people in France.
Tire has an estimated audience of 4,631,345 people in France. 20.5% are female, 79.5% are male, average age 42.5. Top brand affinities: Air pollution, Ouest France, Solar energy, TotalEnergies, Norauto.
Top brand affinities include Air pollution, Ouest France, Solar energy, with strongest over-indexing on Air pollution (6.48× the country average).
Demographically, the Tire audience skews more male with an average age of 42.5, and over-indexes on personality traits such as Patriotism, Quality Awareness.
The typical Tire fan in France is more male, around 42.5 years old, with strong Patriotism tendencies and a notable affinity for Air pollution.
The key figures that characterise the Tire profile in France.
20.5% are female, 79.5% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 20.5% |
| Male | 79.5% |
| Average age | 42.5 |
| Estimated audience size | 4,631,345 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 29% |
of the worldwide Tire audience comes from France.
| Country | Share |
|---|---|
| United States | 21.1% |
| Italy | 6.5% |
| Germany | 5.1% |
The strongest cross-interests of the Tire audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Air pollution | Health | 6.48× | ||
| 02 | Sandra Bullock | Movies & TV | 4.97× | ||
| 03 | Solar energy | Home & Garden | 4.77× | ||
| 04 | Electric motorcycles and scooters | Cars & Mobility | 4.46× | ||
| 05 | Moped | Cars & Mobility | 4.09× | ||
| 06 | Electric vehicle | Cars & Mobility | 3.99× | ||
| 07 | Michelin | Cars & Mobility | 3.55× | ||
| 08 | TotalEnergies | Cars & Mobility | 3.24× | ||
| 09 | Custom motorcycle | Cars & Mobility | 3.13× | ||
| 10 | Used car | Cars & Mobility | 3.10× | ||
| 11 | Permanent residency | Business & Career | 3.00× | ||
| 12 | Tesla Motors | Cars & Mobility | 2.83× | ||
| 13 | HVAC | Home & Garden | 2.75× | ||
| 14 | Norauto | Cars & Mobility | 2.71× | ||
| 15 | Financial services | Business & Career | 2.24× | ||
| 16 | Midi Libre | News | 2.07× | ||
| 17 | SUVs | Cars & Mobility | 1.91× | ||
| 18 | Ouest France | News | 1.70× | ||
| 19 | Personal finance | Business & Career | 1.60× | ||
| 20 | Ouest-France | News | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.00× | |
| Quality Awareness | PREMIUM | 1.92× | |
| Indulgence | JOY | 1.69× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.60× | |
| Healthy Lifestyle | BALANCE | 0.63× | |
| Creativity | OPEN | 0.67× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Tire. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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