Ouest France Audience in France
Ouest France has an estimated audience of 31,177,607 people in France. 53.3% are female, 46.7% are male, average age 46.0. Top regions: Pays de la Loire, Brittany, Normandy. Top brand affinities: Broadcast journalism, Government, News broadcasting, Public sector, Google News.
The average Ouest France fan in France is 46.0 years old, balanced, and lives primarily in Pays de la Loire. The audience is concentrated in Pays de la Loire, Brittany, Normandy. Top brand affinities include Broadcast journalism, Government, News broadcasting, with strongest over-indexing on Broadcast journalism (27.66× the country average). Demographically, the Ouest France audience skews balanced with an average age of 46.0, and over-indexes on personality traits such as Patriotism, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper
Demographics of Ouest France fans
| Metric | Value |
|---|---|
| Female | 53.3% |
| Male | 46.7% |
| Average age | 46.0 |
| Estimated audience size | 31,177,607 |
Audience persona
The typical Ouest France fan in France is balanced, around 46.0 years old, with strong Patriotism tendencies and a notable affinity for Broadcast journalism.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Pays de la Loire | 2,840,250 | 3.76× |
| Brittany | 2,496,750 | 5.96× |
| Normandy | 2,489,250 | 1.67× |
| Île-de-France | 1,919,982 | 0.34× |
| Nouvelle-Aquitaine | 745,230 | 0.27× |
| Auvergne-Rhône-Alpes | 469,381 | 0.13× |
| Occitanie | 357,143 | 0.13× |
| Centre-Val de Loire | 281,933 | 0.24× |
| Provence-Alpes-Côte d'Azur | 252,829 | 0.11× |
| Grand Est | 222,318 | 0.09× |
| Hauts-de-France | 208,957 | 0.08× |
| Bourgogne-Franche-Comté | 124,826 | 0.1× |
| Corsica | 17,596 | 0.11× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Broadcast journalism | 27.66× | Movies & TV |
| Government | 13.34× | Politics & Society |
| News broadcasting | 5.91× | Business & Career |
| Public sector | 15.14× | Business & Career |
| Google News | 3.09× | News |
| Politician | 11.27× | Politics & Society |
| Nice Matin | 2.56× | News |
| Online newspaper | 3.34× | News |
| Doctolib | 1.71× | Health |
| Var Matin | 2.55× | News |
| Ouest-France | 1.88× | News |
| Local government | 8.58× | Politics & Society |
| Newspapers | 2.67× | Literature |
| La Voix du Nord | 2.73× | News |
| Chat GPT | 2.22× | Technology & Electronics |
| Internet of Things | 7.82× | Business & Career |
| MSN | 1.86× | News |
| Corse Matin | 2.55× | News |
| Smart city | 22× | Technology & Electronics |
| Live television | 4.34× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 13.52 |
| Urban Lifestyle | OPEN | 4.34 |
| Mindfulness | BALANCE | 1.56 |
| Career Orientation | POWER | 1.56 |
| Sustainability | BALANCE | 1.55 |
| Early Adopter Mentality | POWER | 1.54 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 97.2% |
| Spain | 0.5% |
| Germany | 0.4% |
See Ouest France audiences in other countries
More Newspaper audiences in France
- Le Monde (15,672,120)
- Le Parisien (14,655,751)
- Le Figaro (14,635,258)
- Ouest-France (13,218,145)
- Nice Matin (12,505,542)
Frequently asked questions
How many fans does Ouest France have in France?
Ouest France has an estimated audience of 31,177,607 people in France, concentrated in Pays de la Loire and Brittany.
What is the gender split and age of Ouest France fans?
53.3% of Ouest France fans are female, 46.7% are male, with an average age of 46.0 years.
Which brands do Ouest France fans like most?
Ouest France fans show strongest brand affinity for Broadcast journalism (27.66×), Government (13.34×), and News broadcasting (5.91×) over the country average.
Where do Ouest France fans live in France?
Ouest France fans in France are most concentrated in Pays de la Loire (reach 2,840,250), Brittany (reach 2,496,750), and Normandy (reach 2,489,250). These three regions account for the largest share of the active audience.
What other brands do Ouest France fans also like?
Beyond Ouest France itself, the audience over-indexes on Government (13.34×), News broadcasting (5.91×), Public sector (15.14×), and Google News (3.09×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Ouest France. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.