Ouest France Audience in France
A data profile of the people who buy, follow and care about Ouest France in France — modelled from more than twelve digital signal sources. Ouest France has an estimated audience of 28,813,574 people in France.
The average Ouest France fan in France is 44.0 years old, balanced, and lives primarily in Pays de la Loire.
The audience is concentrated in Pays de la Loire, Brittany, Normandy.
Top brand affinities include Broadcast journalism, Government, News broadcasting, with strongest over-indexing on Broadcast journalism (27.66× the country average).
Demographically, the Ouest France audience skews balanced with an average age of 44.0, and over-indexes on personality traits such as Spirituality, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Ouest France fan in France is balanced, around 44.0 years old, with strong Spirituality tendencies and a notable affinity for Broadcast journalism.
At a glance
The key figures that characterise the Ouest France profile in France.
Search interest · 12-month trend
Audience demographics of Ouest France
53.9% are female, 46.1% are male, average age 44.0.
Gender split
| Metric | Value |
|---|---|
| Female | 53.9% |
| Male | 46.1% |
| Average age | 44.0 |
| Estimated audience size | 28,813,574 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 34% |
Geography
Where the Ouest France audience in France is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Brittany | ~2.5M | 5.96× | |
| 02 | Pays de la Loire | ~3M | 3.76× | |
| 03 | Normandy | ~2.5M | 1.67× | |
| 04 | Île-de-France | ~2M | 0.34× | |
| 05 | Nouvelle-Aquitaine | ~700K | 0.27× | |
| 06 | Centre-Val de Loire | ~300K | 0.24× | |
| 07 | Auvergne-Rhône-Alpes | ~400K | 0.13× | |
| 08 | Occitanie | ~300K | 0.13× | |
| 09 | Corsica | ~20K | 0.13× | |
| 10 | Provence-Alpes-Côte d'Azur | ~200K | 0.11× | |
| 11 | Bourgogne-Franche-Comté | ~100K | 0.10× | |
| 12 | Grand Est | ~200K | 0.09× | |
| 13 | Hauts-de-France | ~200K | 0.08× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Ouest France audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Broadcast journalism | Movies & TV | 27.66× | ||
| 02 | Smart city | Technology & Electronics | 22.00× | ||
| 03 | Public sector | Business & Career | 15.14× | ||
| 04 | Government | Politics & Society | 13.34× | ||
| 05 | Politician | Politics & Society | 11.27× | ||
| 06 | Local government | Politics & Society | 8.58× | ||
| 07 | Internet of Things | Business & Career | 7.82× | ||
| 08 | News broadcasting | Business & Career | 5.91× | ||
| 09 | Live television | Movies & TV | 4.34× | ||
| 10 | Online newspaper | News | 3.34× | ||
| 11 | Google News | News | 3.09× | ||
| 12 | La Voix du Nord | News | 2.73× | ||
| 13 | Newspapers | Literature | 2.67× | ||
| 14 | Nice Matin | News | 2.56× | ||
| 15 | Var Matin | News | 2.55× | ||
| 16 | Corse Matin | News | 2.55× | ||
| 17 | Chat GPT | Technology & Electronics | 2.22× | ||
| 18 | Ouest-France | News | 1.88× | ||
| 19 | MSN | News | 1.86× | ||
| 20 | Doctolib | Health | 1.71× |
Personality of the Ouest France audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.42× | |
| Quality Awareness | PREMIUM | 1.40× | |
| Patriotism | CONSERVATISM | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.85× | |
| Convenience Orientation | PREMIUM | 0.86× | |
| Mindfulness | BALANCE | 0.92× |
Frequently asked questions
How many fans does Ouest France have in France?
Ouest France has an estimated audience of 28,813,574 people in France, concentrated in Pays de la Loire and Brittany.
What is the gender split and age of Ouest France fans?
53.9% of Ouest France fans are female, 46.1% are male, with an average age of 44.0 years.
Which brands do Ouest France fans like most?
Ouest France fans show strongest brand affinity for Broadcast journalism (27.66×), Government (13.34×), and News broadcasting (5.91×) over the country average.
Where do Ouest France fans live in France?
Ouest France fans in France are most concentrated in Pays de la Loire (reach ~3M), Brittany (reach ~2.5M), and Normandy (reach ~2.5M). These three regions account for the largest share of the active audience.
What other brands do Ouest France fans also like?
Beyond Ouest France itself, the audience over-indexes on Government (13.34×), News broadcasting (5.91×), Public sector (15.14×), and Google News (3.09×) compared to the France average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Newspaper audiences in France
- Le Monde (15,672,120)
- Le Parisien (14,655,751)
- Le Figaro (14,635,258)
- Ouest-France (13,218,145)
- Nice Matin (12,505,542)
See Ouest France audiences in other countries
How to read this data
Audience size is the estimated number of people in France who actively search for Ouest France. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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