A data profile of the people who buy, follow and care about Ouest-France in France — modelled from more than twelve digital signal sources. Ouest-France has an estimated audience of 13,218,145 people in France.
The average Ouest-France fan in France is 43.7 years old, more female, and lives primarily in Pays de la Loire.
The audience is concentrated in Pays de la Loire, Brittany, Normandy.
Top brand affinities include Broadcast journalism, Government, Ouest France, with strongest over-indexing on Broadcast journalism (19× the country average).
Demographically, the Ouest-France audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Ouest-France fan in France is more female, around 43.7 years old, with strong Patriotism tendencies and a notable affinity for Broadcast journalism.
The key figures that characterise the Ouest-France profile in France.
55.2% are female, 44.8% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 55.2% |
| Male | 44.8% |
| Average age | 43.7 |
| Estimated audience size | 13,218,145 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 31% |
of the worldwide Ouest-France audience comes from France.
| Country | Share |
|---|---|
| France | 93.5% |
| Belgium | 0.8% |
| Canada | 0.5% |
Where the Ouest-France audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Brittany | ~2.5M | 5.95× | |
| 02 | Pays de la Loire | ~3M | 3.81× | |
| 03 | Normandy | ~1M | 1.58× | |
| 04 | Île-de-France | ~900K | 0.36× | |
| 05 | Nouvelle-Aquitaine | ~300K | 0.28× | |
| 06 | Centre-Val de Loire | ~100K | 0.24× | |
| 07 | Corsica | ~10K | 0.16× | |
| 08 | Auvergne-Rhône-Alpes | ~200K | 0.14× | |
| 09 | Occitanie | ~200K | 0.14× | |
| 10 | Provence-Alpes-Côte d'Azur | ~100K | 0.12× | |
| 11 | Bourgogne-Franche-Comté | ~60K | 0.10× | |
| 12 | Grand Est | ~100K | 0.09× | |
| 13 | Hauts-de-France | ~100K | 0.08× |
The strongest cross-interests of the Ouest-France audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Broadcast journalism | Movies & TV | 19.00× | ||
| 02 | Public sector | Business & Career | 10.60× | ||
| 03 | Government | Politics & Society | 9.70× | ||
| 04 | Politician | Politics & Society | 8.11× | ||
| 05 | News broadcasting | Business & Career | 4.48× | ||
| 06 | Online newspaper | News | 2.91× | ||
| 07 | Google News | News | 2.44× | ||
| 08 | La Voix du Nord | News | 2.36× | ||
| 09 | Ouest France | News | 2.25× | ||
| 10 | Var Matin | News | 2.25× | ||
| 11 | Nice Matin | News | 2.23× | ||
| 12 | Politics | Politics & Society | 2.17× | ||
| 13 | Chat GPT | Technology & Electronics | 1.95× | ||
| 14 | Paris Match | News | 1.90× | ||
| 15 | France Info | Movies & TV | 1.84× | ||
| 16 | MSN | News | 1.83× | ||
| 17 | Macif | Business & Career | 1.67× | ||
| 18 | Patrick Bruel | Music & Radio | 1.60× | ||
| 19 | Law | Business & Career | 1.59× | ||
| 20 | Doctolib | Health | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.77× | |
| Need for Security | CONSERVATISM | 1.46× | |
| Spirituality | BALANCE | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.02× | |
| Sports Activity | POWER | 1.04× | |
| Convenience Orientation | PREMIUM | 1.04× |
Ouest-France has an estimated audience of 13,218,145 people in France, concentrated in Pays de la Loire and Brittany.
55.2% of Ouest-France fans are female, 44.8% are male, with an average age of 43.7 years.
Ouest-France fans show strongest brand affinity for Broadcast journalism (19×), Government (9.7×), and Ouest France (2.25×) over the country average.
Ouest-France fans in France are most concentrated in Pays de la Loire (reach ~3M), Brittany (reach ~2.5M), and Normandy (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Ouest-France itself, the audience over-indexes on Government (9.7×), Ouest France (2.25×), News broadcasting (4.48×), and Google News (2.44×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Ouest-France. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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