A data profile of the people who buy, follow and care about France Info in France — modelled from more than twelve digital signal sources. France Info has an estimated audience of 9,669,960 people in France.
The average France Info fan in France is 46.5 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine.
Top brand affinities include Google News, France 2, France 3, with strongest over-indexing on Google News (2.73× the country average).
Demographically, the France Info audience skews balanced with an average age of 46.5, and over-indexes on personality traits such as Pet Ownership, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical France Info fan in France is balanced, around 46.5 years old, with strong Pet Ownership tendencies and a notable affinity for Google News.
The key figures that characterise the France Info profile in France.
54.9% are female, 45.1% are male, average age 46.5.
| Metric | Value |
|---|---|
| Female | 54.9% |
| Male | 45.1% |
| Average age | 46.5 |
| Estimated audience size | 9,669,960 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 38% |
of the worldwide France Info audience comes from France.
| Country | Share |
|---|---|
| France | 76.6% |
| Spain | 2.7% |
| Guadeloupe | 2.1% |
Where the France Info audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Brittany | ~600K | 1.37× | |
| 02 | Auvergne-Rhône-Alpes | ~1.5M | 1.24× | |
| 03 | Nouvelle-Aquitaine | ~1M | 1.18× | |
| 04 | Île-de-France | ~2M | 1.12× | |
| 05 | Pays de la Loire | ~600K | 1.11× | |
| 06 | Occitanie | ~800K | 1.04× | |
| 07 | Centre-Val de Loire | ~400K | 1.03× | |
| 08 | Bourgogne-Franche-Comté | ~400K | 0.96× | |
| 09 | Provence-Alpes-Côte d'Azur | ~600K | 0.91× | |
| 10 | Normandy | ~400K | 0.90× | |
| 11 | Grand Est | ~600K | 0.84× | |
| 12 | Hauts-de-France | ~500K | 0.65× | |
| 13 | Corsica | ~30K | 0.65× |
The strongest cross-interests of the France Info audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bon Plan | Movies & TV | 5.20× | ||
| 02 | Ragga | Music & Radio | 4.95× | ||
| 03 | Escape the room | Games | 4.59× | ||
| 04 | France 5 | Movies & TV | 2.80× | ||
| 05 | Google News | News | 2.73× | ||
| 06 | Contemporary dance | Arts & Culture | 2.71× | ||
| 07 | sandro | Fashion & Accessoires | 2.64× | ||
| 08 | Europe 1 | Music & Radio | 2.51× | ||
| 09 | Healthy food | Health | 2.48× | ||
| 10 | Jean-Jacques Goldman | Music & Radio | 2.32× | ||
| 11 | France Culture | Music & Radio | 2.28× | ||
| 12 | France 2 | Movies & TV | 2.24× | ||
| 13 | COS | Shopping | 2.09× | ||
| 14 | Cnews | Business & Career | 1.93× | ||
| 15 | France 3 | Movies & TV | 1.89× | ||
| 16 | France Télévisions | Movies & TV | 1.70× | ||
| 17 | Brittany | Travel & Leisure | 1.67× | ||
| 18 | La Banque postale | Business & Career | 1.57× | ||
| 19 | Chanson | Music & Radio | 1.56× | ||
| 20 | MSN | News | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.26× | |
| Healthy Lifestyle | BALANCE | 1.21× | |
| Spirituality | BALANCE | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.93× | |
| Social Media Usage | JOY | 0.97× | |
| Price Sensitivity | PREMIUM | 1.01× |
France Info has an estimated audience of 9,669,960 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
54.9% of France Info fans are female, 45.1% are male, with an average age of 46.5 years.
France Info fans show strongest brand affinity for Google News (2.73×), France 2 (2.24×), and France 3 (1.89×) over the country average.
France Info fans in France are most concentrated in Île-de-France (reach ~2M), Auvergne-Rhône-Alpes (reach ~1.5M), and Nouvelle-Aquitaine (reach ~1M). These three regions account for the largest share of the active audience.
Beyond France Info itself, the audience over-indexes on France 2 (2.24×), France 3 (1.89×), France Télévisions (1.7×), and France 5 (2.8×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for France Info. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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