A data profile of the people who buy, follow and care about France 5 in France — modelled from more than twelve digital signal sources. France 5 has an estimated audience of 3,621,635 people in France.
The average France 5 fan in France is 46.2 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine.
Top brand affinities include Flower bouquet, Garden centre, Floral design, with strongest over-indexing on Flower bouquet (4.88× the country average).
Demographically, the France 5 audience skews more female with an average age of 46.2, and over-indexes on personality traits such as Sustainability, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical France 5 fan in France is more female, around 46.2 years old, with strong Sustainability tendencies and a notable affinity for Flower bouquet.
The key figures that characterise the France 5 profile in France.
56.6% are female, 43.4% are male, average age 46.2.
| Metric | Value |
|---|---|
| Female | 56.6% |
| Male | 43.4% |
| Average age | 46.2 |
| Estimated audience size | 3,621,635 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 38% |
of the worldwide France 5 audience comes from France.
| Country | Share |
|---|---|
| France | 83.3% |
| Belgium | 5.5% |
| Switzerland | 2.2% |
Where the France 5 audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Brittany | ~300K | 1.46× | |
| 02 | Île-de-France | ~800K | 1.18× | |
| 03 | Nouvelle-Aquitaine | ~400K | 1.18× | |
| 04 | Occitanie | ~400K | 1.18× | |
| 05 | Auvergne-Rhône-Alpes | ~500K | 1.15× | |
| 06 | Pays de la Loire | ~200K | 1.10× | |
| 07 | Bourgogne-Franche-Comté | ~100K | 0.99× | |
| 08 | Provence-Alpes-Côte d'Azur | ~300K | 0.95× | |
| 09 | Normandy | ~200K | 0.95× | |
| 10 | Centre-Val de Loire | ~100K | 0.95× | |
| 11 | Grand Est | ~200K | 0.75× | |
| 12 | Hauts-de-France | ~200K | 0.68× | |
| 13 | Corsica | ~10K | 0.61× |
The strongest cross-interests of the France 5 audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Floral design | Home & Garden | 5.93× | ||
| 02 | Floristry | Home & Garden | 5.84× | ||
| 03 | Flower bouquet | Home & Garden | 4.88× | ||
| 04 | Interflora | Shopping | 4.64× | ||
| 05 | Garden centre | Home & Garden | 3.72× | ||
| 06 | Mother's Day | Kids & Family | 3.03× | ||
| 07 | Virginie Efira | Movies & TV | 2.22× | ||
| 08 | Mediapart | News | 2.17× | ||
| 09 | Ornamental plant | Home & Garden | 2.01× | ||
| 10 | France 2 | Movies & TV | 1.99× | ||
| 11 | Home repair | Home & Garden | 1.95× | ||
| 12 | France Inter | Music & Radio | 1.84× | ||
| 13 | Divertissement | Politics & Society | 1.81× | ||
| 14 | Guillaume Canet | Movies & TV | 1.71× | ||
| 15 | Charlotte Cardin | Music & Radio | 1.65× | ||
| 16 | France Télévisions | Movies & TV | 1.64× | ||
| 17 | Sparkling wine | Food & Beverages | 1.58× | ||
| 18 | Paris Match | News | 1.57× | ||
| 19 | France Info | Movies & TV | 1.56× | ||
| 20 | Gift | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.40× | |
| Patriotism | CONSERVATISM | 1.35× | |
| Luxury Orientation | PREMIUM | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.93× | |
| Price Sensitivity | PREMIUM | 0.99× | |
| Social Media Usage | JOY | 1.02× |
France 5 has an estimated audience of 3,621,635 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
56.6% of France 5 fans are female, 43.4% are male, with an average age of 46.2 years.
France 5 fans show strongest brand affinity for Flower bouquet (4.88×), Garden centre (3.72×), and Floral design (5.93×) over the country average.
France 5 fans in France are most concentrated in Île-de-France (reach ~800K), Auvergne-Rhône-Alpes (reach ~500K), and Nouvelle-Aquitaine (reach ~400K). These three regions account for the largest share of the active audience.
Beyond France 5 itself, the audience over-indexes on Garden centre (3.72×), Floral design (5.93×), Interflora (4.64×), and France 2 (1.99×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for France 5. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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