A data profile of the people who buy, follow and care about Flower bouquet in France — modelled from more than twelve digital signal sources. Flower bouquet has an estimated audience of 2,738,309 people in France.
The average Flower bouquet fan in France is 40.7 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include Handmade, Candle, Handmade Crafts, with strongest over-indexing on Handmade (13.75× the country average).
Demographically, the Flower bouquet audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Individualism, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Flower bouquet fan in France is more female, around 40.7 years old, with strong Individualism tendencies and a notable affinity for Handmade.
The key figures that characterise the Flower bouquet profile in France.
75.3% are female, 24.7% are male, average age 40.7.
| Metric | Value |
|---|---|
| Female | 75.3% |
| Male | 24.7% |
| Average age | 40.7 |
| Estimated audience size | 2,738,309 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 21% | |
| 30-39 | 17% | |
| 40-49 | 19% | |
| 50+ | 26% |
of the worldwide Flower bouquet audience comes from France.
| Country | Share |
|---|---|
| Japan | 14.2% |
| United States | 11.1% |
| China | 10.7% |
Where the Flower bouquet audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~1M | 2.08× | |
| 02 | Provence-Alpes-Côte d'Azur | ~200K | 1.09× | |
| 03 | Corsica | ~10K | 1.09× | |
| 04 | Grand Est | ~200K | 1.01× | |
| 05 | Auvergne-Rhône-Alpes | ~300K | 0.99× | |
| 06 | Hauts-de-France | ~200K | 0.98× | |
| 07 | Centre-Val de Loire | ~100K | 0.95× | |
| 08 | Normandy | ~100K | 0.94× | |
| 09 | Bourgogne-Franche-Comté | ~100K | 0.94× | |
| 10 | Occitanie | ~200K | 0.93× | |
| 11 | Pays de la Loire | ~100K | 0.92× | |
| 12 | Brittany | ~100K | 0.92× | |
| 13 | Nouvelle-Aquitaine | ~200K | 0.90× |
The strongest cross-interests of the Flower bouquet audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Handmade | Home & Garden | 13.75× | ||
| 02 | Christmas tree | Kids & Family | 12.38× | ||
| 03 | Gift card | Shopping | 12.11× | ||
| 04 | Birthday Gifts | Kids & Family | 12.08× | ||
| 05 | Floral design | Home & Garden | 11.73× | ||
| 06 | Candle | Home & Garden | 11.70× | ||
| 07 | Handmade Crafts | Kids & Family | 11.59× | ||
| 08 | Christmas Gift | Kids & Family | 9.81× | ||
| 09 | Unique Gifts | Shopping | 8.63× | ||
| 10 | Playground | Kids & Family | 7.53× | ||
| 11 | Smartbox | Shopping | 6.86× | ||
| 12 | Houseplant | Home & Garden | 5.60× | ||
| 13 | Crochet | Home & Garden | 5.27× | ||
| 14 | Cat food | Pets & Animals | 5.23× | ||
| 15 | Embroidery | Home & Garden | 5.05× | ||
| 16 | Pet store | Pets & Animals | 4.90× | ||
| 17 | Knitting | Home & Garden | 4.86× | ||
| 18 | Decoration | Home & Garden | 4.69× | ||
| 19 | Flower | Home & Garden | 4.07× | ||
| 20 | Handicraft | Home & Garden | 3.28× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 3.45× | |
| Creativity | OPEN | 2.58× | |
| Pet Ownership | JOY | 2.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.59× | |
| Need for Security | CONSERVATISM | 0.73× | |
| Social Media Usage | JOY | 0.76× |
Flower bouquet has an estimated audience of 2,738,309 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
75.3% of Flower bouquet fans are female, 24.7% are male, with an average age of 40.7 years.
Flower bouquet fans show strongest brand affinity for Handmade (13.75×), Candle (11.7×), and Handmade Crafts (11.59×) over the country average.
Flower bouquet fans in France are most concentrated in Île-de-France (reach ~1M), Auvergne-Rhône-Alpes (reach ~300K), and Hauts-de-France (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Flower bouquet itself, the audience over-indexes on Candle (11.7×), Handmade Crafts (11.59×), Flower (4.07×), and Gift card (12.11×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Flower bouquet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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