A data profile of the people who buy, follow and care about Houseplant in France — modelled from more than twelve digital signal sources. Houseplant has an estimated audience of 2,739,093 people in France.
The average Houseplant fan in France is 43.9 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include Home Interior Design, Architecture & Design, Mountain, with strongest over-indexing on Home Interior Design (3.64× the country average).
Demographically, the Houseplant audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Individualism, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Houseplant fan in France is more female, around 43.9 years old, with strong Individualism tendencies and a notable affinity for Home Interior Design.
The key figures that characterise the Houseplant profile in France.
63.3% are female, 36.7% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 63.3% |
| Male | 36.7% |
| Average age | 43.9 |
| Estimated audience size | 2,739,093 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 33% |
of the worldwide Houseplant audience comes from France.
| Country | Share |
|---|---|
| United States | 21.6% |
| Japan | 16.3% |
| Germany | 6.0% |
Where the Houseplant audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~600K | 1.27× | |
| 02 | Provence-Alpes-Côte d'Azur | ~200K | 1.11× | |
| 03 | Occitanie | ~200K | 1.04× | |
| 04 | Corsica | ~10K | 1.03× | |
| 05 | Hauts-de-France | ~200K | 1.02× | |
| 06 | Auvergne-Rhône-Alpes | ~300K | 1.01× | |
| 07 | Grand Est | ~200K | 0.98× | |
| 08 | Normandy | ~100K | 0.98× | |
| 09 | Bourgogne-Franche-Comté | ~100K | 0.98× | |
| 10 | Centre-Val de Loire | ~100K | 0.98× | |
| 11 | Nouvelle-Aquitaine | ~200K | 0.94× | |
| 12 | Pays de la Loire | ~100K | 0.89× | |
| 13 | Brittany | ~100K | 0.89× |
The strongest cross-interests of the Houseplant audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Home Interior Design | Home & Garden | 3.64× | ||
| 02 | Mountain | Music & Radio | 3.62× | ||
| 03 | Landscape design | Business & Career | 3.50× | ||
| 04 | Home Interiors | Home & Garden | 3.46× | ||
| 05 | Succulent plant | Home & Garden | 3.45× | ||
| 06 | Architecture & Design | Business & Career | 3.36× | ||
| 07 | sandro | Fashion & Accessoires | 2.96× | ||
| 08 | Home Design | Home & Garden | 2.89× | ||
| 09 | Landscaping | Home & Garden | 2.83× | ||
| 10 | Household goods | Home & Garden | 2.55× | ||
| 11 | Flowering plant | Home & Garden | 2.28× | ||
| 12 | Garden furniture | Home & Garden | 2.27× | ||
| 13 | Garden centre | Home & Garden | 2.23× | ||
| 14 | vertbaudet | Fashion & Accessoires | 2.12× | ||
| 15 | Deco | Home & Garden | 1.86× | ||
| 16 | Bathroom | Home & Garden | 1.71× | ||
| 17 | Carrefour City | Shopping | 1.69× | ||
| 18 | Brico Dépôt | Shopping | 1.66× | ||
| 19 | Patrick Bruel | Music & Radio | 1.53× | ||
| 20 | Organic farming | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.56× | |
| Design Affinity | PREMIUM | 1.54× | |
| Pet Ownership | JOY | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.74× | |
| Social Media Usage | JOY | 0.76× | |
| Risk Appetite | THRILL | 0.79× |
Houseplant has an estimated audience of 2,739,093 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
63.3% of Houseplant fans are female, 36.7% are male, with an average age of 43.9 years.
Houseplant fans show strongest brand affinity for Home Interior Design (3.64×), Architecture & Design (3.36×), and Mountain (3.62×) over the country average.
Houseplant fans in France are most concentrated in Île-de-France (reach ~600K), Auvergne-Rhône-Alpes (reach ~300K), and Hauts-de-France (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Houseplant itself, the audience over-indexes on Architecture & Design (3.36×), Mountain (3.62×), Home Design (2.89×), and Brico Dépôt (1.66×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Houseplant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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